Ever wondered why some emails hit the mark while others fall flat? It’s all about understanding your audience.
Recently, a talented photographer learned this lesson the hard way. ‘This newsletter has had half the engagement of all previous newsletters I have sent out.’
And It was no surprise to me.
I cannot stress enough how powerful Email marketing is. But you truly must get to know your own audience and how they think, behave and talk, so you can remain valid and welcome in their inbox.
It’s a very privileged place to be so don’t screw it up.
Tap the notifications bell (top right-hand corner above my bio) to make sure you hear when I come on live. I’ll be jumping on daily to chat all things email marketing for photographers.
📸 thank you to San Francisco photographer Michael Nieland for this perfect image @micksf
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