Marketing and sales are often used interchangeably, but they are quite different from each other. Let's say marketing is how you get people to see you, and sales is how you get people to buy your products/services. Marketing is an activity you should be carrying g out constantly, however, sales is something you can do occasionally or when you want to bump up your sales. Hopefully, this helps you understand the difference between sales and marketing and how they work to grow your business. . . . . . #ecommtechy #marketingmadeeasy #marketingmadesimple #marketingagencyowners #marketingagencyowner #marketingagencylondon #salescoaches #salesplaybook #salesfunnelstrategist #salesfunnelsuccess
The question is "do you have what it takes to be a high flyers?" in the words of the great @johnobidi, "Life is too short to grow organically"! And I so much hold this word dare. Dancing on social media will not make you a high flyer, 500 naira ad spend per day does you no good. To control a good part of the industry, you have to go harder than the rest. In your business plan, did you make a provision for taking over the market? You should if you don't, stop playing small, your competition isn't! . . . . . #ecommtechy #marketingmadeeasy #marketingmadesimple #marketingagencyowners #businessgrowth #businessgrowthsystems #buildingauthority #brandauthority #businessmoguls #businesssalestips #businessbranding
Quite a huge number of business owners are terrible at sales. Mind you, sales is very different from marketing (I have a post covering that coming up this week, stay tuned). When you stumble on some of these pages, you are hit with a lacklustre feel, there's no personality on the page either. You know what's worse, these business owners go ahead to spend money on ads daily. Running ads will not convert to sales if you don't first learn how to sell and learning how to sell starts from your social media pages. Want to learn the secret of sales and marketing? The hit the like button, follow us and turn on post notifications to stay updated with all the juicy content that teaches you how to brand your business, market your products and create content that attracts, hooks, nutures and converts your target audience into customers. . . . . . #ecommtechy #marketingmadeeasy #marketingmadesimple #marketingagencyowners #marketingagencyowner #marketingagencylondon #marketingagencyuk #marketingagencyusa #marketingagencycanada #marketingstrategist #marketingmind #businessownersinnigeria #businessownersnaija #businessownersuk #businessownerslagos #businessownersinlagos #businessownersinportharcourt
Simple: IMPLEMENTATION! What are you talking about Lilian? Does that mean small or upcoming brands don't implement too? Nope, you've got me misunderstood. Here's the thing, let's say two business owners create a goal to generate 10 million naira in the first half of the year and they both have 3 million naira in their business account for marketing and business management. Their plans are flawless and infallible. However, to achieve set goals, business A decides to use 2.5 million naira of their business management funds for sales and marketing purposes to make that 10 million, leaving 500k for business management. Business B on the other hand chooses to only invest 1 million naira, save 1.5 million naira for rainy days and use 500k for business management. Whom amongst these businesses do you think will reach their 10 million naira goal in 6 months quickly? Business A of course. It is not enough to have goals and plans, can you implement them properly? That is the question for the week. Think on that! . . . . . . #ecommtechy #marketingmadeeasy #marketingmadesimple #marketingagencyowners #marketingagencyowner #marketingagencylondon #marketingagencyuk #marketingagencyusa #marketingagencycanada #marketingstrategist #marketingmind #businessownersinnigeria #businessownersnaija #businessownersuk #businessownerslagos #businessownersinlagos #businessownersinportharcourt #businessfinancetips
Make no mistake, rebranding isn't just about changing your visuals like logo, font, colours etc. Rebranding could be you changing your entire business process, mode of operation, target audience, visuals, etc. When you've tried all else and you still don't get good results from your business, then I think you need to conduct an internal audit and conduct a rebrand on aspects of your business. There is no shame in having a redo, in fact, it will help you become better and more solid. Maybe it's time for an internal audit, don't be afraid of growth and scaling. Have a splendid week ahead. . . . . . . #ecommtechy #rebrandinglaunch #rebrandinglogo #businessbranding #brandingcompany #brandingmarketing #brandmanager #brandmanagers #brandingandmarketing #brandingquotes #brandingservices
STANDING OUT FROM THE CROWD WILL NOT SAVE YOUR BUSINESS! Hold on, hold on before you pop your gun out to shoot me, please hear me out. So let's say you succeeded in making your mark with your brand. People know at a glance when they see your brand, you are standing out from the crowd. Then they take the step to purchase from you, then what do they get? ❌ Late replies ❌ Defective products ❌ Underwhelming services ❌ Refusing to refund or exchange bad products And a whole lot of other ugly stories... Do you think the perfect brand visuals and standing out at first glance will save you? Take the Kardashians/Jenners for example, they do stand out don't they? But 95% of their product releases comes with a lot of backlash and complaints from people who purchased from them. My point is, have a brand that stands out and is unforgettable, but don't stop there. Ensure your products and services are worth the time. Ensure your customer service is topnotch, that is how you last long after standing out. You can put your pistol down now 🤭 . . . . . #ecommtechy #brandingcompany #brandingmarketing #brandmanager #brandmanagers #marketingmind #marketingguru #marketingquotes #marketingmanager #marketingcampaign #socialmediamarketingagency #socialmediamarketingstrategy #marketingmanagers #contentmarketingstrategy #contentmarketer #contentstrategist
We are visual creatures, moved by what we see first before hearing. That is why people say first impressions matters. The truth is 40-70% of the decisions we take daily are largely controlled by what we see on a daily basis. Sometimes we take actions or make purchases that we never wanted to just because it has been on our face for a very long time. As a business owner, you should leverage this power when handling your business. People buy more from people they can quickly find or remember. Can your business be easily remembered even if your brand name is forgotten? What is one item you bought simply because you've been seeing it everywhere? Share with me below 👇... Mine is the MINI ADS MAGIC BY @oyekunledamola . . . . . . #ecommtechy #marketingmadeeasy #marketingmadesimple #marketingagencyowners #marketingagencyowner #marketingagencylondon #marketingagencyuk #marketingagencyusa #marketingagencycanada #marketingstrategist #marketingmind #businessownersinnigeria #businessownersnaija #businessownersuk #businessownerslagos #businessownersinlagos #businessownersinportharcourt
This is not the year to play it small, with the increase in ads cost and inflation, people are extra cautious with how they spend their money online. As a business owner who operates on social media, this is a wake up call to buckle up and do better. Get the best plans, strategies and systems set up for you to turn your business into a target audience magnet. Hit your goals and much more, have the best hands working to give you the best results while you focus on the most important aspects of your business. Ready to take this effortless journey to growth? Send me a dm, let's discuss how best to handle your social media presence. . . . . . #ecommtechy #businessesintheuk #businessownersinnigeria #businessownersnaija #businessownersuk #businessownerslagos #businessownersinlagos #businessownersinportharcourt #fashionbrandsinnigeria #fashionbrandsinlagos #socialmediamanagerslife #socialmediamanagerservices #socialmediamanagerforhire #socialmediamanageruk #socialmediamarketingstrategy #marketingmanagers #contentmarketingstrategy
Let the old and stale strategies go to rest, I beg of you 🙏. Just because it worked/works for other people doesn't mean it will work for you too, please change your strategies. Now back to business, did you know that having a well optimised website increasing your leads and sales conversions by at least 3x your regular social media conversions? That's right... The big money spenders don't have all the time to go to your inbox most times, they'd rather go to your website and get what they need. It's time to finally migrate past your social media inbox and get yourself a fully functional website. See you on the other side. . . . . . #ecommtechy #marketingmadeeasy #marketingmadesimple #marketingagencyowners #marketingagencyowner #marketingagencylondon #marketingagencyuk #marketingagencyusa #marketingagencycanada
Believe me, everyone's product/service is the absolute best. It is the product/service that is going to change the world! However, that is not what the customer is most concerned about. They are worried if your product will make their lives better, they want to know if they are getting value for their money. They want to be sure, they will feel good after buying your product/service. So spend less time on the features of your product/service and more time on the value and benefits of your product/service. Double tap if you agree 👍. . . . . . #ecommtechy #customersatisfaction #clientreviews #businessbranding #brandingcompany #brandingmarketing #brandmanager #brandmanagers #marketingmind #businessownersinnigeria #businessownersnaija #businessownersuk #businessownerslagos #businessownersinlagos #businessownersinportharcourt
This might sound trivial, but 3 out of every 5 business on social media practices at least 2 out of these habits. Your Business is not a joke, stop treating it like a hobby. You can't afford to scrap around like you did last year. I for one I'm putting a lot of changes into my business. I have already set up content, branding, and marketing strategies and budgets aside, because why? I do not want to remain on the same level. Let's do right by our business this year please, you owe it to yourself and your business to treat it like a business that has the ability to provide for you and others. And I will see you in the next one, keep flying high. . . . . . . . . . . #ecommtechy #ecommerceexperts #brandingagencyuk #brandingagencylondon #brandingagencysydney #brandingagencyinlagos #brandingagencynigeria #digitalmarketingagencynigeria #leadgenerationservices #leadgenerationstrategies
Branding and marketing is the backbone of every solid ground breaking business. However marketing is an extention of Branding. You cannot market your goods and services properly when you don't know the WHO, WHAT AND WHY of your business. It's just like trying to convince people you're someone you clearly are not. When you market with a good brand, you are sure to get 10 times your results compared to when you market without prior arrangements. Time to go back to the drawing board and define your brand, because it can make or break your business efforts. Don't forget to save this post for LATER and share it with your community 🙂 . . . . . . #ecommtechy #brandstategist #brandingtipsforbusiness #brandbuilder💼 #socialmediamanagerinlagos #socialmediamanagerinabuja #socialmediamanagerinportharcourt #mondaymotivation #dreamersanddoers