As a marketing and communications professional with over twenty years experience, including seven and counting at a Fortune 500 company, let me tell you that seeing my child write OF HER OWN ACCORD that her wish for herself for 4th grade is to show #leadership and #integrity is my all-time career high.
See, you have to define the messaging points of your campaign really clearly and find ways to reinforce them across all your channels. Earned media like this, paid media like the movies I pause incessantly to comment on the characters' choices, thought leadership like the moralistic stories I let her overhear me telling other people... Eventually it all comes together and your target audience starts repeating your talking points back to you as though they thought of them all by themselves. Suckers.
#singlemomlife #parenting #momlife #parenting101 #marcomm #marketing #communications #thisis9 #branding