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When will my SEO start working?⁠ ⁠ Do you ever wonder when all your hard work and effort will start paying off with your website?⁠ ⁠ It's gorgeous! Your clients love it!⁠ ⁠ You hired me to write amazing, melt-in-your-mouth web copy that easily turns browsers into buyers and your biggest fans.⁠ ⁠ Your SEO consultant has optimised everything possible.⁠ ⁠ Your launch went spectacularly well.⁠ ⁠ But, crickets! Your keywords aren't ranking, and you're not on page one of Google.⁠ ⁠ Why?⁠ ⁠ It's a great question.⁠ ⁠ The answer is ... It depends!⁠ ⁠ I know that's not the answer you wanted to hear. But sorry - it's the frustrating truth.⁠ ⁠ Many SEO experts will tell you it can take at least 4-6 months before seeing ANY results. Others say up to 12 months or more. But the one thing they all agree on is that no one can guarantee when you'll see results. If you do the work and have an SEO strategy, you WILL see results over time.⁠ ⁠ All that aside, it's more simple than you may think ... If you do one thing consistently.⁠ ⁠ Create content.⁠ ⁠ Write blog articles, update your product descriptions, change your meta descriptions, refresh your website copy, and create regular social content.⁠ ⁠ Content is what drives everything. If it's regular, engaging, and full of purpose, Google will find you. Then, when Google realises people love what you do, it will too.⁠ ⁠ All the SEO work is your hard-working engine room, but your content is the fairy dust that brings it all to life! After all, if there's no magical content, Google won't like your website no matter what you do.⁠ ⁠ Ready for your sprinkling of fairy dust? Fabulous! Book your appointment with me today. My magic wand is ready 🧚‍♀️ ✨⁠ ⁠ ⭐ Comment ‘Chat’ Below and lets get started! ⭐

5/17/2024, 11:00:23 PM

THE DEAL When it comes to character, this home reveals authenticity in every detail. A celebration of colour, hospitality, and design, it’s an unwavering reminder to embrace individuality and harness the joy of living life at its most vibrant. SEALS THE DEAL This unique opportunity to experience the timeless allure of mid-century-inspired design is matched by its prime location. 🏡 42 Shasta Avenue, Brighton East @copythatwriters @whitefoxrealestate @lana.samuels

5/10/2024, 9:38:35 AM

“Exploring the impenetrable brilliance of concrete, marble and light, this breathtaking masterpiece by the esteemed architecture and interior design firm Pleysier Perkins, reflects and celebrates the beauty of Blairgowrie’s landscape, offering family lifestyle excellence a stone’s throw from Bridgewater Bay. At first glance, the exterior exudes minimalist refinement, commanding attention without overwhelming the senses, yet its seamless integration of materials sets this home apart. Curated to evoke a sense of tranquillity and harmony, inside, the robustness of concrete masonry forms the foundation, as Serpeggiante marble, with distinctive veining, paired with ash-tone oak timber, lends warmth and texture to the space.“ 🏡 3 Egerton Street, Blairgowrie @copythatwriters @buxtonmp @clayton.buxtonmp @alex.buxtonmp @hayleighbeach_

5/10/2024, 8:30:11 AM

𝐈𝐬 𝐲𝐨𝐮𝐫 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐆𝐞𝐭𝐭𝐢𝐧𝐠 𝐈𝐠𝐧𝐨𝐫𝐞𝐝?📝 You write content after content, but it feels like no one is reading it. We also suffer from this. It's frustrating when your hard work just seems to vanish into the air. Feel Like Your Efforts Are Wasted? It’s disheartening to see your content get low engagement. Not only is it discouraging, but it's also bad for business. Here’s How You Can Change That! Here are proven tips to make your content/copy better.✨ 𝐇𝐨𝐰 𝐭𝐨 𝐰𝐫𝐢𝐭𝐞 𝐜𝐨𝐩𝐲/𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐭𝐡𝐚𝐭 𝐠𝐫𝐚𝐛𝐬 𝐚𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐤𝐞𝐞𝐩𝐬 𝐫𝐞𝐚𝐝𝐞𝐫𝐬 𝐞𝐧𝐠𝐚𝐠𝐞𝐝. 3 Tips that keep readers engaged: 𝗚𝗿𝗮𝗯 𝗔𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻: Start the first 3 lines that catch the eye. Make your first lines so interesting they can't help but read more. 𝗦𝘁𝗮𝘆 𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝘁: Write about what matters to your readers. The more your content connects with their interests and needs, the more they'll want to engage. 𝗠𝗮𝗸𝗲 𝗶𝘁 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹: Focus on problems that your readers face. When your content speaks directly to their experiences, they're more likely to respond. Stop feeling invisible and start standing out from others. Do it in your way.🎯 𝐈𝐟 𝐲𝐨𝐮 𝐰𝐚𝐧𝐭 𝐚 𝐫𝐞𝐯𝐢𝐞𝐰 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐜𝐨𝐩𝐲/𝐜𝐨𝐧𝐭𝐞𝐧𝐭? 𝐂𝐨𝐦𝐦𝐞𝐧𝐭 “𝐑𝐞𝐯𝐢𝐞𝐰” 𝐚𝐧𝐝 𝐰𝐞'𝐥𝐥 𝐃𝐌 𝐲𝐨𝐮 𝐭𝐨 𝐝𝐢𝐬𝐜𝐮𝐬𝐬 𝐡𝐨𝐰 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐢𝐦𝐩𝐫𝐨𝐯𝐞 𝐦𝐨𝐫𝐞. 𝗦𝗮𝘃𝗲 𝗶𝘁 𝗳𝗼𝗿 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿𝗶𝗻𝗴 𝘁𝗵𝗲𝘀𝗲 𝘁𝗶𝗽𝘀. #freelancecopywriter #copywriterslife #contentwritertips #contentcreator #contentwriter #copywritingbusiness #websitecopywriter #usacontentcreator #usacopy #copywritermelbourne #copywriteraustralia #copywriterproblems #copywritersunite #copywritertips #copywriterfreelance #copywriteruk #copywritingskills #copywritting #copytips #copywriterslife #copywritingmatters #adzsync

5/6/2024, 8:59:55 PM

“My task, which I am trying to achieve is, by the power of the written word, to make you hear, to make you feel—it is, before all, to make you see.” - Joseph Conrad Oooft. And this, right here, is what a copywriter does. What I do, in fact. 💥🫳🏻🎤 🫶🏻 I make you see that you NEED the thing. 🫶🏻 I make you feel like you can’t live without it. 🫶🏻 I persuade you to listen to that itty bitty voice inside your head that whispers that this very thing was MADE for you. And only you. So, quite simply, you buy it. And, so you come back for more. 🙌🏻 Wanna work with me, so I can do this for your business next?? Simply shoot me a DM, and let’s chat about how we can work together. ♥️♥️ #ladystartups #smallbizlife #copywriter #contentcreator #writingforbusiness #smallbusinessaus #businesstobusiness #businesstocustomer #calledtobecreative #writeforlife #riseandgrind #girlbossesau #goaldigger #careerwriter #iwritethewords #copywritermelbourne #copywritersydney #copywritergoldcoast #copywriterbrisbane #mumsinbiz #businesshelp #copywriting #melbournecopywriter #copywriters #creatives #womeninbusiness #girlsinbusiness #supportlocalmelbourne #creativecontentbuilders

4/15/2024, 11:30:00 AM

“Redefining classic elegance with a bold edge, this freestanding Victorian is a testament to individuality, offering waves of comfort and an impeccable ambience of family living, tucked away in this quiet street. Set within landscaped gardens crafted by the skilful Sam Barber of Barber Design, this architecturally transformed home by Tony Hobba Architects unfolds over a single-level layout defined by dark-stained engineered Spanish Oak flooring and high ceilings. Beyond the wide central hallway, the living area, dining area and Miele kitchen merge freely and the custom steel-framed glass doors open on multiple aspects, allowing the interior to spill effortlessly into the garden setting, highlighting its calibre as an exceptional family sanctuary and an unforgettable entertainer.” @copythatwriters @marshallwhiterealestate @barber_landscape_architecture 🏡 12 Odessa Street, St Kilda VIC #copywriter #copywritermelbourne #realestatecopywriter #realestatemarketing #melbournerealestate #melbournehomes #luxuryhomes #architecturalhomes #dreamhome #melbournearchitect #propertycopywriter #propertymarketing #victorianhomerenovation #archtiecturalrenovation #designerlandscape #stkilda

3/25/2024, 2:25:06 AM

You’ll be waiting a long time. My words beat yours or you pay nothing. DM me to arrange. #marketing #sales #copy #copywriting #copywritingmelbourne #copywriter #copywritingtips #persuasion #copywritersofinstagram #advertising #copywritermelbourne #melbournecopywriter

3/1/2024, 9:05:00 PM

Great start to the @ascd.org.au conference and loving this years focus on #ai 🤖 and its applications in medical settings. Just a small note of a suggestion relating to feeding the guidelines into chat GP4 to check your marketing. We’ve tested this and there are a few issues: 1️⃣ the results can be very inconsistent - we’ve found it often misses things when the same content is fed into it multiple times. Make sure you always read over things! 2️⃣ Depending on what version of ChatGPT your using it can be SUPER slow. The more text the slower it is. What are your thoughts? What have you tried? Let us know in the comments 💬 If you are seeking compliant content - we’ve got you covered! DM us or book a chemistry call via our link in bio. #socialmediaspf #melbournesocialmedia #melbournesocialmediaagency #melbournesocialmediaagency #beautyindustrymarketing #plasticsurgeonmarketing #businesschicks #socialmediamelbourne #freelancedigitalmarketing #socialmediassistant #australianbusinesswoman #socialmediaaudit #socialmediastrategy #melbournecreativeagency #copywritermelbourne #dermalclinicianmelbourne #dermatologymelbourne

3/1/2024, 1:23:55 AM

Marketing 101 underpromise and overdeliver. My words beat yours or you pay nothing. DM me to arrange. #marketing #sales #copy #copywriting #copywritingmelbourne #copywriter #copywritingtips #persuasion #copywritersofinstagram #advertising #copywritermelbourne #melbournecopywriter

2/19/2024, 2:49:46 AM

Effortlessly re-imagining the casual lifestyle of a beachside hideaway, this breathtaking haven embraces an irresistible combination of materiality, texture, and tone that harmoniously resonates with its Indigenous landscaping and the surrounding coastal environment. Situated approximately 200m from the foreshore via a walking track through the National Park, refined raggedness unites with contemporary comforts, offering a compelling sanctuary that exudes warmth and charm in relaxed style. 🏡 121 Avon Road, Rye @copythatwriters @buxtonmp @clayton.buxtonmp @samantha.buxtonmp #copywriter #copywritermelbourne #realestatecopywriter #realestatemarketing #melbournerealestate #morningtonpeninsula #morningtonpeninsularealestate #rye #beachhouse #beachlife #luxuryhomes #architecturalhomes #dreamhome #australianbeachhouse #propertycopywriter #propertymarketing

2/16/2024, 11:41:21 PM

Harmoniously blending unpretentious charm with carefully curated high-end features, this remarkable 1930s residence, artfully re-imagined by Brayshaw Architects, expresses an undeniable sense of understated luxury. Refined living is a highlight of this design, boasting a pool and multiple living zones that form a unique environment that captivates with both sophistication and subtlety. 🏡 164 Nott Street, Port Melbourne @copythatwriters @jelliscraigportphillip @warwick.gardiner #copywriter #copywritermelbourne #realestatecopywriter #realestatemarketing #melbournerealestate #melbournehomes #luxuryhomes #architecturalhomes #dreamhome #melbournearchitect #propertycopywriter #propertymarketing #architecturalhomes #australianarchitecturalhomes #1930shomesofinsta #portmelbourne #portmelbournefamilies #portmelbournerealestate

2/15/2024, 7:15:50 AM

Best advice you'll get this year. I know how to speak human. DM me to chat about humanising your marketing. #marketing #sales #copy #copywriting #copywritingmelbourne #copywriter #copywritingtips #persuasion #copywritersofinstagram #advertising #copywritermelbourne #melbournecopywriter

2/15/2024, 5:21:28 AM

You decide if I do. But I back myself 100% to beat any words you're using right now. Put me to the test. I'll take all the risk. DM me to arrange. #marketing #sales #copy #copywriting #copywritingmelbourne #copywriter #copywritingtips #persuasion #copywritersofinstagram #advertising #copywritermelbourne #melbournecopywriter

2/14/2024, 2:24:13 AM

Celebrating sophisticated architecture and the beauty of the coastal surroundings, this exceptional waterfront property with a privately accessed 15m mooring, captures a lifestyle in harmony with its lavish environment. Embracing modernity, curated elements both natural and luxurious elevate family living to new heights, whilst spectacular views over Martha Cove remain an irresistible focus. @copythatwriters @brad.pearce_marshallwhite @marshallwhiterealestate #copywriter #copywritermelbourne #realestatecopywriter #realestatemarketing #morningtonpeninsula #morningtonpeninsularealestate #safetybeach #marinapropertyfinders #boatinglifestyle #catamaransailing #melbournerealestate #melbournehomes #luxuryhomes #architecturalhomes #dreamhome #melbournearchitect #propertycopywriter #propertymarketing

2/7/2024, 10:42:06 PM

Jump on the couch with me! It’s time to get to know each other 🛋️👋🏼 Hey there, welcome, I’m flattered. Blushing slightly even, it’s great to have you here. My name is Harriette, Harri for short. I am a 5/1 projector, Scorpio Sun, with an ENFJ-A (protagonist) personality type. I am an avid lover of all things nature, travel, wellness, spirituality and culture 🍃🎋🌱 if you’re not finding me discovering a waterfall or journaling at my favourite cafe, you’ll most likely find me knee-deep in acrylic paint, exploring the depths of my creativity. But in saying that, my day-to-day job is, as the title reads, copywriter! A copywriter who loves weaving together words that you can really feel. Pulling at heartstrings, pumping adrenaline, dilating pupils, you get the jist. I’m passionate about creating stories through marketing, not just selling a product, that's boring. I want to help business owners form a community of loyal customers and clients who say, “I can’t go without them”… I’ve been in marketing for just over 8 years now, working in London and my home country, Australia. I’ve been brand side and agency side for a good part of those 8 years, getting deep into human psychology and what makes people tick. Plus, learning the bulletproof strategies to scale a business. It’s fascinating stuff! So, there you have it—a snippet into me. I’d love to hear more about you! 🩵 What’s something you can’t live without? Mine is the ocean. And if you’re looking to create copy that isn’t just words on a page, send me a message. I’d love to chat ✨

2/5/2024, 11:46:18 PM

Nestled midway between Blairgowrie’s front and ocean beaches and impeccably maintained for a quarter-century, this inviting home reveals its magic through a play of glorious natural light and captivating gardens, where everyday moments are infused with tranquillity and beauty. 🏡 519 Melbourne Rd, Blairgowrie @copythatwriters @buxtonmp @alex.buxtonmp @clayton.buxtonmp #copywriter #copywritermelbourne #realestatecopywriter #realestatemarketing #melbournerealestate #melbournehomes #luxuryhomes #architecturalhomes #dreamhome #melbournearchitect #propertycopywriter #propertymarketing #blairgowrie #blairgowriehomes #morningtonpeninsularealestate #dreamhome #morningtonpeninsula #moonahtree

2/5/2024, 8:17:40 AM

A heartbeat from charming tree-lined Victoria Ave, this Victorian-era terrace beckons with timeless architectural beauty, heritage appeal, and contemporary allure. Framed by a picket fence and a vibrant, well-kept garden, once inside, intriguing sightlines and meticulous design details reveal themselves, creating a residence that is as enchanting as it is functional. 🏡 59 Barrett St, Albert Park @copythatwriters @jelliscraigportphillip @warwick.gardiner @mackburgoine_jelliscraig #copywriter #copywritermelbourne #realestatecopywriter #realestatemarketing #melbournerealestate #melbournehomes #luxuryhomes #architecturalhomes #dreamhome #melbournearchitect #propertycopywriter #propertymarketing #albertparkmelbourne #victorianterracerenovation

2/4/2024, 1:31:39 AM

Too cute not to share 💙 Retaining every ounce of its immaculate original character, this 1985-built home with passive solar design principles, offers a unique and environmentally friendly haven a short walk from Flinders Village and the beach. Oregan and Western Red Cedar coupled with the earthen floor echoes a commitment to natural aesthetics and environmental mindfulness, whilst encompassing a wealth of nostalgia for family beachside holidays. 🏡 4 Double Creek Rd, Flinders @copythatwriters @buxtonmp #copywriter #copywritermelbourne #realestatecopywriter #realestatemarketing #melbournerealestate #melbournehomes #luxuryhomes #architecturalhomes #dreamhome #melbournearchitect #propertycopywriter #propertymarketing #morningtonpeninsula #flinders #seachange #oregan #westernredcedar #beachholidayvibes

2/3/2024, 3:21:02 AM

Avoid, avoid, avoid. Want clients lining up to give you money? Let’s chat and look at what I can do to boost your sales. DM me to arrange. #marketing #sales #copy #copywriting #copywritingmelbourne #copywriter #copywritingtips #persuasion #copywritersofinstagram #advertising #copywritermelbourne #melbournecopywriter

1/26/2024, 7:00:00 PM

Doing this can easily double the effectiveness of your marketing. Want clients lining up to give you money? Let’s chat and look at what I can do to boost your sales. DM me to arrange. #marketing #sales #copy #copywriting #copywritingmelbourne #copywriter #copywritingtips #persuasion #copywritersofinstagram #advertising #copywritermelbourne #melbournecopywriter

1/12/2024, 11:01:55 PM

In a world saturated with information, proof has always been the key to persuasion. 🌟 Today, let's explore 7 ways to showcase your worth as a copywriter. Swipe left to uncover the secrets! 👉

12/29/2023, 12:31:18 AM

We all have a particular marketing campaign or slogan that we will never forget. Let's talk about it...💬 What makes a marketing campaign unforgettable?

12/20/2023, 12:00:21 AM

Coffee. Gotta love it ❤️. Just wrapped a naming task for a Cafe in Northern Melbourne. For business names for your project with a difference, get Copywise to serve it up hot. ☕ . . Photo by Nathan Dumlao on Unsplash . #brandnaming #nameinspo #nameinspiration #copywritermelbourne#copywritersydney#melbournecopywriter#sydneycopywriter#copywritingaustralia#Copywise

12/19/2023, 3:15:40 AM

Copywriting for Zaria Ethical Jewellery. ✍️ Website now up. Go take a peek. Fashion, beauty, travel brands… you’ve found your writer ✍️ #copywritermelbourne #marketingmelbourne

11/22/2023, 9:25:04 PM

Whether you’re creating a brand or looking to revamp your current one…. Don’t overcomplicate the process! These are the four phases I like to work through with my clients to make sure all parts of their marketing are working in cohesion to serve their goals (and the right customer!) #marketingtips #marketingtipsforbusiness #marketingmelbourne #copywritermelbourne #womeninbusiness #womenempoweringwomen

11/20/2023, 6:14:36 PM

Did you find the lie? 🎩Hats off to you if you picked number 2. As a copywriter of course I'd love to write your blogs for you but if you don't have the budget for it, or would like to do it yourself, you absolutely can! You don't have to be: ✨A skilled writer ✨Particularly creative ✨Able to commit large amounts of time to writing In fact, blogs can be written as quickly as two hours once you find your groove. I'll help you to do this [plus a lot more] with Business Blog in a Box. It's a complete system for small business owners like you to learn everything they need to know to write a successful business blog, but in bite-sized chunks so you can fit it in around everything you already do! Best of all the system is only $27 USD [but absolutely packed with so much more value than it's mini price tag]. Visit the link in bio or send me a DM to get started.

11/3/2023, 2:30:31 AM

“With a design strategy focused on flexible family living and peaceful privacy, this inspired home, designed by Clare Cousins Architects, is expertly infused with timeless style, decisive functionality, and celebrates an effortless connection to the outdoors.” 🏡 26 Chomley Street, Prahran ✍🏽 A portion of the copy proudly written for Copy That! Writers, and Andrew McCann and Nathan Waterson at Jellis Craig Stonnington. @copythatwriters @jelliscraigstonnington @andrewmccann_jelliscraig @nathan.waterson @clarecousins #copywriter #copywritermelbourne #realestatecopywriter #realestatemarketing #melbournerealestate #melbournehomes #luxuryhomes #architecturalhomes #dreamhome #melbournearchitect #propertycopywriter #propertymarketing #stonnington #prahran #magnesiummineralpool #landscapearchitecture #suburbrecord

10/27/2023, 4:57:44 AM

Many freelance writers have talked about or have explored clientless revenue streams in some capacity. From digital downloads to recorded courses to Print-on-Demand and affiliate marketing, there are multiple ways to supplement your freelance income or replace it entirely. 💰📚 The appeal is obvious. When you're not dependent on trading your hours for dollars, what's available to you? Would you upgrade your lifestyle? Stash away thousands for retirement? Travel more without worrying about tying yourself to the computer? What could a clientless income do for you if the money kept flowing no matter what you do? Set it up right, and you could build an asset that keeps giving for years to come. Maybe even one you could sell in the future. So let's take a look at some of the clientless opportunities open to writers …

10/19/2023, 12:01:31 AM

I made a couple of updates to my home page this week. Prompted partly by a Facebook group convo where I got fired up about certain "triangle-shaped" business models. And also from some general feelings about what's going on *sweeps hands broadly*. See, I really do believe that every one of us has the ability to affect change through our daily actions. One of those ways being how and where we spend our money. As @peach.business said at the #dmcconference2023 last week, money means choice. And if I can help product-based brands championing positive change reach more customers, then think of the impact that could have. So far, I've started with my home page. But I'll be rolling out more updates as I get on. And with it, a bunch of checklists, guides and other resources for those of you wanting to DIY your own copy. If that sounds like you, jump onto my website and sign up for my email list. [There's a free ecommerce copy checklist in it for you too]

10/14/2023, 5:37:15 AM

“Praised for its excellence in design and construction, this award-winning, custom-designed residence is the definition of perfection, where 'contemporary coastal' is not merely the home's architectural style but the essence entwined into its soul. Awarded the HIA House of the Year 2021 (Eastern Region), Bathroom of the Year, and Kitchen of the Year, this high-achieving home, infused with barefoot vibes, relaxed luxury, and curated style, is a triumph of meticulous craftsmanship.” ✍🏽 A portion of the copy proudly written for Copy That! Writers @copythatwriters, Kay & Burton @kayandburton, and Tom Barr-Smith @tombarrsmith_kayandburton 🏡 13 Young Street, Flinders #copywriter #copywritermelbourne #realestatecopywriter #realestatemarketing #melbournerealestate #melbournehomes #luxuryhomes #architecturalhomes #dreamhome #melbournearchitect #propertycopywriter #propertymarketing #beachhouse #secondhome #flinders #morningtonpeninsula #custombuilt #coastalluxuryliving

10/13/2023, 6:18:28 AM

¡𝗡𝗼 𝘃𝗮𝘀 𝗮 𝗮𝗱𝗶𝘃𝗶𝗻𝗮𝗿 𝗹𝗼 𝗾𝘂𝗲 𝗺𝗲 𝗽𝗮𝘀𝗼́ 𝗰𝗼𝗻 𝗲𝗹 𝗗í𝗮 𝗱𝗲 𝗹𝗮 𝗗𝗶𝘃𝗶𝘀𝗶𝗼́𝗻! 😆 Cuando estaba preparando mi calendario para este mes, revisé como siempre los días especiales, y vi que hoy se celebraba el ‘𝗗í𝗮 𝗱𝗲 𝗹𝗮 𝗗𝗶𝘃𝗶𝘀𝗶𝗼́𝗻’. ¡Me pareció interesante! 😄 Pensé que el 'Día de la División' sería para gente como yo, peleada con la matemática y que no se le da muy bien eso de dividir… 😂😂😂 𝗣𝗲𝗿𝗼 𝗹𝘂𝗲𝗴𝗼, 𝗰𝘂𝗮𝗻𝗱𝗼 𝘃𝗼𝗹𝘃í 𝗮 𝗹𝗲𝗲𝗿 𝗲𝗹 𝗰𝗮𝗹𝗲𝗻𝗱𝗮𝗿𝗶𝗼, me di cuenta de que no es el ‘Día de la División’, ¡sino el 'Día de la Visión'! 😂 ¡Ja, ja, ja! Lo que me hizo pensar que aprovechando esta confusión, debería ir a cambiar mis lentes… 👓 ¡Ja, ja, ja! Pero me quedó rondando eso de la 'división' en la cabeza. Sobre todo porque dividir es importante, más allá de ser una operación matemática, es una lección de vida. ¿Sabes qué? ¡No necesitamos un "Día de la División" para saber que dividir las tareas es una excelente estrategia! 📚 Si, como yo, las matemáticas no son tu fuerte, 𝗱𝗲𝗹𝗲𝗴𝗮𝗿 𝗰𝗶𝗲𝗿𝘁𝗮𝘀 𝘁𝗮𝗿𝗲𝗮𝘀 𝗲𝘀 𝘂𝗻𝗮 𝘀𝗼𝗹𝘂𝗰𝗶𝗼́𝗻 𝗴𝗲𝗻𝗶𝗮𝗹. En mi caso, por ejemplo, la contabilidad se la dejo a los expertos. Así como te ahorra dolor de cabeza no hacer tus impuestos, 𝗱𝗲𝗹𝗲𝗴𝗮𝗿 𝗹𝗮 𝗴𝗲𝘀𝘁𝗶𝗼́𝗻 𝗱𝗲 𝗿𝗲𝗱𝗲𝘀 𝘀𝗼𝗰𝗶𝗮𝗹𝗲𝘀 𝗽𝘂𝗲𝗱𝗲 𝗹𝗶𝗯𝗲𝗿𝗮𝗿𝘁𝗲 𝗽𝗮𝗿𝗮 𝗾𝘂𝗲 𝘁𝗲𝗻𝗴𝗮𝘀 𝗺𝗮́𝘀 𝘁𝗶𝗲𝗺𝗽𝗼 𝗰𝗼𝗻 𝘁𝘂 𝗳𝗮𝗺𝗶𝗹𝗶𝗮. 😊  ¡Hablemos sobre cómo hacer tu vida digital más fácil! ¡𝗘𝗻𝘃í𝗮𝗺𝗲 𝘂𝗻 𝗺𝗲𝗻𝘀𝗮𝗷𝗲 𝗱𝗶𝗿𝗲𝗰𝘁𝗼 𝗽𝗮𝗿𝗮 𝗱𝗲𝘀𝗰𝘂𝗯𝗿𝗶𝗿 𝗰𝗼́𝗺𝗼 𝗽𝘂𝗲𝗱𝗲𝘀 𝗹𝗶𝗯𝗲𝗿𝗮𝗿 𝘁𝗶𝗲𝗺𝗽𝗼 𝘆 𝗺𝗲𝗷𝗼𝗿𝗮𝗿 𝘁𝘂 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗶𝗮 𝗲𝗻 𝗿𝗲𝗱𝗲𝘀 𝘀𝗼𝗰𝗶𝗮𝗹𝗲𝘀! 💬✨ #soydanielaredessociales #communitymanagerespaña #communitymanagerpanama #communitymanagermadrid #soycommunitymanager #communitymanagervalencia #creativecopywriter #emailcopywriter #copywriterfreelance #copywritermelbourne #marketingenredessociales #dentista #dentistas #ortodoncia #uniformesmedicos #insumosmedicos #tipsderedessociales #contenidopararedessociales #googlemybusinesslisting #googlemybusinesstips #gestiónderedessociales

10/12/2023, 8:20:40 PM

Landed. Fresh writing project for Sydney Airport Careers. For recruitment campaign concepts, HR writing and EVPs chat to me, or let me put you in touch with a fantastic Employer Brand specialist based in sunny Sydney. Have a fantastic week, wherever you're off to. 🛫🚶‍♀️🚊🧳 .
 . 
Photo by starocker on Unsplash
. Used for illustrative purposes only. . #hrcopywriting #hraustralia #humanresourcesau #copywritermelbourne#copywritersydney#melbournecopywriter#sydneycopywriter#Copywise

10/9/2023, 3:26:45 AM

Copywriters, isn't this the truth? When we craft compelling copy, we're essentially having a conversation with our audience through words. 💬 It's about connecting, engaging, and making every word count. 📝

10/5/2023, 11:00:25 PM

Are you interested in writing case studies? 🤔 📚 Here are 4 reasons why it's a great time to get into this rewarding field... If you're considering a career in case study writing, now is the perfect time to dive in. It's not only professionally fulfilling but also a lot of fun! Take a look and let us know your thoughts! 💭

10/4/2023, 10:01:16 PM

‘Under the skilful and award-winning eye of Whiting Architects, purpose and timeless style have been engineered and attached to every inch of this extraordinary double-fronted Edwardian. A transformational design ahead of its time, this breathtaking home is, in equal parts, inspired, impactful, and understatedly luxurious. Offering design solutions for daily living that are peerless in their efficiencies and aesthetics, the selection of high-quality appointments complement tactile and visually striking textures, adding dimension to the exemplary use of space.’ 🏡 191 Page Street, Middle Park ✍🏽 A portion of the copy proudly written for Copy That! Writers @copythatwriters and Jellis Craig Port Phillip @jelliscraigportphillip #copywriter #copywritermelbourne #realestatecopywriter #realestatemarketing #melbournerealestate #melbournehomes #luxuryhomes #architecturalhomes #dreamhome #melbournearchitect #propertycopywriter #propertymarketing #middlepark #baysidemelbourne #portphillip

10/2/2023, 1:53:18 AM

Guys, are you being your true authentic self when it comes to your business and your brand? ⁠⠀⁠⠀ ⁠⠀⁠⠀ Yes? No? Maybe? ⁠⠀ ⁠⠀⁠⠀ Well let me tell you, you should be. ⁠⠀⁠⠀ ⁠⠀⁠⠀ Because in this online market which is SATURATED (ew) with a billion and one Miss Shouty-Pants entrepreneurs all yelling about how their offer is better than Joe Blow's, you need to make sure that YOU stand out and connect with your clients in YOUR way. NOT in anybody else's way.⁠⠀⁠⠀ ⁠⠀⁠⠀ If you are humorous in life, be humorous in your copy. If you are serious in life, be serious in your copy. ⁠⠀⁠⠀ You CAN be your authentic self and have a little fun with it. Or not. Just be yourself, giirrrrrl. ⁠⠀⁠⠀ ⁠⠀ Yup, and scarily, if you spend more time thinking about who you think you "SHOULD sound like", rather than focusing on WHO YOU ACTUALLY ARE, people will feel it. They will get confused by all of your different personalities that keep showing up (oh hi there Susan🙋🏻‍♀️). And they will (oh the horror) disengage.⁠⠀⁠⠀ ⁠⠀⁠⠀ They may even start paying attention to Miss Shouty-pants instead... And that is the complete opposite (OBV'S) of what you want them to do, right? ⁠⠀⁠⠀ ⁠⠀⁠⠀ So, be totally true to YOU (boo), in whatever form that may be. ⁠⠀⁠⠀ ⁠⠀⁠⠀ Show people who you really are. Because there is an audience for EVERYONE, and because people buy from people who they CONNECT with. Who they relate to. Who they are comfortable with. ⁠⠀⁠⠀ ⁠⠀⁠⠀ And we want them to buy from YOU.❤️⁠⠀⁠⠀ ⁠⠀⁠⠀ If you need a hand getting all of the wordy words right for your business, send me a DM and let's chat about how I can help you ❤️ #ladystartups #smallbizlife #copywriter #contentcreator #writingforbusiness #smallbusinessaus #businesstobusiness #businesstocustomer #calledtobecreative #writeforlife #riseandgrind #girlbossesau #goaldigger #careerwriter #iwritethewords #copywritermelbourne #copywritersydney #copywritergoldcoast #copywriterbrisbane #mumsinbiz #businesshelp #copywriting #melbournecopywriter #copywriters #creatives #womeninbusiness #girlsinbusiness #supportlocalmelbourne #creativecontentbuilders

9/22/2023, 11:30:00 AM

Not to make you *panic* or anything, but we're on the countdown to Christmas now. As an ecommerce brand, this is a key time of year for your content marketing. Current research shows customers are taking longer to go from consideration to cart. So it's SO important that you start your marketing early for the seasonal sales. Swipe through to see the list of seasonal sales dates for your ecommerce calendar. Then decide which ones you'll be taking part in. If you need help come up with fun ideas for promotions, drop me a line. I've got a bunch of brainstorm-y ideas rattling around in my noggin' that I'd love to get out there. . . . . . #copywritermelbourne #ecommercemarketing #ecommercemarketingtips #socialmediamarketing #brandvoice #ecommercebrand #australiansmallbusiness #lmbdw #copywritermelbourne #copywritergeelong #copywritingtips #smallbizsquad #savvybusinessowners #seasonofsales

9/21/2023, 7:17:22 AM

The budget doesn't always allow for a full-blown copywriting service – I get it! But sometimes you need a little help or input to overcome a hurdle, solve a problem with your business or speed up your learning so you can get the task done and get back to business. 🙌 That's where my Content Clarity sessions come in. 🧠In 60 minutes we can work through things like: - How to research keywords for your business - How to write optimised copy - An audit of your home page and some of your web pages to improve UX - How to structure a blog - Ways to create content for your blog and how to use that content to create social media posts As a copywriter who specialises in SEO and UX Copy and as someone who's had careers in industries such as education, freight forwarding and retail, I bring a wealth of knowledge to these sessions and the teacher in me always makes sure my clients leave with their problem solved and the clarity to implement what we've covered in our session. 💫Content Clarity sessions are currently just $99, but they won't be for long. Send me a DM or visit my website to book your session.

9/20/2023, 12:45:06 AM

It did exactly what I asked it to and spat out 10 keyword suggestions. Surprised? Look, the revelation isn't that ChatGPT can perform tasks like idea generation, it's great at that. What it isn't so good at is substantiating its results. You see having the keywords is great, it can most definitely save time if you're stuck for ideas, but you can't simply take the keywords from ChatGPT and start writing –first, you need to qualify them. But how do you do this? Well, you need a tool like Keysearch that gives you metrics on information such as: 💫How many searches a month that keyword receives 💫How many others are writing about that topic 💫How long the average piece of content using that keyword is 💫Does the topic receive traffic evenly throughout the year, or is it seasonal... The list goes on. Without doing this further research you may write a blog about a topic that no one wants to read about or write content that is unable to compete with big organisations whose websites have more authority in the online space than yours. So, just like my 5yo harasses Siri every morning for the weather forecast (he thinks she's a real person and tells her please and thanks), take ChatGPT's answers as the starting point of your query. Oh, and wish me luck trying to convince a 5-year-old that 14°C is not shorts weather (quantify that with a look out of the window!!)

9/18/2023, 12:45:05 AM

Today, my friends, you will get to witness something special. Something potentially ground breaking. Something that will truly change... um... probably nothing except your own concept of understanding. ⁠ #OoooohAaaaaaahWow ⁠⠀ Because today I am going to explain the difference between.....⁠⠀ Copywriting V's Copy Editing. ⁠⠀ *crowd gasps*⁠⠀ ⁠⠀ Are you ready? Well, let's go.⁠⠀ ⁠⠀ Copywriting is... ⁠⠀ ⁠⠀ When you need something written for your business but don't have the time (or the be-botheredness 🤣) to do it. ⁠For example - "My customer/clients NEEDS to know all about how shedded animal hair can be woven into a dainty tee cosy, for my next blog". ⁠⠀ ⁠⠀ Here, I will research every aspect of how to do that VERY THING and will write (from scratch) a very interesting and not at all gross blog post for you ALL ABOUT IT! ⁠⠀ With my help, you will be captivating hearts and hair covered tee cosies everywhere. 🐶☕⁠⠀ ⁠⠀ Copy Editing is...⁠⠀ ⁠⠀ When you have ALREADY written a post all about how shedded animal hair can be woven into said dainty tee cosy, but it just sounds weird. And you can't get across how AWESOME it is having actual hair of the dog wrapped around a pot of hot water... Because it is. Isn't it? *insert crickets* 🤣⁠⠀ ⁠⠀ Here, I will edit your existing words to read well, make sense, sound amazing and turn even the most hardened animal haters into hair-loving and tea drinking enthusiasts.⁠⠀ Which I will. And you're welcome. ⁠⠀ ⁠⠀ So, choose your own adventure with me. 🙌🏻⁠⠀ I can write FOR you or WITH you. 👯‍♀️⁠⠀ But either way, I am here to help you and your business sound AMAZING! ⁠⠀ ⁠⠀ Wanna work together? Type HECK YES! in the comments below, and let's get started! xx⁠ Ps. This epic photo was taken by the incredibly talented @leahladson, someone who may or mat not like hair-covered tea cosies.

9/14/2023, 11:30:00 AM

🍫 ¿Sabías que el chocolate y las Redes Sociales tienen algo en común? ¡𝗔𝗺𝗯𝗼𝘀 𝗻𝗼𝘀 𝗵𝗮𝗰𝗲𝗻 𝗳𝗲𝗹𝗶𝗰𝗲𝘀! 😍 En el Día Internacional del Chocolate, cuéntame qué emoji usarías para describir tu amor por ambos. ¡Dale al ❤️ si estás de acuerdo conmigo en que un pedacito de chocolate alegra el corazón! 😊 #soydanielaredessociales #chocolates #díadelchocolate #communitymanagerespaña #communitymanagerespana #communitymanagerbarcelona #communitymanagerpanama #communitymanagermadrid #soycommunitymanager #communitymanagervalencia #creativecopywriter #websitecopywriter #copywritertips #emailcopywriter #webcopywriter #freelancecopywriters #copywriterfreelance #copywritermelbourne #marketingenredessociales #tipsderedessociales #contenidopararedessociales #gestiónderedessociales #diseñoredessociales #redessocialesparanegocio #marketingredessociales #agenciaderedessociales #redessocialespanama #manejoredessociales #tipspararedessociales #estrategiaenredessociales

9/13/2023, 1:26:24 PM

Thrilled to be working on powerful words right now with @statetrusteesvictoria. They're an organisation that look after many in my home state with some of their most important future decisions. A team that are making a difference. . #copywritermelbourne #melbournecopywriter #digitalmarketingaustralia #digitalmarketingmelbourne #copywritingaustralia #melbournebusinesswriter #Copywise

9/12/2023, 7:09:50 AM

If you know Hobart, you’ll know Salamanca Place and Battery Point. It’s iconic, enchanting, and steeped in history. Though Melbourne-born, my family roots pull hard to this picturesque town. The sandstone speaks to my soul and I hear the past whispering, and my gosh, this beautifully modernised Georgian home takes my breath away. ✨ 🏡 100 Salamanca Place, Battery Point, Tasmania 🪧 Currently listed for sale with Wolf Property @wolf.property @briannamarriott_wolfpropert #copywriter #copywritermelbourne #realestatecopywriter #realestatemarketing #architecturalhomes #australianarchitecturalhomes #historicalhomesoftasmaniaforsale #tasmanianarchitecture #hobart #georgianhouse #renovation #salamancaplace

9/11/2023, 7:00:20 AM

Amongst Glen Iris' finest within the revered Dorrington Estate, embrace the past while crafting your future in a locale steeped in history and prosperity. Set on a 1046sqm (approx.) north-facing allotment with sweeping views over Glen Iris Valley, this remarkable 1930s family residence presents the elegance of its era, a flair for entertaining, and an opportunity for a luxurious renovation (STCA). ✍🏽 A portion of the copy proudly written for Copy That! Writers @copythatwriters and Jellis Craig Stonnington @jelliscraigstonnington 🏡 53 Ranfurlie Crescent, Glen Iris #copywriter #copywritermelbourne #realestatecopywriter #realestatemarketing #melbournerealestate #melbournehomes #luxuryhomes #architecturalhomes #dreamhome #melbournearchitect #propertycopywriter #propertymarketing #stonningtonresidents #gleniris #hilltop #views #streetappealsells

9/9/2023, 3:39:32 AM

Miserable wintery weather in Melbourne today had me scrolling in search of happiness. Found this to-die-for tiling by @bertandmay and my soul is smiling once again. ✨ #copywriter #copywritermelbourne #realestatecopywriter #realestatemarketing #melbournerealestate #melbournehomes #luxuryhomes #architecturalhomes #dreamhome #melbournearchitect #propertycopywriter #propertymarketing #colour #luxebathroomdesign #bertandmaytiles #tilegoals #clawfootbath

9/8/2023, 7:23:34 AM

If I use the word *heatmap* does it make you think of special ops forces and special infrared glasses? You don't need special glasses for this type of heatmap, but the results that they radiate could be just as deadly as coming under fire from enemy sources. The real enemy? Poor UX. Heatmaps are a great tool that helps you track where users click on your site. Colours such as red are used to show 'hot spots' like where people click or scroll to when they leave your page and they also show rage clicks. Rage clicks occur when a user is trying to perform an action on your website, but they are coming up with a block. Last week an online retailer lost the sale of a pair of shoes, because I got stuck in an endless cycle of pop-ups, filters not working and frozen pages before I finally angry clicked the page trying to get it to work and then finally hit ❌ and got myself out of the futile cycle of stress. I haven't bothered to return on my laptop to see if it's any better. Life's busy, my brain has moved on and the shoes weren't really worth the stress. If you're not using a heatmap on your website, it is a great tool to discover if users have rage-clicking incidents on your page. You can then use this information to remove the issue or even move elements around on your page to make their user journey easier. Have you ever rage-clicked? Or do you track this kind of data on your site? Let me know in the comments.

9/8/2023, 12:45:06 AM

Do great work and great things will follow. Being part of writing for the re-launch of the GR Supra, a vehicle with the DNA of motoring icons that included the '78 Celica through to the '98 A80 Supra made famous in the Fast & Furious movies, was a blast. Particularly for a word-nerd like me. For writing that handles every technical element of your product or service in a masterful way, see the link in bio. Cheers! .
 Photo courtesy of Toyota Australia's GR Supra Launch Brochure (2020). . #copywritermelbourne#copywritersydney#melbournecopywriter#sydneycopywriter#digitalmarketingaustralia#digitalmarketingmelbourne#digitalmarketingsydney#copywritingaustralia#Copywise

9/7/2023, 7:37:26 AM

I don't know about you but things are feeling busier than ever over here at Compass Copywriting HQ. ☀️Could it be the sunshine? 📆Could it be the new financial year? 🐝Or could it be that I always have a little something extra on the go – perhaps a little of all three. On top of completing one of my biggest projects to date ( a mammoth 26 blogs and link-building strategy that I hope to share more on in the coming months), I've also been working on: ✅The You Beaut Email Club: For the accountability and inspiration a small biz owner like me needs to hit your inbox with fun and useful emails each week. ✅AI Virtual Summit: Catching up on AI masterclasses so I can be more efficient in my business and support you to use AI within your business. ✅Digital Product Development: Not everyone has the budget for a copywriter, I get it. So I'm creating a range of low cost digital products that will empower you write for your business in an efficient and effective way. What's on your to-do list at the moment? I'd love to hear. Oh, and if you'd like any more info on these projects, or there's a digital project you'd love me to create, I'm all ears!

9/6/2023, 12:45:05 AM

[SAVE THIS 🔖] Don't treat your website like a dumping ground for ALL the information. It's your audience's guide, leading them towards the information they need to get one step closer to connecting with you. Visitors come to your different pages with a purpose. They're seeking specific insights and information. With attention spans dwindling to just 8 seconds, your copy on each page must be purposeful, strategic, and finely tuned. ☝️ Because confusion leads to lost opportunities. That's why when any new website or website update is planned, you need to get back to basics and consider the pages that are necessary for your site and how that information is going to flow. Yes, it might take an hour or two longer than if you were just to get in there and start writing, but the benefits of having a well thought out website that flows are long-lasting.

9/4/2023, 12:45:27 AM

A masterful union of elegant Victorian beauty and modern architectural prowess has encapsulated refined family living in this prestigious position, footsteps from vibrant High Street. Impressive in every way, this double-fronted residence effortlessly transitions from an elegant formal living room to an inspired open plan living/dining domain, both infused with style elements that are timeless and luxurious. ✍🏽 A portion of the copy proudly written for Copy That! Writers @copythatwriters and Jellis Craig Stonnington @jelliscraigstonnington 🏡 22 Auburn Grove, Armadale #copywriter #copywritermelbourne #realestatecopywriter #realestatemarketing #melbournerealestate #melbournehomes #luxuryhomes #architecturalhomes #dreamhome #melbournearchitect #propertycopywriter #propertymarketing #armadale #renovation #victorianrenovation

9/1/2023, 1:21:37 AM

Not all websites are created equal and it's a reality that there are many websites out there that are making some serious UX mistakes. From cramped text to paragraphs longer than your grandad's yarns (think Grandpa Simpson). Even websites that businesses have invested thousands of $$$ into aren't immune from these errors. You might get away with it – for now. But as consumers become busier, and the amount of time they are willing to spend navigating a website decreases (spoiler, it's already often measured in seconds and not minutes) the forgiveness they'll have for these errors will decline. And we're not talking about forgiveness in the traditional sense, we're talking about the cold hard reality of rage clicks and them exiting your site. 😱 The good news is that there is A LOT of common sense in UX Copywriting and all of those little faux pas can be fixed. 🥾The first route: You get me to fix them for you. I'll whip your copy into shape and provide insight into any changes your web developer could make. 🥾The second route: Invest a few months in learning UX Copywriting with the Beyond Web Copy Course run by @susanreoch_copywriter. I loved this course and found so much value in being able to back up my UX decisions with data and evidence. Both are great options and I'm open for conversations on both. Leave me a message in the comments below, or send me a DM – I'd love to hear from you. 🚫P.S. There is a third route, but that involves doing nothing and that could see you getting left behind. 😬

9/1/2023, 12:45:05 AM

From concept to creation, this brand-new residence defines excellence in functional beauty, epitomising the look, the feel and the ambience of coastal luxury living, perfectly positioned less than 1km (approx.) to beautiful Mount Martha Beach South. Meticulous appointments, breathtaking sophistication and an inspired style executed by the remarkable interior design team at locally-based @project5interiordesign, underline this masterpiece as simply irresistible. ✍🏽 A portion of the copy proudly written for Copy That! Writers @copythatwriters and Danckert Real Estate @danckert.realestate 🏡 85 Bay Road, Mount Martha #copywriter #copywritermelbourne #realestatecopywriter #realestatemarketing #melbournerealestate #melbournehomes #luxuryhomes #architecturalhomes #dreamhome #melbournearchitect #propertycopywriter #propertymarketing #morningtonpeninsula #mountmartha #mountmarthabeachsouth #design #brandnewhouseforsale

8/31/2023, 7:21:04 AM

Our lovely client Lara was kind enough to share her experiences with working with us. Lara knows that we're there to make any messaging for her children's programs...sing 🎵! If words aren't your 'thing' then we can help. From email copy, proposals, product descriptions, packaging copy, to full website content and everything in between. Reach out to chat with Shelley and have yourself a copywriter on call. . . #copywriter #copywritermelbourne #seocopywriter #brandcontent #morethanwords #clienttestimonials #googlereviews #melbournebranding #melbournewebsites #webdesigner #5stars #happyclients #helpingsmallbusiness #smallbusinessbranding #websitecopy #productcopy #packagingcopywriter #copywriteroncall

8/29/2023, 11:00:07 AM

You know that feeling when you’ve only ever seen an actor on a TV show. Then they do an interview and you think “oh, that’s what you really sound like?”. Weird. 🤷‍♀️ That’s what it feels like for your audience when there’s a disconnect in your content. Now of course, when we’re talking about actors they get a pass because they’re playing a part and being able to take on a character’s voice is *the* point. But when it comes to your business, maintaining that consistency is how you build customer trust and loyalty. So how do you do that? I'm gonna share that another time. For now I wanna know, do you feel like your brand sounds the same, all the time? PS does anyone else order the *exact same* thing from Maccas every time they go? 🍟 . . . . . #copywritermelbourne #ecommercemarketing #ecommercemarketingtips #socialmediamarketing #brandvoice #ecommercebrand #australiansmallbusiness #lmbdw #copywritermelbourne #copywritergeelong #copywritingtips #smallbizsquad #savvybusinessowners

8/29/2023, 8:49:29 AM