STRIP CARTOONS IN THE SERVICE OF PERSUASION, Horlick’s ,1/ 3 No Place to Play Mister Mayor. Councillor Jean Taylor, a Housewife, promised a playground but her exhaustion took all the vim from her. A child is flattened by a lorry when he could have been safely playing. After a mug of foaming wholesome Horlicks, Mrs Taylor is up and at 'em and the Playground has been built and her political future is established. Congratulations Mrs Taylor… “THINKS Congratulations to Horlicks too”. Horlicks was locked in a constant brand battle with Ovaltine providing Malted Milks, one of the quintessential rivalries. Ovaltine was developed in Switzerland, launched in the UK in the early years of the 20th Century. Horlicks was developed in the USA by 2 British brothers, James and William Horlicks, initially aimed at infants and invalids. Later it became a dietary supplement as “the food drink of the night..” #stripcartoons #stripcartoonsinadvertising #horlicksnightfood #advertisingmilk #advertisingdelusions https://www.fulltable.com/vts/a/aa/food/h/10.jpg complete strip
STRIP CARTOONS IN THE SERVICE OF PERSUASION, Horlick’s ,2/ 3 _Opportunity Knocks” Ted Haynes and Pete Willett are an amateur comedy act but Ted is sluggish and forgets his lines. “So Ted took Horlicks every night..” A visiting impresario says “These two are good especially the one with the Top Hat.. “ – “I took Horlicks like he [the Doctor ] said `and Gosh, the difference now. No foolin’ You ought to try Horlicks too. It’s smashing stuff.” The potential consumer ought to be alert to the dropped “g” when offered by an invented character. It is a sign of marketing desperation and over familiarity. For a study of the respective benefits of the two malted milk drinks try https://www.nutritionlunatic.com/ovaltine-vs-horlicks/ Horlicks sponsored Dan Dare on radio Luxembourg from 1952. I once bought a Horlicks Periscope from Radio Luxemburg which was immediately confiscated at school. #stripcartoons #stripcartoonsinadvertising #horlicksnightfood #advertisingmilk #advertisingdelusions https://www.fulltable.com/vts/a/aa/food/h/01.jpg complete strip
STRIP CARTOONS IN THE SERVICE OF PERSUASION, Horlick’s ,3/ 3 “Our Miss Mattie” The Bowden family business has passed to the founder's son who expects the Boss’s Secretary to cope. Nevertheless she heard other staff mocking her premature senility. Seen sobbing on a bench she is advised to go to the Doctor’s where, surprise, surprise , he prescribed nightly Horlicks. Rejuvenated she is introduced to a new member of staff as the person, “who really keeps this firm going…” What a difference Horlicks makes… she THINKS. #stripcartoons #stripcartoonsinadvertising #horlicksnightfood #advertisingmilk #advertisingdelusions https://www.fulltable.com/vts/a/aa/food/h/06.jpg