What would it look like if the artists of yesterday were alive and making art today? In a recent project, we created a brand that explored this idea for a new line of clothing apparel. But to come up with the designs, we were asked to use AI-generated imagery to bring artists back to life to continue with their work. To match AI’s infinite capabilities, we wanted to create a logo that captures the idea of art always evolving—in a constant state of change. The monochromatic palette keeps the emphasis on the art as the primary visual. We also designed a website that focused on the strong use of grids and minimal visuals to really help the artwork pop.
Check out the link in our profile to see more examples of how we use strategic applications of design and technology.
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