Four Logo Variations Your Brand NEEDS! We need logo variations in our brands because each platform and application has different specifications and configurations for how your logo may be displayed. - A vertical or stacked logo is built on a "square" to give you a smaller and more versatile logo for things like favicons and avatars - A horizontal logo is built on a wide "rectangle" and is great for websites, print, and signs. - An icon mark is a simple, custom icon built to promote brand recognizability with minimal space and complexity. A word mark is a variation of your logo using your main font. - A reverse out or one color logo is designed for max versatility, using one color to ensure your logo is ready for whatever you throw it at! You'll be ready for one color printing, patters, and images. What variation do you use most in your business? . . . #branddesigner #branddesign #brandidentity #visualidentitydesigner #visualidentitydesign #brandingtips #customwebdesign #logovariations #verticallogo #horizontallogo #iconlogo #iconmark #workmark #wordlogo #reverseout #reverseoutlogo #onecolor #onecolorlogo