AwarenessCommunication images

𝐁𝐫𝐚𝐧𝐝 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 ≠ 𝐈𝐦𝐚𝐠𝐞 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐁𝐫𝐚𝐧𝐝 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 ≠ 𝐏𝐑 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 2 weeks ago at the partner event of #KarsonConsulting there was an interactive session when we wrote our thoughts regarding a certain topic on post-its. I was smiling when I saw Nóra Varga's post-it: Marketing ≠ PPC Because I aimed to write two similar 'logic relations' regarding my focus area on the piece of my paper: 1️⃣ Brand Communication ≠ Image communication 2️⃣ Brand Communication ≠ PR communication Let me clarify both misbeliefs. Swipe through the above photos for the clarification. 💡I recommend to look at your communication from these points of view and 𝐛𝐫𝐢𝐧𝐠 𝐭𝐡𝐞 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐨𝐛𝐣𝐞𝐜𝐭𝐢𝐯𝐞𝐬 (𝐛𝐞 𝐢𝐭 𝐚𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬 𝐨𝐫 𝐬𝐚𝐥𝐞𝐬 𝐜𝐨𝐦𝐦𝐬) 𝐚𝐧𝐝 𝐦𝐞𝐭𝐡𝐨𝐝𝐬 (𝐛𝐞 𝐢𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐨𝐫 𝐏𝐑) 𝐢𝐧𝐭𝐨 𝐨𝐧𝐞 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐝𝐮𝐫𝐢𝐧𝐠 𝐭𝐡𝐞 𝐩𝐥𝐚𝐧𝐧𝐢𝐧𝐠 𝐩𝐫𝐨𝐜𝐞𝐬𝐬. #Branding #PersonalBranding #CompanyBranding #SmallBizBranding #StartupBranding #BrandBuilding #Brand #ImageCommunication #AwarenessCommunication #PRcommunication #MarketingCommunication #SalesCommunication #BrandCommunication #PwGcommunication

𝐔𝐧𝐥𝐞𝐚𝐬𝐡 𝐭𝐡𝐞 𝐩𝐨𝐰𝐞𝐫 𝐨𝐟 𝐛𝐫𝐚𝐧𝐝 𝐚𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬 - 𝐂𝐡𝐨𝐨𝐬𝐞 𝐨𝐧𝐞 𝐦𝐞𝐭𝐡𝐨𝐝 𝐭𝐨 𝐭𝐚𝐤𝐞 𝐭𝐡𝐞 𝐟𝐢𝐫𝐬𝐭 𝐬𝐭𝐞𝐩 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐣𝐨𝐮𝐫𝐧𝐞𝐲 In the pursuit of business growth and success, #BrandAwareness communication is key on the journey to making your brand stand out from the crowd. Here are some optional communication channels and methods to spread the word about your brand. 1️⃣ 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 Creating organic and paid image-building content through your social media channels is a good way to reach a big amount of people from your target groups in the online world. 2️⃣ 𝐒𝐄𝐎 & 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 By appearing in search results and on relevant websites, you can hugely increase your chances of capturing the attention of potential customers. 3️⃣ 𝐄𝐯𝐞𝐧𝐭 𝐀𝐩𝐩𝐞𝐚𝐫𝐚𝐧𝐜𝐞𝐬 Having a booth presence with promotional materials and videos, taking part in roundtable discussions and/or delivering keynote speeches are only some options to establish your expertise and leave a lasting impression. 4️⃣ 𝐏𝐚𝐢𝐝 &𝐏𝐑 𝐌𝐞𝐝𝐢𝐚 𝐀𝐩𝐩𝐞𝐚𝐫𝐚𝐧𝐜𝐞𝐬 Appearing in online and print magazines, TV or radio interviews, and/or joining podcasts that align with your brand values are few examples how to do it. 5️⃣ 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬 Cooperating with like-minded businesses and partners is useful to expand your brand communication reach. 6️⃣ 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 Collaborating with (micro) influencers who align with your brand is another good way to expand your reach and spread your messages also among their audiences. 💡𝐂𝐡𝐨𝐨𝐬𝐞 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐚𝐧𝐝 𝐞𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐭 𝐦𝐞𝐭𝐡𝐨𝐝 𝐟𝐨𝐫 𝐲𝐨𝐮, take the first step to start building your brand awareness and 𝐛𝐞 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭 in what you show to the world. 🌐If you want to learn more about this topic, click the link in the first comment and dive deeper into my blog article. #StepByStepGrowth #BrandGrowth #BrandAwareness #BrandBuilding #BrandConsistency #Branding #Brand #BrandCommunication #AwarenessCommunication #PwGcommunication

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