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#TheDajjahNews: Flying Taxi Test Flights to Begin in KSA This Hajj Season Saudi Arabia is taking another step into the future for the upcoming Hajj pilgrimage, with the Ministry of Transport and Logistic Services announcing plans to test flying taxis and drones during this year’s holy season, which is expected to begin on June 14th. The specific use cases for the drones are yet to be revealed, but flying taxis are envisioned to carry pilgrims between King Abdulaziz International Airport in Jeddah and hotels in Makkah. Saudi Arabian Airlines previously announced plans to acquire 100 electric flying taxis for this purpose, potentially transporting between 4 and 6 passengers per trip. However, questions remain regarding the feasibility and safety of integrating flying taxis into such a densely populated environment, with air traffic control protocols for these vehicles still under development globally. Additionally, the cost of flying taxi rides is currently high, potentially limiting accessibility for some pilgrims. Despite these challenges, Saudi Arabia’s experiment marks a significant step towards modernizing and streamlining Hajj logistics, with millions expected to arrive in Makkah. TheDajjah #TheDajjahNews #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #Jeddah #Makkah #Hajj

#TheDajjahLifestyle: Baccarat Residences Diriyah to Bring New Level of Luxury Living to Saudi Arabia Riyadh’s real estate is about to receive a dose of luxury with the upcoming arrival of Baccarat Residences Diriyah. A collaboration between Diriyah Gate, and Sotheby’s International Realty, the residences promise an ultra-exclusive living experience in the heart of one of Saudi Arabia’s most historically significant areas. The name Baccarat has long been associated with timeless elegance and exquisite craftsmanship. Founded in 1764 with the blessing of King Louis XV, the French brand boasted a storied history as a leading producer of crystal glassware. Over centuries, Baccarat became synonymous with luxury, found in royal courts and high-society tables across the world. It’s thesis legacy that forms the foundation of the Baccarat Residences concept. Details about the project itself remain under wraps, but early reports suggest 395 individual private residences will be built in the traditional Najdi architectural style, while incorporating subtle French influences. Residents can expect bespoke, fully furnished homes that blend Baccarat’s signature style with the more organic nature of Diriyah’s architecture. Reports have also suggested that private garages, dedicated elevators, landscaped gardens, sky terraces and swimming will be part of the amenities, as well as access to the facilities of the 86-key Baccarat Hotel Diriyah. Stay tuned for more info. TheDajjah #TheDajjahNews #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #Riyadh #Diriyah #Baccarat

#TheDajjahBusiness: Saudi Arabia Leads MENA in IPO Activity Saudi Arabia has emerged as the regional leader in initial public offerings (IPOs) during the first quarter of 2024. According to a recent EY MENA IPO Eye Q1 2024 report, the Kingdom secured over $1 billion in proceeds from its IPO activity, dwarfing the combined total raised by the rest of MENA. The diversity of Saudi companies going public and selling shares for the first time in Q1 spanned a wide range, including healthcare, food and beverage. With reports indicating that as many as 21 Saudi companies plan to list on regional exchanges in 2024, the Kingdom is poised to continue driving the IPO boom in the MENA region. While global economic headwinds could pose challenges later in the year, the strong Q1 performance will contribute to Vision 2030 economic diversification goals. #TheDajjah #TheDajjahNews #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA

#TheDajjahNews: Power Slap Event to Take Place as Part of Riyadh Season Lost in the shuffle of headlines about the renewed partnership between the UFC and Saudi Arabia’s Riyadh Season, one part of the deal has gone under the radar: Power Slap. The competitive slapping league, spearheaded by UFC president Dana White, will be making its debut in the Kingdom as part of this extended agreement, bringing one of the more absurd sides of competitive sports. Despite its recent launch, Power Slap has garnered plenty of attention, sparking debate about safety and its place in the combat sports landscape. Details regarding the Power Slap element of the deal haven’t been disclosed. However, the strategic partnership between Riyadh Season and Power Slap guarantees at least one event during the 2024-2025 season. The reaction within the combat sports community remains to be seen. Power Slap’s reception has been mixed, with concerns about potential health risks for participants a central point of discussion. How Saudi Arabian audiences will receive it will be seen. #TheDajjah #TheDajjahNews #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #UFC #MMA #PowerSlap #RiyadhSeason

#TheDajjahNews: Could Wrestlemania Be Coming to Saudi Arabia? WWE’s partnership with Saudi Arabia’s General Entertainment Authority (GEA) could be undergoing a significant expansion, with comments from Turki AlShaikh, chairman of the GEA, igniting speculation. Alalshikh hinted at an “enhancement” to the existing agreement during a recent interview, which has led to speculation that major WWE events, such as the Royal Rumble or even WrestleMania, could be held in Saudi Arabia. The current partnership, established in 2018, sees WWE host multiple premium live events per year in the kingdom. In November 2019, the partnership was extended to include two large-scale events annually until 2027. The upcoming King and Queen of the Ring event on May 25th will mark WWE’s return to Saudi Arabia after Crown Jewel last year. It’s important to note that this is still speculation. WWE has remained tight-lipped on any potential changes to the agreement. However, with the upcoming King and Queen of the Ring event and AlShaikh’s remarks, all eyes are on whether a major announcement regarding the future of WWE in Saudi Arabia is imminent. This development comes as the Kingdom attempts to position itself as a global hub for sports and entertainment, two things that WWE offer in spades. Stay tuned for more info. #TheDajjah #TheDajjahNews #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #WWE

#TheDajjahLifestyle: NEOM Announces New Marina Project While there have been questions about the viability of The Line, it seems that a month doesn’t pass by without Saudi mega-city-in-the-making, NEOM, announcing another extravagant project. The latest comes in the form of Jaumur, a large cosmopolitan marina community along the Gulf of Aqaba coast that will offer over 6,000 residents an active, luxury lifestyle. Jaumur is designed around a marina, offering a unique haven for residents and visitors alike. The community will boast nearly 700 villas and 500 marina apartments, each providing residents with private mooring and direct waterfront access. Beyond waterfront living, Jaumur will also offer an array of amenities. Two distinct destination hotels will boast 350 luxurious rooms and suites, while residents can expect plenty of leisure options rooted in the area’s natural beauty. Jaumur’s announcement comes as NEOM unveils a succession of sustainable tourism destinations along the Gulf of Aqaba, including Leyja, Epicon, Siranna, Utamo and Norlana, each boasting a distinct identity and function. Stay tuned for more. #TheDajjah #TheDajjahNews #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #NEOM #TheLine #Trojena #Epicon #Siranna #Leyja #Aquellum #Sindalah #Oxagon #Utamo #Norlana #Jaumur

#TheDajjahNews: New Partnership Between Riyadh Air & Saudi Tourism Lays Out Ambitious Plans Set to begin operations in 2025, Riyadh Air, the new second national carrier of Saudi Arabia, has taken another step in helping shape the Kingdom’s tourism landscape by strengthening its partnership with the Saudi Tourism Authority (STA). The partnership focuses on several key areas that will work synergistically to achieve their shared goals, with the key focus on establishing new routes and destinations which will reach up to 100 countries by 2030, while also providing tourists with greater accessibility to the diverse offerings of Saudi Arabia. The agreement will also extend to collaboration in loyalty programs and participation in the Kingdom’s tourism accelerator program, to develop innovation within the sector. “This exciting new partnership with Riyadh Air will further support our goals and ensure more visitors can travel to experience the wonders of Saudi Arabia,” said Fhad Hamidaddin, CEO of the STA, while also highlighting the importance of increased connectivity in achieving the Kingdom’s ambitious tourism targets, which include attracting 150 million visits by 2030. #TheDajjah #TheDajjahNews #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #RiyadhAir #Riyadh

#TheDajjahCulture: AlUla Academy Looks to Inspire Saudi Tourism Through World-Class Vocational Training As AlUla works toward becoming a global tourism powerhouse, a major step has been taken with the launch of the groundbreaking AlUla Academy, a pioneering initiative that aims to be a hub for vocational training within the tourism sector - not just for Saudi Arabia, but for the entire region. The academy will serve as a global platform for training employees directly involved in creating unique tourism experiences. Partnering with the prestigious Hotel.School, a leader in hospitality education, AlUla Academy will kick things off with an inaugural digital training program in July. with follow-up programs already planned. This move highlights the Kingdom’s ambitious development of AlUla, a historic oasis boasting over 7,000 years of history. The academy represents a cornerstone initiative aligned with the Kingdom’s Vision 2030, addressing a roadmap that aims to create 1.3 million jobs for Saudi citizens, with AlUla Academy playing a crucial role in achieving this goal within the tourism sector. At the launch ceremony, Chief Tourism Officer for the Royal Commission of AlUla (RCA), Philip Jones, emphasized the academy’s capacity to accelerate the training process through both physical and digital means, ultimately boosting the quality and efficiency of professional skills development. Meanwhile, Anita Mendiratta, a key figure behind the academy’s development and a former advisor to the UN World Tourism Organization, highlighted the significance of investing in local skills. “AlUla’s success hinges on embracing authenticity and prioritizing community engagement,” she said. “The Royal Commission understands the importance of skilled personnel, international-standard services, and all the while, preserving the unique spirit of AlUla, encompassing its environment, cultural heritage, and profound history.” Details regarding specific courses, registration procedures and student selection will be revealed soon. #TheDajjah #TheDajjahNews #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #AlUla #AlulaAcademy

#TheDajjahNews: UFC Deepens Ties with Saudi Arabia With New Deal The Ultimate Fighting Championship (UFC) has cemented its partnership with Saudi Arabia’s Riyadh Season, after Turki Alshaikh, chairman of the General Entertainment Authority, announced an extension to the parties’ existing agreement, which will now include hosting another UFC event during the 2024-2025 Riyadh Season. In addition, Riyadh Season will sponsor UFC 306, scheduled for September at The Sphere in Las Vegas. This move aligns with Riyadh Season’s goals of “partnering with prominent and international events,” according to Alshaikh, who also recently stated that Riyadh Season could host its first overseas event by hosting a boxing card in the US. The extended partnership also includes hosting a future Power Slap event in Riyadh. Before then, MMA fans can look forward to the UFC’s first Saudi Arabian event on June 22nd at Kingdom Arena. The highly anticipated main event features a middleweight title eliminator bout between former champion Robert Whittaker and rising star Khamzat Chimaev. #TheDajjah #TheDajjahNews #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #UFC #MMA #PowerSlap

#TheDajjahFashion: The Hub Looks to Elevate Saudi Fashion Production The Saudi Fashion Commission has unveiled a new initiative aimed at elevating the Kingdom’s fashion industry onto the global stage. Located in Riyadh’s Mohammed bin Salman Nonprofit City (Misk City), The Lab arrives in the capital as the first-ever fashion product development studio in Saudi Arabia. This state-of-the-art facility boasts new technologies and advanced infrastructure, all geared towards the lesser-highlighted side of fashion, as it aims to empower local designers and entrepreneurs. “The Lab showcases the great progress in the fashion industry in Saudi Arabia,” Cakmak remarked, CEO of the Fashion Commission said at the launch event, revealing that the studio looks to provide a collaborative environment where creativity comes to life. Burak Cakmak also introduced the ‘Made in Riyadh’ label, a mark of distinction for garments produced using The Lab’s resources. While it’s still to be seen as to how it will operate and interact with designers and entrepreneurs The Lab marks another pivotal moment for the Kingdom’s fashion. It has the potential to be a launchpad for local designers, a trigger for the cultivation of a new generation of talent and ultimately elevate Saudi fashion in all directions. #TheDajjah #TheDajjahNews #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #Fashion #SaudiFashion #FashionCommission #TheLab

#TheDajjahlifestyle: Saudi Arabia’s to Launch Island Golf Course in 2025 Red Sea Global (RSG), the developer behind the Red Sea and AMAALA luxury tourism destinations, has unveiled the design plans for Shura Links, a groundbreaking golf course and clubhouse set to open on Shura Island in 2025. As Saudi Arabia’s first 18-hole island course, Shura Links promises golfers dramatic ocean views, with several holes playing right along the water’s edge, while others offer stunning panoramas of the Red Sea itself. Most significantly, it offers year-round sunshine. Sustainability is a major focus for the project, with RSG working with environmental consultants to ensure Shura Links adheres to the sustainability standards. Water conservation is a key area of emphasis, with plans for reduced water consumption and innovative irrigation techniques that promote habitat development. The project also boassts best-in-class partners when it comes to design. The unique clubhouse is the brainchild of Foster + Partners, renowned architects who also developed Shura Island’s overall Coral Bloom design concept, drawing inspiration from the region’s unique flora and fauna. Construction is already underway, with the fairways currently being turfed, ahead of a 2025 official opening. Stay tuned. #TheDajjah #TheDajjahNews #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #RedSea #RedSeaGlobal #ShuraIsland #ShuraLinks

Repost the future • @thedajjah #TheDajjahLifestyle: Innovative Saudi Initiative Will See Vertical Farming Integrated into Supermarkets Saudi Arabia’s Ministry of Environment, Water and Agriculture (MEWA) is taking a groundbreaking step towards sustainable food production with the launch of the first-ever urban vertical farm housed within a retail store, marking a regional first. This initiative, unveiled in a Danube supermarket in Riyadh, could signify a new era for Saudi agriculture, with vertical farming utilizing innovative technology to cultivate fresh produce directly within the store. It not only reduces travel time between farm and shelf, but also ensures optimal growing conditions, potentially leading to higher quality and longer shelf life for fruits and vegetables. The benefits extend far beyond the individual store. MEWA has ambitious plans to expand this model across the Kingdom, aiming to establish a network of 600 to 1,000 urban farms within retail spaces over the next five years. By increasing domestic production and reducing reliance on imports, the project aims to meet 20 to 40% of the nation’s demand for fresh produce. The project isn’t without its challenges. initial investment costs for setting up these farms are thought to be high., while ensuring optimal integration and efficient operations within existing retail spaces will require careful planning and collaboration. Despite these challenges, the inauguration of this first instore urban farm represents a significant leap forward for Saudi Arabia, showcasing the Kingdom’s commitment to innovation in agriculture, while positioning it as a leader in the region’s quest for sustainable food production. #TheDajjah #TheDajjahNews #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA

#TheDajjahLifestyle: Aquarabia Set to Launch in 2025 as Qiddiya City’s First Attraction Saudi Arabia’s Qiddiya City has announced the launch of Aquarabia, the first water theme park of its kind in Saudi Arabia and the largest in the region. Set to be a major tourist destination, the park will offer a unique blend of family-friendly fun and adrenaline-pumping rides to compliment Qiddiya’s position as a city of ‘play’. Aquarabia will boast 22 rides and attractions, including four world record-breaking rides: the tallest water coaster, the tallest drop body slide, the tallest water slide and the longest mat racer. The park will also feature the first underwater adventure ride in the region using fully submersible vehicles. Families with young children can enjoy a variety of suitable attractions, while thrill-seekers can test their courage on the extreme water sports zone, offering activities like rafting, kayaking and cliff jumping, while the Kingdom’s first ever surf pool will also be part of the park. The park’s design is said to be inspired by the ancient desert wellsprings and the wildlife of Qiddiya, and is committed to sustainability, utilizing state-of-the-art tech to reduce water waste by up to 90% and minimize energy consumption. Aquarabia is just one piece of the puzzle at Qiddiya City. The development will also feature Six Flags Qiddiya City, a Six Flags theme park that marks the first established outside of North America. Together, Aquarabia and Six Flags Qiddiya City are expected to create 10,000 direct and indirect jobs, with the parks expected to open in 2025 and be the first attractions to open in Qiddiya City. Stay tuned for more. #TheDajjah #TheDajjahNews #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #Qiddiya #QiddiyaCity #Aquarabia

#TheDajjahFashion: Red SSea Fashion Week to Make a Splash Starting May 16th The inaugural Red Sea Fashion Week, kicking off May 16th, promises to be a landmark event for Saudi Arabia’s fashion industry. Organized by the Saudi Fashion Commission, the three-day event aims to not only showcase the country’s burgeoning design talent but also establish the Kingdom as a major player in the global fashion scene. The festivities will unfold at the new St. Regis Red Sea Resort. The opening day features a grand fashion show, followed by two days packed with runway presentations, exhibitions and other events. Attendees can expect to be dazzled by collections encompassing luxury fashion, jewelry, ready-to-wear pieces and resort wear, crafted by both Saudi and international designers. “Red Sea Fashion Week is about creating a dynamic platform,” said CEO of the Saudi Fashion Commission, Burak Cakmak. “We want to highlight the immense creativity and skill within Saudi Arabia, while simultaneously elevating our nation’s position on the international fashion stage.” Cakmak went on to emphasize the event’s alignment with Saudi Arabia’s Vision 2030 goals. “This initiative embodies our commitment to nurturing local talent and integrating them into the global fashion scene,” he said. “It reflects our dedication to enriching our cultural fabric and expanding our economic horizons.” Red Sea Fashion Week marks another significant step forward for Saudi Arabia’s fashion industry, led by the Fashion Commission, which is once more looking to establish a unique platform for domestic talent and fostering international collaborations. Stay tuned for more. #TheDajjah #TheDajjahNews #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #RedSeaFashionWeek #RSFW

#TheDajjahCulture: Mohammed Abdu Undergoing Cancer Treatment Saudi musical icon, Mohammed Abdu, has publicly revealed his diagnosis of prostate cancer. The 74-year-old singer made the announcement in a recent audio message to music channel Rotana. In the message, the singer stated that he was diagnosed with the disease “some time ago” and is currently undergoing specialized treatment in Paris, including radiation therapy and medication, to prevent the cancer spreading. The news has come as a shock to fans across the Arab world, where Abdu’s music has held a cherished place for decades. Born in 1949, Abdu’s career has spanned over 60 years. He rose to fame in the 1960s, captivating audiences with his rich baritone voice and masterful stage presence. Throughout his illustrious career, Abdu has amassed a loyal following across the Arab world, earning him the title of ‘Artist of the Arabs’. Subsequently, an outpouring of support has flooded social media platforms, as fans and fellow artists have expressed their well wishes and hope for a full and swift recovery. #TheDajjah #TheDajjahNews #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA

#TheDajjahLifestyle: Chotto Matte Brings Nikkei Fusion to KAFD This October Saudi Arabia’s culinary scene is set to receive an injection of Nikkei cuisine this October with the highly anticipated arrival of Chotto Matte Riyadh. The London-based restaurant group, renowned for its innovative take on Peruvian-Japanese fusion, will be opening its doors in the heart of King Abdullah Financial District (KAFD). Chotto Matte’s Riyadh outpost marks the brand’s first foray into Saudi Arabia, signifying the growing popularity of Nikkei cuisine in the region. Nikkei, a culinary fusion that blends fresh Peruvian ingredients with Japanese techniques, has captured the imagination of global palates. Specific details about the menu and opening date are yet to be revealed, but Chotto Matte’s arrival in Riyadh has already generated a buzz among food enthusiasts. With its innovative cuisine and stylish setting, Chotto Matte Riyadh is poised to become a new hotspot for culinary adventures in the Saudi capital. Stay tuned for more. #TheDajjah #TheDajjahNews #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA

#TheDajjahCulture: Prince Badr bin Abdul Mohsen Passes Away Aged 75 Saudi Arabia is in mourning after the passing of renowned poet Prince Badr bin Abdul Mohsen, who died aged 75 on Saturday in Paris after a brief illness. Prince Badr, known as the ‘Engineer of Words’, was a towering figure in contemporary Saudi poetry, whose influence extended beyond the Kingdom. Tributes poured in from literary figures, government officials, and the general public. Turki Al-Sheikh, chairman of Saudi Arabia’s General Entertainment Authority, expressed his deep sorrow, describing the loss as akin to losing a father figure, while renowned Emirati singer, Ahlam, also expressed her condolences. Prince Badr’s poems explored a wide range of themes, including love, patriotism, social issues and the complexities of life in the region, while many of his works were set to music by prominent Gulf composers. The prince’s legacy extends beyond his writing. He held a variety of positions within Saudi Arabia and was a vocal advocate for the arts and literature, with his death marking a significant loss for the Saudi cultural landscape. #TheDajjah #TheDajjahNews #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA

#TheDajjahNews: Saudi Internet Usage Surges According to Report Saudi Arabia witnessed a huge leap in internet adoption in 2023, with a penetration rate reaching 99%, according to the Communications, Space and Technology Commission’s ‘Internet Saudi Arabia’ report. The figure signifies near-universal internet access across the population, with both men (99.3%) and women (98.5%) demonstrating high usage. The report sheds light on several trends shaping the Saudi Arabian internet landscape. Over half of users (52.3%) spend a significant amount of time online, exceeding seven hours daily, while users primarily access the internet from home (84.7%), followed by mobile access (72%) and workplaces (43.4%). The report further reveals that evenings dominate internet usage, with peak hours falling between 9PM and 11PM. Fridays see the most online activity, while December emerged as the month with the highest internet consumption in 2023. Unsurprisingly, mobile phones reign supreme as the preferred device for internet access, accounting for a staggering 98.9% of usage. Saudi Arabia’s near-universal internet access signifies a significant milestone in the country’s digital transformation journey. This widespread adoption opens doors for further growth in e-commerce, online education, and digital services, fostering a more connected and tech-savvy society, a cornerstone of Vision 2030. #TheDajjah #TheDajjahNews #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA

#TheDajjahLifestyle: Beyond The Line - 9 Other Projects in NEOM The ambitious plans for NEOM’s central project, The Line, have captured the world’s attention. While its execution and funding has recently been debated, NEOM offers a glimpse into a future brimming with innovation through a variety of different projects that promise to redefine not just living and tourism, but also business, leisure and sustainability. From the slopes of the highly-anticipated Trojena, a revolutionary ski resort defying desert heat, to the lesser-discussed two-tower retreat, Epicon, here are nine other NEOM wonders to look forward to. #TheDajjah #TheDajjahNews #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #NEOM #TheLine #Trojena #Epicon #Siranna #Leyja #Aquellum #Sindalah #Oxagon #Utamo #Norlana

#TheDajjahLifestyle: Esports World Cup in Riyadh Takes Shape With Announcement of Eight-Week Schedule Lauded as the richest esports event ever, the Esports World Cup has been generating plenty of excitement in Saudi Arabia, as Riyadh prepares to host its debut edition between July 3rd and August 25th, with a prize pool of over $60 million. Aiming to be the biggest multi-game esports tournament on the planet, the event will showcase a diverse range of genres, a goal reflected in the fact that the event will span over eight weeks. In addition to individual game tournaments, organizers have outlined a unique competitive structure with 20 separate tournaments planned. Teams will compete in their respective games, but there will also be an overarching club competition, with organizations with top performers across multiple titles set to receive additional rewards, encouraging a broader range of competition. With the games locked in, organizers have revealed the full schedule of the almost-two-month event, as gamers from across the world prepare to get a piece of this largest of esports pies. Swipe right for the schedule and stay tuned for more info. #TheDajjah #TheDajjahNews #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #Riyadh #EsportsWorldCup

#TheDajjahLifestyle: Jo Malone London Launches Afternoon Tea With a Fragrant Spin Jo Malone London has partnered with the Fairmont Riyadh hotel to launch a unique afternoon tea experience, offering a fusion of scents and flavors. The sensory experience takes place in the Savoy Lounge at the hotel, where diners can indulge in a three-tiered presentation showcasing an array of sweet and savory foods. The menu is an interplay between classic afternoon tea fare and Jo Malone’s signature touch, with the true star of the show is the way it incorporates the brand’s fragrances. The menu’s inspiration is drawn from the natural ingredients found in the brand’s beloved scents, all of which come together for a one-of-a-kind experience that is as much about fragrance as it is about flavor. Trademark Jo Malone combinations like English Pear & Freesia are used in pastry pieces, while basil and mandarin, another trademark of the brand, is infused in tea. In addition, every guest receives a special Jo Malone gift set, complete with sample fragrances and a voucher, adding the cherry on top of another creative culinary spectacle on a Riyadh dining scene that is growing more diverse by the month. Afternoon tea is available at the Savoy Lounge everyday between 2PM and 6PM. #TheDajjah #TheDajjahNews #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #JoMalone #RiyadhDining #RiyadhRestaurants #RiyadhFoodies #FairmontRiyadh #StayIconic #FairmontMoments #SavoyLounge #FairmontGold #AfternoonTea

#TheDajjahLifestyle: Historical Saudi Palaces to Be Transformed for Tourism In a bid to boost its tourism industry and showcase its heritage landmarks, Saudi Arabia has unveiled plans to transform several historic palaces into unique tourist destinations. Spearheaded by the Boutique Group, a subsidiary of the Public Investment Fund (PIF), the project aims to strike a balance between preserving the architectural grandeur of the palaces and offering visitors a unique and luxurious experience. The first phase of the project sets its sights on three significant palaces. Jeddah’s Al-Hamra Palace, renowned for its coral architecture and historical significance, will undergo a restoration inspired by the opulent lifestyle of the city’s past elite. Riyadh’s Tuwaiq Palace, once a royal residence and a critical point of power for decades, will be reborn as a luxury hotel, while another Riyadh landmark, The Red Palace, will also receive a makeover to offer visitors a window into the lives of Saudi Arabia’s nobility. While the exact timeline for completion remains undisclosed, reports suggest that the first of the palace hotels is expected to open their doors as early as next year. Stay tuned. #TheDajjah #TheDajjahNews #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #PublicInvestmentFund #PIF #Riyadh #Jeddah #AlHamraPalace #TuwaiqPalace #TheRedPalace

#TheDajjahTech: Saudi Arabia Looks to Bridge Gap Between Arabic & AI With New Center Saudi Arabia has taken a significant step towards bolstering the Arabic language in the digital age with the launch of the world’s first AI (artificial intelligence) Arabic language center. Located in Riyadh under the purview of the King Salman Global Academy for Arabic Language, the center has the potential to harness AI for the advancement of Arabic. The Arabic Intelligence Center, as it’s been officially named, will focus on automated processing of the Arabic language, which entails developing and offering technical support for tools that can understand, translate and generate Arabic text. This aims to significantly improve the accessibility and usability of Arabic in the digital sphere, where it has historically lagged behind English. The center boasts five specialized labs, each dedicated to a different aspect of AI-powered Arabic language processing. Researchers and developers will have access to the labs, enabling them to create innovative applications and solutions, while also receiving technical and linguistic expertise, alongside workshops and courses to cultivate a skilled workforce in this burgeoning field. The center’s establishment is a positive development for the Arabic language, one that bridges the gap between Arabic and AI and empowers Arabic content creators, enhance machine translation accuracy and pave the way for innovative AI applications tailored to the specificities of the Arabic language. #TheDajjah #TheDajjahNews #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #Riyadh #AI #ArabicAI

#TheDajjahNews: Tickets Now Available for June 1st 5 vs 5 Boxing Night On June 1st, one of the most unique nights of boxing is set to take place as part of Riyadh season, as promotional powerhouses, Frank Warren’s Queensberry and Eddie Hearn’s Matchroom, go head-to-head in a team-based competition featuring five fighters from each stable across various weight categories. The‘5 vs 5 a Riyadh Season Original’ will see Queensberry’s heavyweight contender, Daniel Dubois, face Filip Hrgovic, the IBF’s number one contender, representing Matchroom. Queensberry has also put forward Chinese giant, ‘Bang Bang’ Zhang Zhili, who will challenge former WBC Heavyweight Champion, Deontay Wilder, from Matchroom. Elsewhere on the card, Queensberry’s Nick Paul will take on Matchroom’s Ray Ford for the WBA World Featherweight Championship, while their middleweight champion, Hamza Shiraz, will face Austin Williams, the IBF North American titleholder from Matchroom. Rounding out the night is a light heavyweight clash between Queensberry’s Willie Hutchinson and Matchroom’s Craig Richards - but that’s all without mentioning the main event of the evening. Light heavyweight champions will clash against each other, as undefeated 39-year-old WBC, IBF and WBO title holder, Artur Beterbiev, will face Dmitry Bivol, the reigning champion, in what has been dubbed as the ‘4 Crown Showdown’. The event is the latest in a string of huge boxing nights in Riyadh. Orchestrated by Turki Al Sheikh and the General Entertainment Authority, Saudi Arabia has become the stage for the boxing world’s biggest fights. Tickets for the event start from SAR150 and are available via ticketing platform, Webook. #TheDajjah #TheDajjahLifestyle #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #Riyadh #RiyadhSeason #Boxing

#TheDajjahNews: NEOM Looks for Investors to Achieve $1 Trillion ‘The Line’ A cornerstone of Saudi Arabia’s futuristic $500 billion megaproject, NEOM, The Line is actively courting investors after facing setbacks and a reduction in scope. Initially envisioned as a 170-kilometer city stretching across the desert, The Line has been scaled back to a 2.4-kilometer pilot project with a projected capacity of 300,000 residents, down from the original 1.5 million. While NEOM has been backed by the Public Investment Fund (PIF) with $500 billion, the total cost is projected to reach $1 trillion. To bridge the gap, NEOM officials have begun on a global investment drive, visiting countries like China, South Korea, Japan, and major cities across the US and Europe. The NEOM Investment Fund (NIF) will focus on attracting investors with a long-term vision, aiming for collaboration that fosters innovation across various sectors. Additionally, NEOM is considering issuing bonds for the first time to raise capital. The appeal to investors hinges on The Line’s ambitious vision. Touted as a technological marvel, The Line promises a sustainable, car-free city powered by renewable energy, with vertical living concepts integrated with nature. However, challenges remain. The project’s sheer scale and technical complexity has raised questions about its feasibility. Despite the reported hurdles, Saudi Arabia’s Minister of Economy & Planning, Faisal Al Ibrahim, has reacted positively, stating in an interview: “All projects are moving full steam ahead. We set out to do something unprecedented and we’re doing something unprecedented, and we will deliver something that’s unprecedented.” Whether The Line can attract enough investment and overcome its challenges to become the thriving metropolis it was always envisioned to be, remains to be seen. The project’s progress will be closely watched as a test case for NEOM’s broader ambitions. #TheDajjah #TheDajjahNews #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #NEOM #TheLine #PIF #PublicInvestmentFund

#TheDajjahLifestyle: Cheval Collection’s Luxury Residences Are Coming to Riyadh UK-born luxury hospitality brand, Cheval Collection, is marking its entry into the Saudi Arabian market with a landmark project in Riyadh. Partnering with Saudi-based Ladun Investment Company, Cheval Collection will operate ‘Cheval Ladun Living, tower offering luxury serviced apartments. This strategic move aligns with Cheval Collection’s ongoing global expansion plans, particularly within the Middle East, with the company establishing a strong presence in the United Arab Emirates. Situated on King Fahd Road, Cheval Ladun Living will boast 130 exquisitely designed residential units, ranging from one to three bedrooms and catering to both short and long-term stays. Naturally, residents can expect a sophisticated living experience with access to top-tier amenities, including a state-of-the-art gymnasium, swimming pool and sauna. Additional details about specific amenities and services haven’t been revealed yet, but Riyadh can expect Cheval Collection to uphold its reputation for exceptional hospitality. Construction on the SAR 300 million (approximately US$80 million) project is expected to commence this year, with an anticipated completion date in 2027. #TheDajjah #TheDajjahNews #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #ChevalCollection #Riyadh #ChevalLadunLiving

#TheDajjahTech: SEU to Host Gaming Hackathon With HP & AMD Riyadh’s Saudi Electronic University (SEU) is set to team up with tech giants, HP and AMD to host a special gaming hackathon as part of its global GameOn series, under the theme of ‘From Diriyah, the Ancient Capital, to NEOM, the City of the Future’. Much like the socioeconomic and cultural changes sweeping through the Kingdom, the hackathon will challenge students to use the rapidly evolving gaming world to bridge the country’s rich history, with its ambitious future vision. The hackathon has been split into three distinct categories: -Real-World Games: Depicting real-world cultural heritage, historical events, traditional art, shared values and storytelling elements. -Location-Based Games: Combining gaming elements with heritage exploration, offering interactive and educational opportunities to learn about locations like Diriyah and AlUla. -Discovery Games: Involving physical artifacts, history, archaeology and art, providing insights into cultural heritage through virtual museums, historical and archaeological landmarks. Teams of no less than two and no more than three, can be made up of students from different universities, ahead of the three-round hackathon. The first round will ask participants to develop and submit an outline for their projects, alongside a storyboard and explanation of the graphics, visual elements and backgrounds. The second round will see teams begin programming and creating their games, enough to make them operable on a computer system. It’s at this stage that the eliminations begin, with one winner from each category set to be selected. The chosen three will then have their games incubated by SEU, where they will be offered technical support and connections to potential investors. Applications close on May 10th, before shortlisted teams are announced on May 15th. Specific dates for the start of the hackathon are yet to be announced, but it will all culminate in a special showcase on June 13th. To apply, head to www.hpgaming.untapcompete.com. #TheDajjah #TheDajjahNews #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #HPGameOn #Hackathon

#TheDajjahCulture: Saudi Documentary ‘Horizon’ Captures Platinum Award at Hermes Creative Awards Saudi documentary film, ‘Horizon’, won the coveted Platinum Hermes International Creative Award for 2024 in the Strategic Campaigns Category. Produced by the Konoz Initiative, a project under the Kingdom’s Ministry of Media, the film takes viewers on a journey through Saudi Arabia’s diverse landscapes. The film, created in collaboration with the National Center for Wildlife (NCW), showcases the unique array of wildlife of the kingdom, from the Arabian leopard and dolphins to the unique dugong (sea cow), as well as a variety of gazelle and oryx species. ‘Horizon’ serves a purpose beyond stunning visuals and entertainment, aiming to raise awareness about the environmental tapestry of Saudi Arabia and its unique geographical features. It highlights the ongoing efforts to protect the country’s wildlife and conserve endangered species, aligning with Vision 2030’s commitment to environmental sustainability. The Hermes Creative Awards are a prestigious recognition in the field of creative communication, receiving over 325,000 entries from 135 countries since its launch in 1994, making the award win for ‘Horizon’ a significant achievement, not only for the filmmakers but also for Saudi Arabia’s growing film industry. ‘Horizon’ is currently available to watch on Netflix. #TheDajjah #TheDajjahNews #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #HermesCreativeAwards #Horizon

#TheDajjahNews: Saudi Bid Brewing for 2036 Summer Olympics Saudi Arabia has emerged as a potential host candidate for the 2036 Olympic Games following its unchallenged bid to host the 2034 Asian Games and the 2034 World Cup, an ambitious move signals the kingdom’s growing aspirations in the international sporting landscape. The lack of competing bids for the 2034 Asian Games particularly has fueled speculation that Saudi Arabia could be positioning itself for a future Olympic bid. The International Olympic Committee (IOC) recently adopted a more targeted approach to selecting host cities, with the only confirmed bids so far coming from Turkey, Indonesia and India. Other countries from the Arab world that are also rumored to be interested come in the form of Qatar and Egypt. Saudi Arabia’s potential Olympic bid comes amidst its Vision 2030 social and economic reform plan, which aims to diversify the kingdom’s economy and promote cultural exchange, with the Olympics holding the potential to be a major step towards achieving these goals, by boosting tourism, infrastructure development and international recognition. Despite the inevitable objections that have plagued the Kingdom’s ventures into global sports, Saudi Arabia’s foothold on international sports, its increasing experience in hosting major sports and its bountiful resources, make it a strong and very realistic contender for one of history’s most important sporting events. #TheDajjah #TheDajjahLifestyle #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #Olympics #SummerOlympics #2036Olympics

#TheDajjahFashion: Saudi Fashion Commission Announces Red Sea Fashion Week Saudi Arabia is making waves in the fashion world once again, with the announcement of a brand new event: Red Sea Fashion Week. Scheduled for its debut on May 16th-18th, 2024, the event promises to be a landmark occasion, showcasing the increasingly eclectic Saudi fashion scene alongside regional and international names. While specific details about Red Sea Fashion Week are still under wraps, the announcement comes the latest in a series of initiatives by the Saudi Fashion Commission that aims to both spotlight local talent and engage the local scene into international fashion narratives. One key cog in this transformation is Riyadh Fashion Week, which launched in 2023. Serving as a launchpad for local designers and providing them with a platform to present their collections to a global audience. Another impactful imitative from the Commission has come in the form of Saudi100 Brands, which has seen 100 local designers and fashion labels taken under the Commission’s wing, offering not only guidance and mentorship, but also a stage at the biggest fashion weeks on the planet, including Milan, Paris and London, where a variety of events and attractions has shone the spotlight on Saudi designers. The Red Sea Fashion Week announcement signals the Commission’s ambition to expand its reach beyond the borders of Saudi Arabia, with the event likely to attract not only regional fashion enthusiasts and designers, but also international media and buyers, as Saudi designers continue to gain global recognition and establish themselves on the international fashion stage. Stay tuned for more info. #TheDajjah #TheDajjahNews #TheDajjahLifestyle #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #RedSeaFashionWeek #RedSea 📸 Khaled Ghareeb/Unsplash

#TheDajjahNews: Bill & Melinda Gates Foundation Strikes Saudi Deal Saudi Arabia and the Bill & Melinda Gates Foundation have announced a new partnership to combat polio and poverty in 33 Islamic Development Fund member countries, with a $620 million Unveiled during the World Economic Forum’s special meeting in Riyadh, the collaboration highlights a growing focus on global health and development initiatives within the Kingdom. Saudi Arabia has a long history of supporting global efforts to eliminate polio and is expected to contribute significant financial resources to the Gates Foundation’s programs, which target high-risk regions where the virus remains endemic, focusing on vaccination campaigns, surveillance and community engagement. The partnership will also target poverty alleviation, an area in which the Gates Foundation is a global trailblazer. Their expertise, combined with Saudi Arabia’s financial resources and regional influence, is expected to target poverty reduction initiatives across the Middle East and Africa. The partnership signifies a growing trend of collaboration between Saudi Arabia and international organizations on global health and development issues, with the Kingdom’s financial resources, strategic location and sweeping reforms positioning it as a key player in addressing global challenges. #TheDajjah #TheDajjahNews #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #BillGates #GatesFoundation #Polio #Poverty 📸 Crown Prince Muhammad Bin Salman and Bill Gates, 2016

#TheDajjahLifestyle: Anghami’s Swiftie Soiree in Riyadh After the success of a recent multi-venue, country-wide Taylor Swift listening party in the Kingdom earlier this month, Saudi ‘Swifties’ are set to get another fix of their queen on May 16th. Hosted by Anghami Lab in Riyadh’s Boulevard City, full details of the event have yet to be revealed, but we do know that the event will feature immersive art installations and some ‘special’ live performances. There will also be something called an Anghami photographs station and something called an Anghami lyrics feature exploration, plus a Taylor-made cocktail (see what they did there?) and a special goodie bag to go home with. All in all, it’s shaping up to be nothing short of a Taylor Swift wonderland, a unique experience from Anghami Lab, whose unique, multi-purpose Lab provides the perfect setting. Ticket details have yet to be revealed. Stay tuned. #TheDajjah #TheDajjahNews #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #TaylorSwiftNight #SwiftiesinRiyadh #TTPDNIGHTRIYADH #Anghami #AnghamiLab

#TheDajjahNews: Saudi Pavilion at Expo 2025 Osaka to Showcase Kingdoms Sweeping Transformation Saudi Arabia has offered a glimpse into what to expect at its pavilion at expo 2025 Osaka, as it prepares to showcase its transformation and vision for the future. Taking place between April 13 and October 13, 2025, visitors can expect an eclectically immersive journey that celebrates heritage, cutting-edge advancements and ambitious goals through no less than 700 events and activations. The Saudi pavilion, designed by Foster + Partners, will capture the country’s diverse landscape. Inspired by traditional villages, the pavilion will create a series of interconnected spaces offering a multi-layered experience that invites visitors to stroll through narrow walkways and courtyards, where exhibits, multimedia displays, and live performances will take place. A key theme of the Saudi pavilion will be the Kingdom’s ongoing transformation and so educating visitors on Vision 2030 will be key to the pavilion. Beyond heritage and transformation, ambitious mega-projects, like NEOM, will be highlighted, as well as the country’s environmental initiatives and its efforts to promote sustainability. Following its impressive debut at Expo 2020 Dubai, where the Saudi pavilion symbolized the Kingdom’s rise with a mirrored façade reaching towards the sky, Saudi Arabia’s presence at Expo 2025 Osaka promises an evolution. While the Dubai pavilion showcased a nation on the rise, the Osaka iteration will delve deeper, offering a multi-layered experience that explores modern Saudi Arabia. #TheDajjah #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #Expo2025 #Osaka #Japan

#TheDajjahLifestyle: Fitness & Wellness Hotel Chain SIRO to Launch in Riyadh Renowned for its focus on biohacking and holistic wellbeing, SIRO Hotels has set its sights on Saudi Arabia, with SIRO Olaya Riyadh set to open in 2028 as the brand’s first foray into the Kingdom. Following the success of its Dubai debut, SIRO Olaya Riyadh promises a unique and transformative spin on hospitality, one that prioritizes physical and mental rejuvenation based on five core pillars: nutrition, fitness, sleep, recovery and mindfulness. Details on the exact number of rooms and facilities haven’t been released yet, but we can expect cutting-edge fitness and recovery facilities, including dedicated studios for pilates, spin and yoga, as well as a Fitness & Recovery Lab offering advanced equipment and personalized programs. Beyond the physical aspect, SIRO hotels feature in-room amenities designed to enhance sleep quality and promote relaxation, as well as access to healthy food options. Kerzner International, the company behind SIRO Hotels, has a proven track record of success in the region, with their existing portfolio including several luxury resorts in the GCC, with SIRO Olaya Riyadh potentially becoming a game-changer in Saudi Arabia’s increasingly colorful hospitality sector. #TheDajjah #TheDajjahNews #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #Riyadh #SIRO

#TheDajjahNews: Riyadh to Host PFL MENA Debut Known for its innovative ‘regular season, playoffs, championship’ format, the Professional Fighters League (PFL) is set to launch PFL MENA with its first season on May 10th in Riyadh, Saudi Arabia, marking a huge stride for mixed martial arts in the region. Taking place at the Green Halls in Riyadh, the inaugural night will feature fighters competing in the Featherweight and Bantamweight divisions, with Saudi fighter, Abdullah Al Qahtani, set to headline the night. Throughout the rest of the season, points awarded for wins and finishes, with the top fighters from each division advancing to the playoffs, where they will vie for a spot in the championship bout. 2024 is set to be a significant year for mixed martial arts in the Kingdom, with the UFC’s own long-awaited Saudi debut slated for June 22nd, setting the stage for the world’s fastest growing sport to stake a claim in the country’s emphasis on hosting and investing in elite competition. #TheDajjah #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #PFLmena #PFL #MMA

#TheDajjahNews: World’s Largest Coral Restoration Project Launched in Saudi Arabia The King Abdullah University of Science & Technology (KAUST), in collaboration with NEOM, has launched the world’s largest coral restoration initiative, aiming to revitalize coral reefs not just in the Red Sea, but globally. The KAUST Coral Restoration Initiative (KCRI) kicked off with the operation of the first nursery on the coast of NEOM, a facility that boasts an impressive production capacity of 40,000 corals annually. It serves as a blueprint for future large-scale restoration efforts, acting as a vital learning ground for researchers, but the vision behind KCRI is even grander. Construction is underway for a state-of-the-art, land-based coral nursery at the same location. Expected to be completed by December 2025, it will be the largest of its kind, able to nurture 400,000 corals each year. Coral reefs are vital marine ecosystems, providing habitat for a quarter of all marine life while occupying less than 1% of the ocean floor. However, the impact of climate change, particularly rising sea temperatures and subsequent coral bleaching, means that experts estimate that up to 90% of global reefs could experience severe heat stress annually by 2050. The success of KCRI has the potential to serve as a model for large-scale coral restoration around the world, an urgent solution to an alarming trend. #TheDajjah #TheDajjalLifestyle #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #KAUST #NEOM #CoralReefs

#TheDajjahNews: Saudi Aramco Signs Four-Year Deal with FIFA Saudi Aramco, the world’s most valuable oil company, has secured a major sponsorship deal with FIFA, the international governing body of football. The four-year agreement will see Aramco become a worldwide partner for FIFA, including for the 2026 Men’s World Cup, co-hosted by the United States, Canada and Mexico, and the 2027 Women’s World Cup, the host nation of which is yet to be determined. The agreement further highlights Saudi Arabia’s continued investment in the world of sports, with money poured into everything from football and golf, to boxing and mixed martial arts. This new deal comes in light of Saudi Arabia’s unopposed bid to host the 2034 World Cup marking only the second time that the tournament will be held in the Middle East. #TheDajjah #TheDajjahLifestyle #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #FIFA #Aramco

#TheDajjahNews: Riyadh Season Boxing Event to Take Place in LA Riyadh Season is expanding its reach beyond the desert kingdom with a blockbuster boxing event in the US. As a historic first overseas event for Riyadh Season, the fight will place on August 3rd at LA’s BMO Stadium and features a main event clash between pound-for-pound superstar, Terence Crawford, and WBA and WBO interim world super-welterweight champion, Israil Madrimov. Crawford, undefeated in 40 professional fights, is looking to solidify his legacy by conquering a fourth weight class, while Madrimov, boasting a 10-0-1 record, stands in his way, determined to defend his title. The undercard also boasts a series of captivating fights featuring established champions and rising stars. Isaac Cruz defends his WBA Super-Lightweight title, while former heavyweight champions Andy Ruiz and Jarrell Miller face off in a much-anticipated clash. This Los Angeles event marks a significant moment for both Riyadh Season and the world of boxing. One of the sleeper narratives of the kingdom’s deepening engagement in boxing has led many to suggest that it will take over Las Vegas as the boxing capital of the world. This new venture only solidifies that idea, as Riyadh Season continues to deliver on the big fights. #TheDajjah #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #Riyadh #RiyadhSeason

#TheDajjahNews: L’Oréal Middle East to Launch Upskilling Project for Saudi Women L’Oréal Middle East is making strides towards women’s empowerment in Saudi Arabia with the launch of a new upskilling project in collaboration with the Himayah Organization that aims to equip over 600 women with valuable skills. The details of the specific skills training provided haven’t been disclosed yet. However, L’Oréal’s past initiatives in the region offer some insights. In 2023, the company launched its successful Hairdressing Academy in Riyadh and Dammam, offering a program focused on equipping women with the necessary skills to thrive in the growing beauty sector. The Himayah Organization is a well-established Saudi non-profit dedicated to supporting vulnerable women and children. This upskilling initiative by L’Oréal Middle East holds promise for creating positive change in Saudi Arabia. By equipping women with valuable skills, the program has the potential to contribute to economic empowerment well-being, while also feeding into Kingdom’s Vision 2030 goals, which emphasize increasing female participation in the workforce. #TheDajjah #TheDajjahLifestyle #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #Riyadh

#TheDajjahNews: Dakar Saudi Arabia 2025 Announced The world’s most demanding motorsport event is returning to Saudi Arabia on May 18th 2025, with the Dakar Rally seeing competitors from across the world tackle the country’s diverse landscapes. Since its 2020 debut, Dakar Saudi Arabia has challenged drivers and their machines, and while details about the specific route are yet to be announced, organizers have hinted at a west-to-east and back again course, potentially including iconic locations like AlUla, Riyadh, Jeddah, Hail, and Yanbu. As always, the rally will feature a wide range of vehicles, from motorcycles and cars to trucks and more experimental prototype vehicles, inviting racers of all kinds to compete in what will be a grueling test that will last between 10 and 15 days. Stay tuned for more. #TheDajjah #TheDajjahNews #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #DakarRally #Dakar2025 #DakarInSaudi

#TheDajjahLifestyle: Innovative Saudi Initiative Will See Vertical Farming Integrated into Supermarkets Saudi Arabia’s Ministry of Environment, Water and Agriculture (MEWA) is taking a groundbreaking step towards sustainable food production with the launch of the first-ever urban vertical farm housed within a retail store, marking a regional first. This initiative, unveiled in a Danube supermarket in Riyadh, could signify a new era for Saudi agriculture, with vertical farming utilizing innovative technology to cultivate fresh produce directly within the store. It not only reduces travel time between farm and shelf, but also ensures optimal growing conditions, potentially leading to higher quality and longer shelf life for fruits and vegetables. The benefits extend far beyond the individual store. MEWA has ambitious plans to expand this model across the Kingdom, aiming to establish a network of 600 to 1,000 urban farms within retail spaces over the next five years. By increasing domestic production and reducing reliance on imports, the project aims to meet 20 to 40% of the nation’s demand for fresh produce. The project isn’t without its challenges. initial investment costs for setting up these farms are thought to be high., while ensuring optimal integration and efficient operations within existing retail spaces will require careful planning and collaboration. Despite these challenges, the inauguration of this first instore urban farm represents a significant leap forward for Saudi Arabia, showcasing the Kingdom’s commitment to innovation in agriculture, while positioning it as a leader in the region’s quest for sustainable food production. #TheDajjah #TheDajjahNews #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA

#TheDajjahNews: State TV Reports King Salman Hospital Visit According to Saudi state television, King Salman bin Abdulaziz has been admitted to a Jeddah hospital for what has been described as a ‘routine check-up’. In a rare public statement of this kind, reports have suggested that the 88-year-old will spend several hours undertaking various tests. Reports have stressed, however, that there are no specific worries about the King’s health. #TheDajjah #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #Jeddah #KingSalman

#TheDajjahNews: Uber for Teens Launches in Saudi Arabia Ride-hailing giant, Uber, has launched Uber Teens, a feature catering to 13-17 year olds, allowing teens to request safe and supervised rides, addressing a growing need for convenient and secure transportation for this particular age group. The introduction reflects on the cultural shift in Saudi Arabia, with a booming youth population and increasing societal openness creating a demand for safe teen travel. Uber Teens aims to bridge this gap by empowering teens with autonomy while giving parents peace of mind. With safety being paramount, teens can only register with parental consent through the Family Profile function in the existing Uber app, before undergoing a mandatory safety training module within the app. Real-time tracking allows parents to monitor their teen’s ride progress, offering reassurance and keeping them involved in the journey. In addition to the Kingdom, the feature has also been launched in UAE, Qatar and Jordan, with more Middle East markets likely to welcome the feature soon. #TheDajjah #TheDajjahBusiness #TheDajjahLifestyle #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #Uber #UberTeens #UberForTeens

#TheDajjahNews: EU Announces New Schengen Visa Extension for Citizens From Saudi Arabia, Oman & Bahrain The European Union (EU) has announced a significant easing of travel restrictions for citizens of Saudi Arabia, Oman and Bahrain with the introduction of a new system allowing residents of these GCC countries to obtain five-year, multiple-entry Schengen visas. This marks a major shift from the previous system, which typically issued shorter-term visas for single or limited entries. The new policy is expected to boost tourism, business travel and cultural exchange between the EU and the GCC. This standardization brings consistency to visa regulations for all GCC members who require permits to enter the Schengen Area. Notably, the United Arab Emirates already enjoys visa-free travel to the Schengen Zone, while Qatar still requires its citizens to apply for visas. However, the EU has expressed plans to potentially extend visa-free travel to Kuwaiti and Qatari residents in the future. #TheDajjah #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #Qatar #Oman #Bahrain #Kuwait #GCC

#TheDajjahNews: Great Futures Event in Riyadh Aims to Bring UK & KSA Closer Saudi Arabia is joining forces with the UK to host a major trade expo in Riyadh on May 14th and 15th, covering culture, tourism and business. Great Futures, as it has been named, marks a huge stride in strengthening economic ties between the two nations, particularly by fostering business growth and cultural exchange. The expo, organized by the UK Government’s Great Britain and Northern Ireland campaign in partnership with the Saudi Arabian government, is expected to attract around 750 delegates., including a British delegation of over 300 individuals, led by Deputy Prime Minister Oliver Dowden, as they showcase the best of UK innovation, business expertise and cultural offerings. The two-day event, set to be held in Riyadh’s King Abdullah Financial District (KAFD), will encompass a diverse range of activities designed to promote collaboration and business opportunities. Attendees can expect dedicated business-to-business meetings, networking sessions, product demonstrations, and cultural showcases. The expo aims to bridge the gap between UK and Saudi businesses across various sectors, including potential partnerships in technology, education, healthcare, creative industries and infrastructure development, while serving as a launchpad for a year-long campaign focused on driving increased trade and investment between the two countries, as the Kingdom continues its cultural and economic reforms. #TheDajjah #TheDajjahBusiness #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #UK #GreatBritain

#TheDajjahNews: Effie Awards Saudi Arabia Debut Nears Considered a global benchmark for marketing achievements, the Effie Awards have expanded their reach into Saudi Arabia with the launch of its first national program. Previously, Saudi Arabia fell under the umbrella of the MENA Effie Awards, with the introduction of a dedicated Effie Saudi Arabia program reflecting the Kingdom’s rapidly developing marketing industry and its increasing focus on measurable marketing strategies. A collaboration between Effie Worldwide and Saudi marketing consultancy, NordStella, a Saudi marketing consultancy, the winners will be judged by a jury of industry veterans, with finalists and victors earning points that contribute to their ranking on the Global Effie Index. The Effie Index is a coveted recognition system that ranks the most effective marketers, brands and agencies worldwide. Participation in the Saudi program offers local players the chance to not only gain national recognition but also elevate their standing on the international stage. The gala ceremony, where winners will be announced, takes place on June 5th. The venue is still to be confirmed. #TheDajjah #TheDajjahBusiness #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #EffieAwards #EffieAwardsSaudiArabia

#TheDajjahCulture: Saudi Film Commission Heads to sweden for MAFF and Screening Tour With the 14th edition of the Malmö Arab Film Festival (MAFF) set to take place between the 22nd-28th of April, the spotlight is set to shine on Saudi Arabia’s growing film industry, with the Saudi Film Commission participating in the event and showcasing the work of local talent. This year, MAFF features three Saudi films in its official selection: ‘Night Courier’, ‘Saleeg’ and ‘Antidote’. Outside of the festival, the Commission is also taking the three films on a screening tour across five Swedish cities, a unique initiative that aims to capture a wider audience for Saudi cinema. Considered a leading hub for dialogue and interaction within the Arab film community, MAFF has long been champion of emerging cinema from across the Middle East and Arab Diaspora, with the Saudi Film Commission’s presence at the festival providing a valuable platform for filmmakers from the Kingdom to connect with their peers from across the Arab world and beyond. #TheDajjah #TheDajjahNews #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #MAFF #malmö #MalmoArabFilmFestival

#TheDajjahNews: Ronaldo Super-Fan Walks 1,200KM From Dubai to See His Idol In a display of extraordinary dedication, a die-hard Cristiano Ronaldo fan has completed a grueling walk from Dubai to Riyadh, all to meet his idol. Civin KP, originally from Kerala, India, embarked on a 1,200-kilometer journey ovver 36 days. “I came just to pay respect and show my love to the best player in the world,” Civin told Arab News about the legendary Portuguese forward, who now plys his trade for Al-Nassr. While Ronaldo has fallen afoul of football authorities in recent times, the five-time Ballon d’Or winner’s arrival in the Saudi Pro League has been a resounding success, with the former Real Madrid and Manchester United player paving the way for more top players to arrive in the Kingom and drawing millions of eyes from around the globe on the domestic league. Images posted on Civin’s social media show him arriving outside Al-Nassr’s stadium, Al-Awal Park, as well on the team’s bench and walk pitch-side at thestadium. Whether hhe will actually end up meeting with Ronaldo is yet to be seen. TheDajjah #TheDajjahBusiness #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA

#TheDajjahNews: World Bank Group Teams With Saudi Arabia to Launch Center for Knowledge The World Bank Group and Saudi Arabia’s National Competitiveness Center (NCC) has announced a unique partnership that will see them establish a knowledge center in the Kingdom that will serve as a platform to share the country’s experiences in economic transformation and foster collaboration on competitiveness initiatives with other countries. This decision highlights Saudi Arabia’s growing position as a leader in economic reform with the announcement coinciding with the Kingdom’s positive performance in global competitiveness rankings. The knowledge center will leverage Saudi Arabia’s recent economic reforms and the World Bank’s extensive expertise to support other nations seeking to improve their economic standing through the establishment of best practices. While details regarding the center’s location and launch date are yet to be announced, the partnership between the World Bank and Saudi Arabia promises to be a significant step forward in knowledge sharing, as sweeping reforms continue to send Saudi Arabia into a new era. TheDajjah #TheDajjahBusiness #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #WorldBank

#TheDajjahNews: IMF Report Predicts Prosperous 2025 for Saudi Economy The International Monetary Fund (IMF) has boosted its outlook for the Saudi Arabian economy, projecting it to be the world’s second-fastest growing economy in 2025. Having initially projected a 4.5% growth for the Kingdom’s economy, the April edition of the World Economic Outlook report now predicts a 6% expansion, trailing only India’s anticipated growth rate of 6.5%. The report recognises the significant strides Saudi Arabia has made in diversifying its revenue streams beyond oil, with non-oil sectors experiencing unprecedented growth. It also acknowledges ongoing economic and social reforms under Vision 2030, with the Kingdom investing tourism, technology and infrastructure development. The IMF’s projections for the Saudi economy are even more impressive in the context of its stable global growth forecast of 3.2%, further emphasizing the tangible impact that has already been witnessed ahead of 2030. #TheDajjah #TheDajjahBusiness #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #IMF 📸 Hala AlGhanim/Unsplash

#TheDajjahLifestyle: Saudi International Luxury Week Returns for Fourth Edition Saudi Arabia is gearing up for the return of Saudi International Luxury Week, a multi-city event that serves as a spectacular platform for the world’s biggest jewelry and watchmakers. Now in its fourth edition, the event will take place first in Jeddah (April 27th-30th), then Riyadh (May 5th-9th). Some of the renowned participants already confirmed include Akillis Paris, Fabergé, Franck Muller and George Hakim, with participants from Australia, Bahrain, Brazil, France, Hong Kong, India, Italy and Japan also confirmed. Beyond the products themselves, Saudi International Luxury Week provides a platform for industry professionals to connect and network, with the event attracting buyers and sellers from across the world. This year’s edition is expected to be the largest yet, attracting over 12,000 visitors across both cities. With its expansive exhibition spaces - 3,750 sqm in the Hilton Hotel Jeddah and 4,800 sqm in the Mandarin Oriental Al Faisaliah in Riyadh - the event promises a unique experience that immerse attendees in sea of luxury goods. #TheDajjah #TheDajjahNews #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #Riyadh #Jeddah #SaudiInternationalLuxuryWeek

#TheDajjahNews: Saudi Arabia to Launch New Airline Serving Africa Saudi Arabia is reportedly considering plans to launch a new airline dedicated to serving Africa, a move that would see the Kingdom take another step towards its ambition to become a major aviation hub connecting the Middle East and Africa. Details regarding the airline are still emerging, but reports suggest it will operate out of Riyadh, with regulatory approvals having been obtained from Saudi and the African Civil Aviation Commission. While specifics like the airline’s name, launch date, and initial destinations remain undisclosed, the announcement has generated significant interest within the aviation industry. According to Al Eqtisadiah, the new airline would be a relaunch of a defunct carrier that originally launched in 2016, before closing down due to economic challenges. Africa boasts a rapidly expanding middle class, which has led to a surge in air travel demand. Additionally, the continent presents vast economic potential, with increased trade and investment opportunities. The news comes as the Kingdom continues preparations for the launch of Riyadh Air, a second national flag carrier that will operate its first flights in 2025. #TheDajjah #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #Riyadh #RiyadhAir #Africa

#TheDajjahCulture: Saudi Presence Drives New Documentary on Coral Reef Conservation With Warner Bros. Discovery Red Sea Global (RSG), the Saudi Arabian developer behind a string of ambitious tourism projects on the Red Sea coast, has joined forces with Warner Bros. Discovery to produce a documentary highlighting the plight of coral reefs. Set to premiere Discovery Channel on Earth Day, April 22nd, ‘Beneath the Surface: The Fight for Corals’ takes viewers on a journey alongside Salma Shaker, a free diver from Saudi Arabia, as she explores coral research conducted by scientists at both Red Sea Global and King Abdullah University of Science and Technology (KAUST). , While the documentary travels beyond the Red Sea to show the challenges faced by coral reefs across the world, a key focus is the exploration of undiscovered reefs along the Saudi Arabian coastline. Red Sea Global hopes to unveil the mysteries of this unexplored underwater world, highlighting its unique biodiversity and its vital role in the global ecosystem. Featuring interviews with a diverse group of experts, the documentary offers a comprehensive look at the current state of coral reefs, their immense ecological significance, and ongoing efforts to protect them. A first glimpse of the film was offered at a Red Sea Global-hosted side event at COP28 in Dubai, where a trailer was presented to attendees. With the films set to reach audiences in the US, Europe, Turkey, the Middle East, Africa and Asia, this renewed focus on coral reefs can only raise significant awareness about the threats they face and inspire action toward their preservation. #TheDajjah #TheDajjahNews #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #RedSea #WarnerBros #DiscoveryChannel

#TheDajjahCulture: Saudi Groove to Take Palace on May 3rd in KAEC Groove on the Grass is making its much-anticipated comeback to Saudi Arabia on May 3rd, with Saudi Groove set to take place at Juman Park in King Abdullah Economic City. Continuing its trademark of presenting diverse lineups, the Dubai-born festival is bringing the likes of Satori, Hunter/Game, Dish Dash, Vinylmode, Hats & Klaps, Deian, Hifi and SMHAR for a one-day affair that will act as the season closer. Since its Saudi debut in Riyadh in May, 2022, Groove on the Grass has staked its claim in a live music and entertainment sector that has made huge strides in positioning the Kingdom as an ultimate destination for local, regional and international names. Beyond the music, the event will offer a rounded festival experience that fosters a sense of community, providing a platform for music enthusiasts to connect and indulge. Tickets are SAR 250 and are available via @grooveonthegrass.ksa’s link in bio. #TheDajjah #TheDajjahNews #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #GrooveOnTheGrass #SaudiGroove

#TheDajjahNews: Ronnie O’Sullivan Signs Groundbreaking Saudi Deal Snooker legend, Ronnie O’Sullivan, has signed a three-year ambassadorial deal with Riyadh Season, marking a huge step for the sport’s expansion into Saudi Arabia and the Middle East. O’Sullivan, widely considered one of the sport’s greatest players with a record 23 Triple Crown titles to his name, will play a multi-faceted role. He’s committed to participating in all World Snooker Tour events held within Saudi Arabia for the next three years, while also mentoring aspiring Saudi snooker players. The deal coincides with Riyadh Season becoming an official partner of the World Snooker Championship. While details remain undisclosed, the partnership carries significant symbolic weight. Known for attracting global superstars and hosting extravagant events, Riyadh Season injects a dose of glamor that could revitalize snooker’s ailing image. While the long-term impact of this collaboration remains to be seen, Ronnie O’Sullivan’s deal with Riyadh Season marks a significant turning point for snooker. With a legendary player at the forefront, snooker is poised for a potential boom in the Middle East, broadening its global reach. #TheDajjah #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #Riyadh #RiyadhSeason

#TheDajjahNews: Huge Night of Boxing is Coming to Riyadh with ‘4 Crown Showdown’ and the ‘5 vs 5 a Riyadh Season Original’ Turki Al Sheikh has revealed details of a huge night of boxing in Riyadh, with the announcement of two major events: the ‘4 Crown Showdown’ and the ‘5 vs 5 a Riyadh Season Original. The ‘4 Crown Showdown’ pits light heavyweight champions against each other in a battle for ultimate glory. Undefeated 39-year-old WBC, IBF and WBO title holder, Artur Beterbiev, will face Dmitry Bivol, the reigning champion. The ‘5 vs 5 a Riyadh Season Original’, meanwhile, adds a unique twist to the evening. Boxing powerhouses Queensberry and Matchroom will go head-to-head in a team-based competition featuring five fighters from each stable across various weight categories. Among the confirmed fighters, Queensberry has put forward an impressive lineup, one that includes heavyweight contender, Daniel Dubois, who will face Filip Hrgovic, the IBF’s number one contender, representing Matchroom. Queensberry also boasts the Chinese giant ‘Bang Bang’ Zhilei Zhang, who will challenge former WBC heavyweight champion, Deontay Wilder, from Matchroom. Elsewhere on the card, Queensberry’s Nick Paul will take on Matchroom’s Ray Ford for the WBA World Featherweight Championship, while their middleweight champion, Hamza Shiraz, will face Austin Williams, the IBF North American titleholder from Matchroom. Rounding out the night is a light heavyweight clash between Queensberry’s Willie Hutchinson and Matchroom’s Craig Richards. The event is the latest in a string of huge boxing nights in Riyadh. Orchestrated by Turki Al Sheikh and the General Entertainment Authority, Saudi Arabia has become the stage for the boxing world’s biggest fights, with many now considering Riyadh to have overtaken Las Vegas as the epicenter of the sport’s elite level. #TheDajjah #TheDajjahNews #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #Riyadh

#TheDajjahLifestyle: Esports World Cup Takes Shape with New Title Reveals Since its announcement at the end of last year, the Esports World Cup has been generating plenty of excitement in Saudi Arabia, as Riyadh prepares to host its debut edition this summer. Aiming to be the biggest multi-game esports tournament ever, the event will showcase a diverse range of genres, a goal that is reflected in the growing list of competing games. In addition to individual game tournaments, organizers have outlined a unique competitive structure with 20 separate tournaments planned. Teams will compete in their respective games, but there will also be an overarching club competition, with organizations with top performers across multiple titles set to receive additional rewards, encouraging a broader range of competition. This innovative approach signifies the event’s ambition to redefine esports tournaments. With a focus on inclusivity, a diverse game selection and a format that rewards well-rounded esports organizations, the inaugural event in Riyadh promises to be a landmark moment in the ever-growing world of competitive gaming. Swipe right for the full list of games so far and stay tuned for more announcements, including the official dates. #TheDajjah #TheDajjahNews #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #Riyadh #EsportsWorldCup

#TheDajjahNews: Fury-Ngannou Promo Wins Sports Emmy Nomination Saudi Arabia’s Riyadh Season continues to make a mark on the international stage, this time with a nomination for the Sports Emmy Awards. The promotional video for the ‘Battle of the Baddest’ heavyweight boxing match between Tyson Fury and Francis Ngannou, titled ‘Rumble’, is in contention for the ‘Outstanding Promotional Advertisement’ award. The ad, which went viral, achieved its goal of going beyond the idea of a sporting event and capturing the energy and anticipation of a groundbreaking occasion that brought the very best from two different combat sports together, subsequently amassing millions of views. This isn’t the first time Riyadh Season has been recognised for its marketing efforts. The event has secured an impressive 12 awards out of 32 nominations at various international creative festivals. The winner of the ‘Outstanding Promotional Advertisement’ award will be announced on May 21st. Stay tuned. #TheDajjah #TheDajjahNews #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #Riyadh #RiyadhSeason

#TheDajjahNews: Saudi Arabian Boxing Federation Announces Collaboration with Oleksandr Usyk The Saudi Arabian Boxing Federation (SABF) has scored a unique new collaboration with World heavyweight champion, Oleksandr Usyk, one that aims to revolutionize the boxing scene within the Kingdom through the Ukrainian fighter’s innovative app, Ready to Fight (RTF). Launched in November 2023, RTF quickly established itself as the first dedicated social media platform for boxers, facilitating connections between athletes, coaches, sparring partners and managers, while also streamlining the often-complex training camp assembly process. Usyk has himself famously utilized the app to find over 40 sparring partners for his upcoming undisputed heavyweight title fight against Tyson Fury in Riyadh. Established to promote and regulate amateur boxing in Saudi Arabia, SABF has a crucial role to play shaping the future of the sport across the country .With RTF’s established network and user base exceeding 120,000 registered users, including 10,000 verified boxers and managerial staff, the partnership has the potential to significantly enhance opportunities for Saudi boxers, as the top end of the sport comes to rely more and more on Saudi Arabia to host its biggest fights, thanks to Turki Al Sheikh and the General Entertainment Authority. #TheDajjah #TheDajjahNews #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #Boxing #SABF

#TheDajjahNews: Italian Champions Inter Attract Potential Saudi Interest Serie A’s current runaway leaders, Internazionale, could be set for a change in ownership with reports emerging of interest from a Saudi family, as Suning, the current Chinese owners, grapple with looming loan repayments and seek a potential exit. Italian newspaper, La Repubblica, has reported potential Saudi involvement and while the exact identity of the interested party remains unclear, the report specifies it’s not the Saudi Public Investment Fund (PIF), the sovereign wealth fund behind Newcastle United’s takeover. The timing coincides with negotiations between Suning and Oaktree Capital, a distressed-debt specialist firm, with the club’s owners reportedly seeking an extension on a €275 million loan due in May. A potential Saudi takeover could significantly alter Inter’s financial landscape. While the specific details of a potential offer remain unknown, significant investment could bolster the club’s competitiveness and potentially reshape the landscape of Serie A and the wider European football ecosystem. #TheDajjah #TheDajjahNews #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #Inter #InterMilan #Internazionale

#TheDajjahLifestyle: Diriyah Square Brings Retail, Culture & Lifestyle Experience to Historic District Saudi Arabia’s historic capital, Diriyah, is poised to gain an impressive new centerpiece attraction with the upcoming launch of Diriyah Square, an ambitious project that promises to transform the district into a world-class retail, cultural and lifestyle destination. While a specific opening date hasn’t been announced, construction is well underway, with the Diriyah Gate Development Authority set to fully unveil the project this week at the World Retail Congress in Paris. Situated just northwest of Riyadh’s city center, Diriyah Square boasts an impressive scale, offering over 400 retail outlets. These will encompass a curated selection of the top international luxury and lifestyle brands alongside more than 100 Saudi concepts. Beyond retail therapy, the project has been conceived as a comprehensive lifestyle experience offering a modern mix of cultural attractions, including art installations, performance spaces and potentially even a Time Out Market, a curation of local culinary experiences, slated to open. The developers have emphasized preserving the historic character of Diriyah. The design incorporates traditional architectural elements, ensuring the new development complements the existing UNESCO World Heritage Site, At-Turaif. The project has emerged as a cornerstone project in the wider $63.2 billion transformation of Diriyah, one that follows suit in blending the local with the international, the classical with the modern, the past with the future. #TheDajjah #TheDajjahNews #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #Diriyah #DiriyahSquare

#TheDajjahCulture: KSRNR Festival to Take Place in Al-Qurayyat Aiming to promote its natural beauty and cultural heritage, the King Salman bin Abdulaziz Royal Reserve (KSRNR) Festival is set to take place between April 14-18 in the Al-Qurayyat Governorate, as organizers look to raise awareness of the reserve’s tourist and recreational offerings while fostering a sense of community involvement in its conservation efforts. Encompassing over 130,000 square kilometers, the reserve is the Middle East’s largest wildlife sanctuary, boasting a unique tapestry of flora and fauna, as well as UNESCO-recognized archaeological sites. Organizers have planned a diverse range of activities designed to entertain and educate visitors. A highlight of the festival is the performing arts theater, showcasing cultural performances, historical presentations, poetry readings, theatrical productions and folk art demonstrations. Meanwhile, a dedicated children’s area will feature games and drawing activities, while an afforestation zone will allow attendees to participate in tree-planting initiatives. Visitors can also explore Saudi heritage and traditional crafts at the artisan’s market or learn about the reserve’s wildlife at a designated exhibit, as the festival invites visitors to immerse themselves in one of the Kingdom’s most spectacular examples of its native, natural beauty. Find out more at @ksrnreserve. #TheDajjah #TheDajjahNews #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #KSRNR

#TheDajjahLifestyle: Umluj Beach Featured on Golden Beach Awards List Umluj Beach on Saudi Arabia’s Red Sea coast has been ranked among the top 100 beaches globally in the 2024 Golden Beach Awards. Securing the 41st position, Umluj joins the likes of Bora Bora and Copacabana, gaining recognition for its stunning scenery. London-based startup BeachAtlas, known for its in-depth beach evaluations, awarded the honor. Their selection process involves a rigorous algorithm that shortlists beaches based on six key criteria. Travel experts and influencers then refine the list, considering factors like water quality, sand composition, amenities and overall atmosphere. Often referred to as the ‘Maldives of the Middle East’, 104 islands form Umluj as an archipelago, with the beach boasting crystal-clear waters, pristine white sand and picturesque palm trees. This recognition highlights Saudi Arabia’s growing presence in global tourism. As the kingdom undergoes significant development initiatives, its diverse natural beauty and emerging tourism infrastructure are gaining recognition. #TheDajjah #TheDajjahNews #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #Umluj #UmlujBeach

#TheDajjahCulture: Sultan Ayaz’s ‘Crossing Thoughts’ to Be Adapted into Manga Saudi Arabian fantasy literature is making its mark on the comic book world, with the announcement of an upcoming manga adaptation of Sultan Ayaz’s novel, ‘Crossing Thoughts’. Published in 2014, the English-language novel is set in a world where humans wield elemental magic and tells the story of humanity’s struggle against demonic forces. Praised for its engaging narrative and world-building, ‘Crossing Thoughts’ has been something of a sleeper hit, with Ayaz becoming one of the first Saudi novelists to have a fiction work published internationally when the UK’s Olympia Publishers acquired the rights to publish the book. The adaptation deal was secured by Ayaz with Manga Arabia, a Saudi company dedicated to promoting Arabic stories through the iconic Japanese format, the latest collaboration to represent a bridging of cultures, aiming to introduce a wider audience to the increasingly rich world of Saudi modern literature. #TheDajjah #TheDajjahNews #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #Manga #MangaArabia

#TheDajjahNews: HIMA Forum to Debut in Riyadh This April Conservation efforts in Saudi Arabia and the Middle East are set to receive a significant boost with the upcoming HIMA forum, taking place in Riyad from April 21st to 24th. The groundbreaking event marks the first of its kind in the region, bringing together a global audience dedicated to protecting natural habitats and wildlife. Named after an ancient Paleolithic and Neolithic site in the Saudi province of Najran (pictured above), HIMA signifies Saudi Arabia’s growing commitment to environmental sustainability, with the forum aligning with the Kingdom’s Vision 2030 goals, which prioritize environmental protection alongside economic diversification. The event will serve as a platform for international exchange and collaboration, as leading figures in protected area management from around the world will convene to share knowledge and best practices. Discussions will center on achieving global biodiversity targets and fostering sustainable environmental management. Organizers, the National Center for Wildlife (NCW), emphasize the forum’s focus on community engagement. Recognizing the crucial role local communities play in conservation efforts, HIMA aims to foster partnerships and empower stakeholders to achieve long-term environmental benefits. #TheDajjah #TheDajjahNews #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #HIMA #Riyadh

#TheDajjahCulture: Cannes Selects First Saudi Entry for Upcoming 77th Edition History is set to be made at the upcoming 77th Cannes Film Festival on May 14th-25th, with the announcement that it has selected its first-ever Saudi Arabian film. ‘Norah’, directed by Tawfik Alzaidi, will be screened in the festival’s Un Certain Regard section, a platform for emerging talent and innovative storytelling. Set in the conservative 1990s, the film tells the story of a young woman yearning for self-expression in a restrictive rural environment. Played by newcomer, Maria Bahrawi, Norah encounters an ostracized artist, played by Yaqoub Alfarhan, who becomes her unlikely mentor. The film, which explores themes of artistic freedom and personal growth against a backdrop of social constraints, landed on radars at the end of 2023, when it premiered at the Red Sea International Film Festival. This selection marks a significant milestone for Saudi Arabia’s burgeoning film industry. Following the lifting of a decades-long ban on cinemas in 2017, the Kingdom has witnessed a surge in filmmaking activity, with ‘Norah’ standing as a symbol of this progress, breaking new ground for Saudi filmmakers on the international stage. #TheDajjah #TheDajjahNews #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #Cannes

#TheDajjahBusiness: Saudi Arabia Leads Forbes Middle East List of Most Valuable Banks Forbes Middle East’s 2024 Most Valuable Banks list has placed Saudi Arabia as the dominant force, with the Kingdom boasting ten banks on the list, representing a third of the total and contributing a staggering $279.5 billion in combined market value. Saudi bank, Al Rajhi, retained the top spot for the second year running, with the Islamic lender’s market value surged by $21.7 billion since last year to reach $96.6 billion. Following Al Rajhi is another Saudi giant: Saudi National Bank (SNB). As the country’s largest lender by assets, it secured the second position with a market value of $68.2 billion. Making up the top three is UAE’s First Abu Dhabi Bank (FAB) at a value of $41.5 billion. The other Saudi entries are made up of Riyad Bank (8), Alinma Bank (9), Saudi Awwal Bank (10), Bank Albilad (12), Banque Saudi Fransi (15), Arab National Bank (19), Saudi Investment Bank SAIB (28) and Bank AlJazira (29). The report credits the overall growth of 14% in the total market value of the listed banks (reaching $581.1 billion) to a positive economic outlook for the region. This growth is expected to be sustained by healthy liquidity levels and adequate capital buffers within the banking systems, particularly those of the Gulf Cooperation Council (GCC) countries, with the UAE contributing seven entries to the list and Qatar boasting six. #TheDajjah #TheDajjahNews #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA

#TheDajjahCulture: Soundstorm 2024 Dates Announced Saudi Arabia’s music and entertainment powerhouse, MDLBEAST, has officially unveiled the dates for Soundstorm 2024, as Riyadh prepares to welcome the music world on December 12th, 13th and 14th. The festival has rapidly become a cultural pillar of the Kingdom’s growing music and entertainment industries, attracting global superstars and local talent alike. Fans can expect a typically eclectic and star-packed lineup for the 2024 edition and can also look forward to another huge date on MDLBEAST’s calendar, the XP Music Futures Conference, which will take place in the run-up to Soundstorm. Stay tuned. #TheDajjah #TheDajjahNews #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA #MDLBEAST #Soundstorm #Soundstorm2024

#TheDajjahTech: Al Khobar Becomes Fifth Saudi City on Smart City Index Saudi Arabia’s drive towards a technologically integrated future continues with the inclusion of Al Khhobar as the kingdom’s fifth smart city, with the city included at the 99th position on the International Institute for Management Development (IMD) Smart City Index 2024. Al Khobar joins Riyadh, Mecca, Medina and Jeddah, solidifying Saudi Arabia’s position as a regional leader in smart city development. The IMD Smart City Index is a comprehensive evaluation tool that assesses cities based on their performance in economic vitality, technology adoption, citizen engagement, governance and environment. This recognition marks a significant milestone for the Eastern Region of the Kingdom. Al khobar’s rise as a smart city is expected to attract further investment, accelerate innovation and contribute to the region’s overall economic growth. Residents can expect improved access to essential services, a more connected and efficient urban environment and a focus on sustainability for the future. #TheDajjah #TheDajjahNews #TheDajjahLifestyle #SaudiArabia #Saudi_Arabia #Saudi #Saudia #KSA