Happy Monday 💕
I’ve been having some health issues and life things that have kept me from being super active lately, but I thought I would post these shots from a MAC mineralize skin finish powder I finished because I like seeing the end result of finishing a product.
It is a soft powder with a nice coverage, and something I think MAC did well. Watching Robert Welsh’s video on brand mistakes recently, I did start to consider at what point I stopped buying from MAC regularly, because I was such a loyal customer when I first started buying makeup.
I think over time I felt like the innovation wasn’t moving forward, and their launches stopped exciting me. The Sims launch was a really big missed opportunity in terms of the lack of creativity.
There are so many brands right now doing incredibly well in the realm of limited theme collections/collaborations that are specifically targeted to overlapping groups within the beauty community that just repackaging a neutral palette is never going to cut it. It is really a disappointment.
I still think MAC has some incredible products that they have put a lot of thought and time into, and that’s why they remain in business despite feeling off trend and out of touch creatively. Here’s hoping for more adventurous creative collaborations in the future 🤞
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