Divide and conquer! 🏆
So often we see a piece of content, especially a large piece with lots of articles or elements, be published, promoted or launched just ONCE.
It’s such a missed opportunity and that’s why we use the ‘divide and conquer’ strategy.
One piece of content can be split up into a collection of smaller pieces and provide you with days or weeks of posts, saving you time and helping to increase your customer engagement.
If you have a newsletter with three articles, break it up. Launch holistically and drip feed separately per article, profile piece, stats and quotes.
For events or tours, think about how you could create and leverage content prior to, during and post-event to entice and engage.
Are you maximising your content? Think about how you can 'divide and conquer'.
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