Imagine walking through your local grocery store and noticing that all fruit is FREE... ALL DAY and for one day only! Because this deal will end so soon, texting all of your friends all of a sudden becomes your biggest priority of the day. You've always liked fruit, but today this fruit is the best-tasting fruit you've ever had because these sorts of things never happen, and it was enhanced by you getting that good feeling of telling your friends about a good deal. (Social Currency) When something has limited availability, we are hard-wired to want it more. We must be careful when a product is being advertised as a "limited time only," and ensure that the scarcity isn't the only reason you want it.
6/26/2019, 8:27:01 PM