Despite what the latest guru says.
Email is still one of the best ways to build and cultivate a relationship with your audience.
And If you're running paid ads, you need a good follow up system amd part of that system is email aka an autoresponder further expand on the value of your offer and offers a way to retarget those who shows interest in your service or products.
If you haven't started building your list, what's holding you back?
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