According to the book, the main business of McDonald's is not just selling hamburgers and fast food but rather real estate and franchising.
Kiyosaki explains that McDonald's is primarily in the business of acquiring and owning valuable real estate properties. The company strategically purchases or leases land and then builds its restaurants on those properties. McDonald's then leases these properties to individual franchisees who operate the restaurants and pay rent to the company.
The book emphasizes that owning and controlling real estate is a key aspect of McDonald's success and profitability. The rental income generated from franchisees provides a significant portion of the company's revenue stream, making it a lucrative business model.
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