Archive Work: Bailey Nelson x I Love Ugly, February 2019.
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Role: Creative Direction for Bailey Nelson with @ryannix
Creative Direction for I Love Ugly: @levyjose and @valentinozich .
Designers: @sans.wendy @bobo_s97
Marketing and Content: @taraehoward @emeliflorence @arabella_peterson @friendlycity . .
@bailynelson and NZ streetwear brand @iloveugly collaborated on a range of progressive, forward-thinking eyewear with a unique range of styles. A chance for us to push the Bailey Nelson brand further than before and attract a new customer, we handed the Art Direction and content production to the guys at I Love Ugly. Working with Joe and Valentin, we produced content that brought I Love Ugly and Bailey Nelson together. As part of the campaign, we produced unique soundproofing product displays and bold, iconic artwork for the @baileynelson channels.