No longer the disruptor of the music industry, Spotify has well and truly succeeded in hitting the mainstream. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The first thing Spotify’s marketing team got right was the visual aesthetic of the content. Specific colour schemes, relevant imagery and appropriate fonts were used throughout. This meant users were keen to share their content – if it is relevant to the individual and it looks spectacular, who wouldn’t want to share it? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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