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Attract your ideal client with a lot less effort! ๐ When someone searches on Google or YouTube they are actively looking for something in particular. ๐ The results displayed are known as โsearch marketingโ (also known as โinbound marketingโ). โฆโฆโฆโฆโฆโฆ When someone is scrolling through socials they are waiting for inspiration, killing some time or catching up. The posts displayed are known as 'scroll marketing (also known as โinterruption marketingโ). โฆโฆโฆโฆโฆโฆ So putting it another way do you want your content found by SEARCH or stumbled upon by SCROLL? I spoke about this topic during #WebsiteWednesday including: โ How keywords are the bridge to your customers โ Aligning your solution with your customers problem โ 4 tips for keyword research If you missed the event, no problem. Simply catch the replay here โถ๏ธ https://www.rfr.bz/ilaafh1 #searchmarketing #stopscrolling #keywordresearch #keywordresearchtools #keywordresearchtips #inboundmarketing #interruptionmarketing #googlesearch #googlesearching #searchenginemarketing #contentmarketing #searchengine #websitecontent #contentmarketingtips #businessgrowthstrategy #helpingyougetthere #googleranking #marketingonline #marketingconsultants #seoconsultant #seostrategy
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Search engine marketing Form of internet marketing #searchenginemarketing
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Can I let you in on a little secret... the only people who are convinced that SEO doesn't matter or doesn't work... are those who don't know how to do it properly. Sorry. I know. It sounds harsh. But it's true. And, if you're like. Oh dang. I think that's me... no judgement. You're probably an ACE copywriter or web designer who is providing BEAUTIFUL copy and design for your clients. You are an expert at your craft and that's awesome in itself. BUT if you've totally dissed the power of SEO to soothe that deep frustration as to why SEO hasn't worked for you... it may be time to reconsider. Stick around my corner. Binge my free resources. And learn from an expert that actually gets the results you and your clients have been looking for!
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Comparison between on-page and off-page SEO along with their respective strategies: On-page SEO: Primarily focuses on optimizing elements within individual web pages to improve their relevance and visibility in search engine results. Off-page SEO: Focuses on improving the authority, credibility, and popularity of a website through activities that occur outside of the website itself. Location of Optimization Efforts: On-page SEO: Optimization efforts take place directly on the web pages of the website, including content, meta tags, and HTML structure. Off-page SEO: Optimization efforts occur on external websites, platforms, and online communities, involving link building, social media engagement, and brand mentions. Primary Goals: On-page SEO: Aims to enhance the relevance and quality of individual web pages, making them more attractive to search engines and users. Off-page SEO: Aims to increase the website's authority, credibility, and trustworthiness in the eyes of search engines by acquiring backlinks and positive mentions from external sources. Key Strategies: On-page SEO: Keyword optimization: Incorporating relevant keywords naturally into titles, headings, content, and meta tags. Content optimization: Creating high-quality, valuable, and informative content that satisfies user intent and addresses specific search queries. HTML optimization: Optimizing HTML elements such as title tags, meta descriptions, and heading tags to improve keyword relevance and readability. Off-page SEO: Link building: Acquiring high-quality backlinks from authoritative and relevant websites through outreach, guest blogging, and content promotion. Social media engagement: Building a strong presence on social media platforms and sharing content to increase visibility and attract engagement. #SEO #SearchEngineMarketing #DigitalMarketing #WebsiteAudit #SearchEngineOptimization #SEO #SEO_Expert #On_Page_SEO #Off_Page_SEO #Technical_SEO #SEO_Consultant
Off-page SEO refers to optimization efforts that take place outside of your website to improve its search engine rankings and increase its authority and credibility. Here are some key strategies for off-page SEO: ย 1. **Link building**: Acquire high-quality backlinks from reputable and relevant websites. Backlinks serve as "votes of confidence" from other sites and are crucial for improving your site's authority and search engine rankings. ย 2. **Social media engagement**: Build a strong presence on social media platforms and actively engage with your audience. Share your content across social channels to increase its visibility and attract more traffic to your website. ย 3. **Online directories and listings**: Submit your website to relevant online directories and listings, especially those specific to your industry or location. ย 4. **Influencer marketing**: Collaborate with influencers and thought leaders in your industry to amplify your content and reach a wider audience. Influencer endorsements and mentions can generate valuable backlinks and social signals. ย 5. **Content promotion**: Promote your content through various channels, such as email marketing, content syndication platforms, and online communities. ย 6. **Brand mentions and citations**: Monitor online mentions of your brand or business and ensure that your information is consistent and accurate across different platforms. ย 7. **Forum participation and community engagement**: Participate in relevant online forums, discussion groups, and community forums related to your industry or niche. ย 8. **Local SEO optimization**: Optimize your website for local search by claiming and optimizing your Google My Business listing, getting listed in local business directories. ย By implementing these off-page SEO strategies, you can enhance your website's authority, credibility, and visibility in search engine results, ultimately driving more organic traffic and improving your overall online presence. #SEO #SearchEngineMarketing #DigitalMarketing #WebsiteAudit #SearchEngineOptimization #SEO #SEO_Expert #On_Page_SEO #Off_Page_SEO #Technical_SEO #SEO_Consultant
On-page SEO refers to the optimization of individual web pages to improve their search engine rankings and attract more organic traffic. Here are some key strategies for on-page SEO: ย 1. **Keyword research**: Identify relevant keywords and phrases related to your content and target audience. ย 2. **Title tags**: Craft descriptive and keyword-rich titles for your web pages. Include your target keyword near the beginning of the title tag and keep it within 50-60 characters. ย 3. **Meta descriptions**: Write compelling meta descriptions that accurately summarize the content of the page. 4. **Heading tags (H1, H2, etc.)**: Use heading tags to structure your content logically and indicate its hierarchy. ย 5. **Content optimization**: Create high-quality, informative, and engaging content that satisfies user intent. ย 6. **URL structure**: Use descriptive and SEO-friendly URLs that include target keywords when possible. 7. **Internal linking**: Link to other relevant pages within your website using descriptive anchor text. ย 8. **Image optimization**: Optimize images by using descriptive filenames, alt tags, and captions that include relevant keywords. ย 9. **Page speed optimization**: Ensure fast loading times for your web pages by optimizing images, minimizing HTTP requests, and using efficient coding practices. ย 10. **Mobile responsiveness**: Make sure your website is mobile-friendly and displays properly on various devices and screen sizes. #SEO #SearchEngineMarketing #DigitalMarketing #WebsiteAudit #SearchEngineOptimization #innovation #management #HumanResources #digitalmarketing #technology #creativity #Future #futurism #SEOย #SEO_Expertย #On_Page_SEOย #Off_Page_SEOย #Technical_SEOย #SEO_Consultant
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