I was told to get out of my small town if I ever wanted to build a solid clientele…
…my cosmetology instructor claimed that small towns were too over-saturated with salons on every corner, just like all the banks & churches.
And yes…we did have a lot of salons & stylists, but I never believed there was such a thing as an oversaturated market in the beauty industry.
Every single stylist has a unique approach to hair techniques, salon cultures & client experiences.
And because of this, we have the power to lean into specific client niches within our communities.
It all comes down to how you market your business & show up behind the chair. This is the actual difference between attracting the clients you love & having an empty book.
Your success as a stylist is NO WAY connected to the ratio of clients to stylists in your small town.
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