More communication is a good thing, as long as brands offer seamless transitions between devices. According to the New Jersey Institute of Technology, this is important to 9 in 10 customers. Here's how to get multichannel marketing right, according to Adobe Campaign's Director of Product Marketing, Kristen Naragon: https://hbr.org/2019/05/getting-multichannel-marketing-right ⠀
⠀
#multichannel #multichannelmarketing #omnichannel #crosschannel #omnichannelmarketing #multitouch #digital #media #traditionalmedia #digitalmedia #programmatic #programmaticadvertising #display #displayadvertising #social #internetmarketing #adagency #digitalmarketing #marketing #advertising #canada #canadianadvertising #advertisingincanada #canadaadspend #adspend #marketingmix #ctamedia