A complete guide to improve return on ad spend by Neil Patel. https://tinyurl.com/bdh0lub9 #philiasolutions #adspend #advertising #digitalmarketing #marketing #television #radio #print #advertaudit #sampling #advertdata #mediatrak #pplus #commercialbanking #media #canada #canadianadvertising #advertisingincanada #marketingmix #digitalmedia #digital #canadaadspend #advertisement
The holidays have always been a time for friends and family to come together, often in larger numbers than usual. But travel constraints and local health rules will force smaller gatherings in many parts of the world, and that will result in different festive spending patterns compared with years past. As the holidays loom, Nielsen predicts that Canadian consumers will fall into one of five groups that span the spectrum of existing financial and physical restrictions. What changes in holiday spending do you anticipate in our "new normal"? ⠀ ⠀ #Holidays #HolidayShopping #RetailTherapy #Retail #Thanksgiving #Advertising #Marketing #Nielsen #DigitalMarketing #PayPerCall #Programmatic #SocialMediaMarketing #CanadianAdvertising #CanadaAdSpend #CTAMedia
We’re here to tell you how you should control your lead spend in a crisis.⠀ ⠀ We're giving you access to this mastermind that includes two fantastic experts who work with the top teams in our network for social media content, ads and pay-per-click. ⠀ ⠀ We know that teams lead spend is a huge consideration for any real estate team, big or small. ⠀ ⠀ Watch the Mastermind recording using the link in our bio. ⠀ .⠀ #adspend #advertising #digitalmarketing #mediatrak #advertdata #sampling #advertaudit #commercialbank #print #television #banking #commercialbanking #mediawatchdog #radio #pplus #media #marketing #nigerianbanks #nigeriabanks #canada #marketingmix #ctamedia #canadianadvertising #advertisingincanada #canadaadspend #digitalmedia #google #digital #programmaticadvertising
CPI, CPL, CPC – what does it all mean? Read up on how to tie your marketing campaigns to performance in this enlightening article: https://www.demandjump.com/blog/performance-marketing-101
Mobile programmatic display spending reached CA$2.60 billion ($2.01 billion) in 2019, up 28.9% over 2018.
Performance Marketing is a combination of paid advertising and brand marketing put together, but only paid out once the completed desired action takes place. In this model, the most valuable KPIs are credited and paid out based on defined performance metrics. ⠀ ⠀ As a strategy, performance marketing results in merchants getting additional brand and product exposure at no additional cost, with the added benefit of generally higher consumer engagements, higher conversion rates, higher average order sizes (basket values) and third-party endorsements, – all leading to sales, brand loyalty and increased buyer retention.⠀ ⠀ Full article: https://www.bigcommerce.com/blog/performance-marketing/
Programmatic direct exceeds both open and private marketplace RTB spend combined. #digital #media #openmarketplace #privatemarketplace #marketplace #RTB #RTBspend #traditionalmedia #digitalmedia #programmatic #programmaticadvertising #programmaticdirect #display #displayadvertising #social #internetmarketing #agency #adagency #digitalmarketing #marketing #emarketer #advertising #canada #canadianadvertising #advertisingincanada #canadaadspend #adspend #budgets #marketingmix #ctamedia
Programmatic advertising is on the rise, and for good reason. There are really two main drivers for the growth of programmatic in recent years:⠀ ⠀ 1. Ad buying efficiency: programmatic uses software and technology to automate the ad buying and selling process with the speed and scale that humans can’t achieve manually.⠀ 2. Ad targeting relevancy: programmatic offers advertisers the ability to incorporate large amounts of data, sometimes from multiple sources, to serve users with ads that are more likely to be relevant based on psychographic, demographic, behavioral and intent signals.⠀ ⠀ Read on: https://martechtoday.com/martech-landscape-what-is-programmatic-ad-buying-157453⠀ ⠀ #programmatic #programmaticadvertising #display #displayadvertising #mobiledisplay #digital #media #traditionalmedia #digitalmedia #social #internetmarketing #adagency #digitalmarketing #marketing #advertising #canada #canadianadvertising #advertisingincanada #canadaadspend #adspend #marketingmix #ctamedia
Black Friday and Cyber Monday are huge days for retailers, resulting in a surplus of email marketing. As advertisers gear up for Black Friday and Cyber Monday, let's learn from these 6 great examples of email marketing that have helped Dollar Shave Club, eBay and DSW stand out: https://www.clickz.com/cyber-monday-email-marketing/220748/ ⠀ ⠀ #retail #retailtherapy #blackfriday #cybermonday #deals #promotions #offers #discounts #holidayshopping #holidays #holiday #thanksgiving #advertising #marketing #Q4 #programmatic #programmaticadvertising #marketing #advertising #canada #canadianadvertising #advertisingincanada #canadaadspend #adspend #marketingmix #ctamedia
"Performance marketer(s) today requires a litigator’s tenacity and the right data to interrogate, a scientist’s mind to discern nuance and meaningful insights, a profound understanding and empathy for people’s chosen journeys, and full knowledge of the technology and systems to achieve it." – AdAge⠀ ⠀ Full article: https://buff.ly/2KCByVd⠀ ⠀ #performancemarketing #directresponse #technology #internet #firstpartydata #futureofmarketing #digital #media #traditionalmedia #digitalmedia #programmatic #programmaticadvertising #display #displayadvertising #social #internetmarketing #adagency #digitalmarketing #marketing #advertising #canada #canadianadvertising #advertisingincanada #canadaadspend #adspend #marketingmix #ctamedia
According to David Brown, “consumption is a source of identity: you are what you buy and you are what you can show you buy”. Check out this thought provoking article on what we really know about the Canadian consumer: https://the-message.ca/2019/02/08/do-we-really-know-the-canadian-consumer/ ⠀ ⠀ #identity #canadianconsumers #consumptionhabits #consumption #consumers #canada #canadianadvertising #advertisingincanada #canadaadspend #adspend #marketingmix #traditionalmedia #digitalmedia #digitalmarketing #marketing #advertising #ctamedia
Retail advertisers in the US will spend $13.12 billion on search in 2019, a 22.5% increase from last year. In 2020, they will spend $15.65 billion on search. ⠀ ⠀ Read on: https://www.emarketer.com/content/search-is-retail-s-fastest-growing-ad-format ⠀ ⠀ #search #searchmarketing #paidsearch #ppc #payperclick #googleads #google #amazon #retail #ecommerce #digital #media #digitalmedia #internetmarketing #adagency #marketing #advertising #canada #canadianadvertising #advertisingincanada #canadaadspend #adspend #marketingmix #ctamedia
"Brand-owned first-party data is the fuel for most modern marketing and advertising, but an increasingly complex ecosystem of marketing technology fractures and siloes it. Finding a scalable, efficient way of using first-party data, to build intelligent journeys that drive conversions and profit… that's the biggest challenge and most critical opportunity." – from iCrossing's Sam Vining on the topic of performance marketing.⠀ ⠀ Full story: https://buff.ly/33LUt66⠀ ⠀ #performancemarketing #directresponse #technology #internet #firstpartydata #futureofmarketing #digital #media #traditionalmedia #digitalmedia #programmatic #programmaticadvertising #display #displayadvertising #social #internetmarketing #adagency #digitalmarketing #marketing #advertising #canada #canadianadvertising #advertisingincanada #canadaadspend #adspend #marketingmix #ctamedia
Google is hands down the most used search engine, making it prime real estate for advertisers. Here are the top 25 keywords with the highest costs per click (CPC’s) for Google Ads in Canada: https://www.wordstream.com/blog/ws/2017/07/10/highest-cpc-keywords-canada ⠀ ⠀ #search #searchmarketing #paidsearch #ppc #payperclick #CPM #CPC #CTR #googleads #google #digital #media #digitalmedia #internetmarketing #adagency #marketing #advertising #canada #canadianadvertising #advertisingincanada #canadaadspend #adspend #marketingmix #ctamedia
Why do brands continue to invest in video ads? Can video ads drive more than brand awareness? Here's what the data has to say: https://blog.hubspot.com/news-trends/more-budget-for-video-ads ⠀ ⠀ #video #videoadvertising #videomarketing #youtubeads #youtubemarketing #preroll #invideoads #branding #awareness #brandawareness #programmatic #programmaticadvertising #display #displayadvertising #mobiledisplay #digital #media #traditionalmedia #digitalmedia #adagency #digitalmarketing #marketing #advertising #canada #canadianadvertising #advertisingincanada #canadaadspend #adspend #marketingmix #ctamedia
How does personalization and branding impact the bottom line? Read SPC's new approach to reach Generation Z: http://strategyonline.ca/2019/08/06/spc-takes-a-new-approach-to-reach-gen-z/ ⠀ ⠀ #personalization #branding #growth #casestudy #genz #generationz #millennials #boomers #demographics #audiencetargeting #futureofmarketing #digital #media #traditionalmedia #digitalmedia #programmatic #programmaticadvertising #display #displayadvertising #adagency #digitalmarketing #marketing #advertising #canada #canadianadvertising #advertisingincanada #canadaadspend #adspend #marketingmix #ctamedia
Programmatic advertising works best when the final creative that encourages a purchase receives an “assist” throughout the customer journey, according to recent research conducted by Google Canada. It’s about leveraging technology to scale and orchestrate sequential messaging across devices, while understanding that creativity plays a bigger role in making “assists” in programmatic work than many might believe.⠀ ⠀ Read the post: http://marketingmag.ca/tech/google-canada-programmatic-success-is-all-in-the-assist-186481/⠀ ⠀ #programmatic #programmaticadvertising #display #displayadvertising #mobiledisplay #digital #media #traditionalmedia #digitalmedia #social #internetmarketing #adagency #digitalmarketing #marketing #advertising #canada #canadianadvertising #advertisingincanada #canadaadspend #adspend #marketingmix #ctamedia
The majority of Canadians continue to have a positive impression of advertising and believe it is helpful to them as consumers, according to new research by Ad Standards. The organization’s “Consumer Perspectives on Advertising” survey was conducted by Gandalf Group and includes responses from 1,581 Canadians.⠀ ⠀ Read on: http://strategyonline.ca/2018/05/02/majority-of-canadians-have-a-positive-attitude-towards-ads/ ⠀ ⠀ #trust #canada #canadianadvertising #advertisingincanada #canadaadspend #adspend #marketingmix #traditionalmedia #digitalmedia #digitalmarketing #marketing #advertising #ctamedia
Learn the ins and outs of programmatic, and discover how it's changing the face of display advertising: https://marketingland.com/get-programmatic-primer-programmatic-advertising-94502 ⠀ ⠀ #programmatic #programmaticadvertising #display #displayadvertising #mobiledisplay #digital #media #traditionalmedia #digitalmedia #social #internetmarketing #adagency #digitalmarketing #marketing #advertising #canada #canadianadvertising #advertisingincanada #canadaadspend #adspend #marketingmix #ctamedia
Interesting read from HBR on if search ads really work or not. What do you think? ⠀ ⠀ Full story: https://hbr.org/2017/03/do-search-ads-really-work ⠀ ⠀ #search #searchmarketing #paidsearch #ppc #payperclick #googleads #google #digital #media #digitalmedia #internetmarketing #adagency #marketing #advertising #canada #canadianadvertising #advertisingincanada #canadaadspend #adspend #marketingmix #ctamedia
In 2018, Canadian consumers made fewer trips to the grocery store (-2%) on average but spent more overall (+3%). In fact, average fast-moving consumer goods (FMCG) expenditures reached $8,650. While that is good news for retailers and manufacturers, not all provinces are created equal. Read on to better understand the buying power of Canadian consumers: https://www.nielsen.com/ca/en/insights/news/2019/the-buying-power-of-canadian-consumers.html ⠀ ⠀ #canadianconsumers #consumptionhabits #consumption #consumers #canada #canadianadvertising #advertisingincanada #canadaadspend #adspend #marketingmix #traditionalmedia #digitalmedia #digitalmarketing #marketing #advertising #ctamedia
Canada is home to over 7 million millenials. On the younger extreme are students entering post-secondary education, whose tastes and preferences are very different than older millennials, who might be homeowners and parents of young children. ⠀ ⠀ Learn how to personalize your marketing to Canada's largest age group since the Boomers: https://www.emarketer.com/content/in-canada-millennials-aren-t-all-the-same-so-don-t-market-as-if-they-were ⠀ ⠀ #genz #generationz #millenials #boomers #demographics #audiencetargeting #futureofmarketing #digital #media #traditionalmedia #digitalmedia #programmatic #programmaticadvertising #display #displayadvertising #social #internetmarketing #adagency #digitalmarketing #marketing #advertising #canada #canadianadvertising #advertisingincanada #canadaadspend #adspend #marketingmix #ctamedia
Gen Z has grown to represent 25% of the Canadian population and $50 billion in buying power. It’s a powerful consumer segment. It’s also one with distinct behavioural, attitudinal and shopping patterns. Read up on this ever-increasing demographic: https://the-message.ca/2019/05/27/a-portrait-of-canadas-gen-z/ ⠀ ⠀ #genz #generationz #millenials #boomers #demographics #audiencetargeting #futureofmarketing #digital #media #traditionalmedia #digitalmedia #programmatic #programmaticadvertising #display #displayadvertising #social #internetmarketing #adagency #digitalmarketing #marketing #advertising #canada #canadianadvertising #advertisingincanada #canadaadspend #adspend #marketingmix #ctamedia
"While internet cookies certainly still have a place in the ecosystem, technical innovations have created new identifiers that surpass their limitations," writes LiveRamp CEO Scott Howe.⠀ ⠀ Full post: https://www.clickz.com/internet-cookies-past-present-and-future/254554/⠀ ⠀ #internetcookies #ipcapture #internet #technology #futureofmarketing #digital #media #traditionalmedia #digitalmedia #programmatic #programmaticadvertising #display #displayadvertising #social #internetmarketing #adagency #digitalmarketing #marketing #advertising #canada #canadianadvertising #advertisingincanada #canadaadspend #adspend #marketingmix #ctamedia
More communication is a good thing, as long as brands offer seamless transitions between devices. According to the New Jersey Institute of Technology, this is important to 9 in 10 customers. Here's how to get multichannel marketing right, according to Adobe Campaign's Director of Product Marketing, Kristen Naragon: https://hbr.org/2019/05/getting-multichannel-marketing-right ⠀ ⠀ #multichannel #multichannelmarketing #omnichannel #crosschannel #omnichannelmarketing #multitouch #digital #media #traditionalmedia #digitalmedia #programmatic #programmaticadvertising #display #displayadvertising #social #internetmarketing #adagency #digitalmarketing #marketing #advertising #canada #canadianadvertising #advertisingincanada #canadaadspend #adspend #marketingmix #ctamedia
A recent study from Ebiquity and Gain Theory shows that TV is the “safest” (lowest risk) advertising investment, with the highest likelihood of profit return. Do you agree? Tell us your feedback in the comments.⠀ ⠀ Full article: https://acaweb.ca/en/tv-advertising-the-path-to-profitability/ ⠀ ⠀ #tv #tvadvertising #traditionaladvertising #traditionalmedia #radio #print #outdoor #marketing #advertising #canada #canadianadvertising #advertisingincanada #canadaadspend #adspend #marketingmix #ctamedia
Based on a survey of 6,900 Canadians, Amazon was named the most-trusted brand (or tied as one of the most-trusted companies) in 18 of the 24 product categories ranked by BrankSpark this year. ⠀ ⠀ Full story: http://strategyonline.ca/2019/08/15/amazon-dominates-survey-of-most-trusted-ecommerce-brands/ ⠀ ⠀ #amazon #retail #trustbasedmarketing #trust #ecommerce #digital #media #digitalmedia #internetmarketing #adagency #digitalmarketing #marketing #advertising #canada #canadianadvertising #advertisingincanada #canadaadspend #adspend #marketingmix #ctamedia
Programmatic advertising spend in Canada is expected to reach C$3.40B, up from C$1.41B in 2016. ⠀ ⠀ #digital #media #traditionalmedia #digitalmedia #programmatic #programmaticadvertising #display #displayadvertising #social #internetmarketing #agency #adagency #digitalmarketing #marketing #emarketer #advertising #canada #canadianadvertising #advertisingincanada #canadaadspend #adspend #budgets #marketingmix #ctamedia
Performance marketing is as it sounds – marketing based on performance. But how does it work in practice? Check out this ultimate guide by BigCommerce for a primer: https://www.bigcommerce.com/blog/performance-marketing/ ⠀ ⠀ #performancemarketing #directresponse #digital #media #traditionalmedia #digitalmedia #programmatic #programmaticadvertising #display #displayadvertising #social #internetmarketing #adagency #digitalmarketing #marketing #advertising #canada #canadianadvertising #advertisingincanada #canadaadspend #adspend #marketingmix #ctamedia
According to a recent study, Canadians view ads more positively than Americans. In the organization’s annual survey, 77% of Canadian respondents reported that they view advertising favourably, and that rate has been on the rise for five years. ⠀ ⠀ Full article: http://mediaincanada.com/2019/04/09/traditional-ads-viewed-more-favourably-study/ ⠀ ⠀ #digital #media #traditionalmedia #digitalmedia #programmatic #programmaticadvertising #display #displayadvertising #social #internetmarketing #entrepreneurs #adagency #digitalmarketing #marketing #emarketer #advertising #canada #canadianadvertising #advertisingincanada #canadaadspend #adspend #marketingmix #ctamedia