What could a rapper from New York teach me about Digital Marketing? As it turns out, an awful lot.
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Christopher Wallace was ahead of his time. His place in Hip-Hop history is cemented.
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1. An exceptional marketer should be able to tell a story. The ability to simplify a complex product is a talent, one that B.I.G. had masterd. One could argue that he’s one of the greatest storytellers that culture has ever produced.
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2. A good campaign starts with a bright idea. Speaking of which, not many people know, but the legendary rapper had a plan to release a trilogy of albums that centred around life and reincarnation.
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1. Ready To Die.
2. Life After Death.
3. Born Again.
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3.Know Your Audience. Pretty simple stuff, but still worth a mention. Your consumers should be at the heart of your strategy. Think about creating personas. In Biggie terms, think about ‘who they be with’. This will help you truly understand the motivations of potential prospects.
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4. Tone Of Voice. If you’re already in the marketing field, you’ll know that tone of voice is becoming increasingly important to brands. This is where Biggie excelled. His voice was as special as a DJ Premier scratch. With his signature ‘uh’, you knew who was about the bless the track.
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5. Branding. King of New York. Not bad branding eh? Throw in Cristal, Armani, Coogi sweaters and Versace shades, B.I.G. was a master at creating a brand for himself. The best marketers are master at creating an authentic brand. One that customers can connect with.
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If you want to be ‘Unbelievable’ at Digital Marketing, I suggest you take some lessons from The Notorious B.I.G.
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‘If you don’t know, now you know’.