Now you can enjoy ad-free movies in the theatre, like on the OTT platform. #cholasecurities #stockbroker #ott #ottplatform #movies #adfreemovies #noads #pvrinox
In a measure to arrest the declining footfalls in cinemas, India’s largest cinema chain is launching ‘ad-free’ movie shows. In the new product, ad slots will be reduced from 35 mins to 10 mins before the show and audience will not see commercials but only movie trailers during the interval. By reducing the duration aims to add extra shows and increase the footfalls in the screens. #1ShotNews | #AdFreeMovies | #PVR | #PVRCinemas | #Cinema | #MovieTheater | #Chennai | #Pune | #Tamilnadu | #Delhi | #Mumbai | #TamilnaduNews
Silence the Popcorn Ads! PVR Inox Offers Ad-Free Screenings for a Premium Experience. Say goodbye to lengthy ad breaks and hello to uninterrupted cinematic bliss! PVR Inox has announced a game-changing decision to stop playing ads on select premium screens, aiming to elevate the moviegoing experience for patrons. According to a report by Money Control, the duration of ads slotted during shows has been significantly reduced from 35 minutes to just 10 minutes. This time-saving measure will allow the multiplex chain to schedule more screenings throughout the day, offering movie buffs greater flexibility and choice. Under the new arrangement, audiences attending premium formats like Director's Cut and Insignia in cities such as Delhi, Mumbai, and Bengaluru will no longer endure ad bombardment during intervals. Instead, they'll be treated to trailers of upcoming movies, enhancing anticipation and excitement for future releases. Renaud Palliere, Chief of The Luxury Collection and Innovation at PVR INOX Limited, explained, "The advertising revenue loss will be compensated with the additional footfalls by having one more show. Admissions generate ticket sales as well as F&B sales." The initiative reflects PVR's commitment to delivering a premium movie-watching experience tailored to the preferences of discerning audiences. As Renaud Palliere noted, luxury cinema patrons value their time and seek immersive experiences that transcend traditional movie screenings. While the move currently applies exclusively to premium screens, plans are underway to expand ad-free showings to other locations in the near future. This strategic shift underscores PVR's dedication to innovation and customer satisfaction, setting a new standard for the industry. With premium screens accounting for 15% of PVR Inox's total screen count, the company aims to increase this figure to 20% within the next 24 months, further enriching the movie-going experience for audiences nationwide. #PVRInox #PremiumExperience #AdFreeMovies #CinemaRevolution #MovieMagic #LuxuryCinema #EnhancedExperience
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