Branding is the essence of a company's identity, encompassing values, image, and perception. It establishes a unique presence that distinguishes a business. Marketing, on the other hand, involves promoting products or services to drive sales. While branding focuses on building a long-term relationship with consumers, marketing concentrates on short-term goals, utilizing strategies like advertising and sales promotions. In essence, branding shapes a company's character, fostering trust and loyalty, while marketing tactically propels products into the market to achieve immediate objectives. Together, they form a symbiotic relationship, with branding providing the foundation for effective marketing endeavors.
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