Think of Instagram marketing as a type of social media marketing where you will use the Instagram platform to find leads and customers for your business.
Note that you can use Instagram marketing and promote your business in two main ways:
1) Using paid methods such as influencer marketing and advertising
2) Using unpaid methods e.g. through blog posts, comments, and Instagram stories. This is generally known as making organic content.
The goal of being on Instagram for you will often be selling services and products, creating good relationships with future customers, and gaining a following.
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