🤔Have you ever wondered about the difference between Google and Bing search engines for your Practice? 🔍 Google always stands out for its expansive database and advanced algorithms, offering comprehensive and accurate search results and incorporates the PPC (pay-per-click) promotional tool Google Adwords. 🔍 On the other hand, Bing boasts integration with Microsoft products and highlights multimedia content. Bing has its own promotional tool, Bing Ads (now rebranded to Microsoft Advertising). Both offer unique features and options for your Practice. Which one do you use or prefer? Send us a message or let us know in the comments below. #Embold #Health #HealthCare #GeneralPractice #SearchEngines #SEO #PPC #GoogleVsBing #Google #Bing #Microsoft #Marketing #PatientMarketing #MarketingTip #Marketing #Advertising #Communications #Australia
Kayawell connects you with patients, simplifies bookings, and boosts growth. Join, grow & build your online reputation with #Kayawell. Book a FREE demo today!" #doctors #onlinebooking #patientcare #patientmarketing #onlineappointments #growyourbusiness #medicalpractice #digitalhealth #digitalmarketing #telehealth
🔥 Elevate Your Practice with Embold Practice Training! 💡 Discover comprehensive training sessions designed to empower General Practices, Specialist Practices, Dental Practices and Allied Health Practices. From Social Media training, Design training, Website training and more, unlock the full potential of your Practice. 💪 💼 Ready to be trained? Book a session today at embold.com.au/practicetraining (link in bio) #Embold #Health #HealthCare #Training #PracticeTraining #GeneralPractice #SpecialistPractice #DentalPractice #AlliedHealthPractice #PracticeSuccess #HealthcareTraining #PatientMarketing #Advertising #Communications #Australia
Do you empower your Patients with personalised marketing and communications? 🧑⚕️ Tailoring your marketing and communications for your Patients, such as addressing them by name, checking in on specific follow-ups for their health care needs, mailing them printed Practice Newsletters and more, can support their individual needs and ensure a more engaging and satisfying healthcare experience for them. It also helps you build your relationship with them, improves opportunities for continuity of care and enhances patient retention. #Embold #Health #HealthCare #GeneralPractice #Personalised #Marketing #PatientMarketing #MarketingTip #ContinuityofCare #PatientRetention #Marketing #Advertising #Communications #Australia
📲 With the continued rise in demand for Telehealth services, GPs need to integrate Telehealth into their General Practices effectively. There are benefits and risks for GP's who use Telehealth to inform people about their services. These benefits and risks require prudent consideration across areas such as privacy, security, regulatory compliance, and patient accessibility. 🔎 However, the opportunities allow GPs to reach a broader range of Patients and improve patient health outcomes. Does your Practice use Telehealth? Send us a message or let us know in the comments below. #Embold #Health #HealthCare #GeneralPractice #Telehealth #PatientMarketing #MarketingTip #Marketing #Advertising #Communications #Australia
SEO success is a marathon, not a sprint! Regular content creation and keyword optimization are your secret weapons for long-term organic growth. #SEOStrategy #ContentMarketingTips #OrganicTraffic #EntrepreneurLife #GrowYourBusiness #LongTermResults #PatientMarketing #ContentIsKing #SEOKeywords #MarketingGoals
This is just a little something to plant the seed 🌱 because growing your practice is easier said than done. Don’t let marketing be a thorn in your side—get the automated tools you need to succeed. Check out our Engage solutions at the link in bio. #patientmarketing #therapymarketing #growyourpractice #WebPT
Market access emerged as a crucial commercial function at pharmaceutical manufacturers a little over 20 years ago, followed closely by the creation of specialized market access agencies. With so much changing over the last two decades, the time is right to take a fresh look at how market access agencies support manufacturers today to ensure that expectations are aligned and that unrealized potential doesn’t negatively impact brands. Entrée Health explains the 8 most important traits every market access marketer should know. @entreehealthny Link to Med Ad News in bio. #MedAdNews #marketaccess #payers #pharma #healthcaremarketing #patientmarketing #commercialization
Because it's not simply about marketing, but innovative solutions that help transform patient care, reaching the needy on time and save lives. Join us in revolutionizing healthcare today! @thekeshrigroup ✅ ~ #InnovationSavesLives #TransformingHealthcare #JoinTheRevolution #PatientMarketing #DigitalMarketingAgency
Thinking outside the box can produce very effective results, especially when the healthcare market can be quite saturated. 💡Remember that acquiring new patients and running after new leads is way more costly and time consuming than focusing on retaining existing 💡The entire team in the clinic from the front desk to the physicians play a crucial role in increasing patient loyalty and retention. 👩🏫 Learn how to crash the competition with @thisislucybradley at the upcoming marketing bootcamp on 8 March #dubai #clinics #healthcare #patientmarketing #seo #digitalmarketing #socialmedia
Learn how to manage effective patient marketing campaigns. https://gonextpage.com/2024/02/22/how-to-manage-effective-patient-marketing-campaigns/ #Marketing #Healthcare #HealthcareMarketing #PatientMarketing
🤔 Did you know that Healthcare Practices and Health Service Providers (such as General Practice, Specialist, Dental and Allied Health) are not allowed to use testimonials or purported testimonials to advertise their regulated health services? The AHPRA advertising guidelines define a #testimonial as recommendations or positive statements about the clinical aspects of a regulated health service used in advertising. Examples include patient stories, patient experiences or success stories. ✋ A purported testimonial is a statement or representation that appears to be a testimonial. The risk of harm posed by using testimonials in advertising is most significant where it: • creates an unreasonable expectation of beneficial treatment • encourages the unnecessary use of health services, and/or • is false, misleading or deceptive or likely to be misleading or deceptive, including testimonials that are selectively published or edited, or fake. Not all reviews or positive comments made about a regulated health service are considered testimonials. This means that Healthcare Practices and Health Service Providers with a regulated health service must comply with the guidelines when communicating with and informing Patients on various channels such as Facebook, Instagram, Email Marketing, Google, Newsletters and more. It also means managing how Patients can leave testimonials, ensuring they are in a regulated format not posing harm. #Embold #Health #healthcaremarketing #healthcaremanagement #healthcareaustralia #generalpracticeaustralia #gpaustralia #SpecialistPractice #DentalPractice #AlliedHealthPractice #MedicalPractitionerAus #HealthcareTraining #gpdoctor #medicalmarketing #PatientMarketing
Healthcare Practices that educate, train and up-skill their staff (front desk staff, Practice Managers, Providers, etc.) in Marketing, Advertising and Communications can have more sustainable outcomes, reduce running costs and increase staff satisfaction. Embold runs customised Training Sessions in Healthcare Marketing, Advertising and Communications with front desk staff, Practice Managers, Practitioners and any Practice team members involved with Marketing, Advertising or Communications at the Practice. 🖥️ Single Training Sessions go for 60 to 90 minutes, and training areas include Social Media, Promotional Advertising Campaigns, Website Training, Google Review Management, Practice Newsletter Email Marketing, plus much more. 🔗 To Learn more and Book a session, visit www.embold.com.au/practicetraining (link in bio) #Embold #Health #HealthCare #Training #PracticeTraining #GeneralPractice #SpecialistPractice #DentalPractice #AlliedHealthPractice #MedicalPractitionerAus #HealthcareTraining #PatientMarketing #Advertising #Communications #Australia
🙋 Should my Health Care Practice be posting on Social Media? Short answer- YES 🙋♂️ But why? Social Media is one of the top items on the marketing channels list for any Health Care Practice. 🆓 Social Media allows Practices to connect to their Patients with a personalised, friendly, yet formal presence, and best of all, there’s no cost to create a Social Media Account or to share a Social Media Post, which makes it a simple and effective tool to share information. But with such opportunities come certain considerations for Health Care Practices with Social Media, such as: • What Social Media channels should we be on? • How do our Staff learn how to use Social Media? • Can we post on Social Media consistently and correctly? • Is my Practice aligned with AHPRA advertising guidelines while sharing on Social Media? • Can we reach our Target Patients (audiences) on our selected Social Media channels? 💬 Does your Practice use Social Media to communicate with your Patients? Send us a message or let us know below. #Embold #Health #HealthCare #SocialMedia #GeneralPractice #SpecialistPractice #DentalPractice #AlliedHealthPractice #PatientMarketing #Advertising #Communications #Australia
🌟Our Continuing Professional Development #Course for General Practitioners in Australia is an exclusive and accredited patient marketing course where General Practitioners can develop proficiencies in Patient Marketing, Advertising and Communications.🩺 📚 The course “Enhancing GP Success Through Patient Marketing and Self-Assessment” has been created by industry experts who have worked with General Practice and Health for over fifteen years. The course can be completed flexibly Online and has 3 x Online Modules (to watch and read) followed by 3 x Workbooks that can be downloaded and filled out. This course is an Accredited ACRRM CPD and AMA CPD Home Activity and is accredited for 6 x CPD hours (3 x EA, 1 x MO, 2 x RP) for General Practitioners in Australia.👩⚕️👨⚕️ 📒 To learn more and enrol, visit www.embold.com.au/cpd/ (link in bio) #Embold #Health #HealthCare #GeneralPractice #GeneralPractitioners #GP #CPD #AccreditedActivity #PatientMarketing #Advertising #Communications #Australia
Lights, camera, action! 🎬✨ Take your practice center stage with tools to monitor reviews, manage listings in online directories, and improve your practice’s search engine rankings. See how you can rise above the competition at the link in our bio. #patientreviews #rehabtherapy #patientmarketing
Word on the street is your practice is pretty great. But are you using that feedback to increase your online visibility and attract new patients? Use the #1 listing management tool for rehab therapy, and start scaling your practice today. Learn more at the link in our bio. #WebptTuesdayTips #rehabtherapy #patientmarketing
Marketing your practice can feel a bit like the Wild West, so let us help you rope it in. 🤠🏇 Lasso more patients than ever before with a rehab-specific marketing automation platform. Giddy up and check it out at the link in our bio. #rehabtherapy #patientmarketing #patientrelationshipmanagement #WebPT
Let's transform your social media presence into a powerful tool for growth and success. 🚀 #graphicdesign #socialmedia #clinicmarketing #patientmarketing #branding #designforbusiness
Whether you're creating engaging posts, eye-catching banners, or informative brochures, I have got you covered. I'm of experienced graphic designers will work closely with you to create designs that align with your clinic's unique style and messaging. #graphicdesign #socialmedia #clinicmarketing #patientmarketing #branding #designforbusiness
Your clinic's online presence is just as important as its physical space. With eye-catching social media designs, you can attract more patients, enhance your brand identity, and build trust among your community. #graphicdesign #socialmedia #clinicmarketing #patientmarketing #branding #designforbusiness
🎄The holiday season is upon us, and if you're a General Practice, Specialist, Dental or Allied Health Provider, the holiday season can be a time to connect with Patients and the community but also a time when there are changes in operating hours, availability, access and more. 🕧 And even though it is the holiday season, Patients may still seek care from you, which may bring challenges for Providers who are not operating as usual. Some of these challenges can be overcome by informing patients and ensuring they know what to expect. 👉 Swipe through the images to discover some Patient marketing suggestions to support you and your Patients during the holiday season. #Embold #Health #HealthCare #HolidaySeason #GeneralPractice #GeneralPractitioners #Specialists #Dental #Dentist #AlliedHealth #PatientMarketing #Communications #Australia
🩺 General Practitioners who receive a deeper understanding of their Patient journey, the modern marketing channels they can use, the regulations and risks, as well as reviewing and measuring their performance, will be better placed to: • find solutions for their challenges • meet current (and contemporary) demands • continue providing care for their patients • find ways to reduce the barriers to people receiving care. 𝘛𝘩𝘪𝘴 𝘢𝘱𝘱𝘭𝘪𝘦𝘴 𝘵𝘰 𝘎𝘦𝘯𝘦𝘳𝘢𝘭 𝘗𝘳𝘢𝘤𝘵𝘪𝘵𝘪𝘰𝘯𝘦𝘳𝘴 𝘱𝘳𝘰𝘷𝘪𝘥𝘪𝘯𝘨 𝘩𝘦𝘢𝘭𝘵𝘩 𝘴𝘦𝘳𝘷𝘪𝘤𝘦𝘴 𝘵𝘰 𝘗𝘢𝘵𝘪𝘦𝘯𝘵𝘴 𝘪𝘯 𝘮𝘦𝘵𝘳𝘰𝘱𝘰𝘭𝘪𝘵𝘢𝘯 𝘢𝘳𝘦𝘢𝘴, 𝘳𝘶𝘳𝘢𝘭 𝘢𝘳𝘦𝘢𝘴 𝘰𝘳 𝘳𝘦𝘮𝘰𝘵𝘦𝘭𝘺. ✨ General Practitioners in Australia can learn about Patient Marketing, Advertising and Communications through the CPD Accredited Learning Activity "Enhancing GP Success Through Patient Marketing and Self-Assessment" 📒 To learn more and enrol, visit www.embold.com.au/cpd (link in bio) Accredited for 6 x CPD hours (3 x EA, 1 x MO, 2 x RP) for General Practitioners. #Embold #Health #HealthCare #GeneralPractice #GeneralPractitioners #GP #CPD #AccreditedActivity #PatientMarketing #Advertising #Communications #Australia
👩⚕️👨⚕️ If you're an Australian #GeneralPractitioner (Sole trader or Principal owner), learn more about Patient Marketing, Advertising and Communications through Embold's accredited #CPD Activity, "Enhancing GP Success Through Patient Marketing and Self-Assessment". 🩺 During this accredited learning activity, General Practitioners will be provided with the knowledge to develop proficiencies in Patient Marketing, Advertising and Communication actions to Acquire New Patients, Retain Existing Patients and Reduce Lost Appointments due to No Shows and Cancellations aligned to AHPRA Guidelines for advertising a regulated health service. 📒CPD: Through online modules and workbooks, this activity has been accredited for 6 x CPD hours (3 x EA, 1 x MO, 2 x RP). 🔗 To learn more and enrol, visit embold.com.au/cpd (link in bio) 𝘛𝘩𝘪𝘴 𝘈𝘤𝘵𝘪𝘷𝘪𝘵𝘺 𝘪𝘴 𝘤𝘳𝘦𝘢𝘵𝘦𝘥 𝘣𝘺 𝘌𝘮𝘣𝘰𝘭𝘥, 𝘢𝘯 𝘌𝘹𝘱𝘦𝘳𝘵 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘊𝘰𝘯𝘴𝘶𝘭𝘵𝘢𝘯𝘤𝘺 𝘢𝘯𝘥 𝘊𝘦𝘳𝘵𝘪𝘧𝘪𝘦𝘥 𝘓𝘦𝘢𝘳𝘯𝘪𝘯𝘨 𝘗𝘳𝘰𝘷𝘪𝘥𝘦𝘳 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦𝘥 𝘪𝘯 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨, 𝘈𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘪𝘯𝘨 𝘢𝘯𝘥 𝘊𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯𝘴 𝘧𝘰𝘳 𝘏𝘦𝘢𝘭𝘵𝘩 𝘚𝘦𝘳𝘷𝘪𝘤𝘦 𝘗𝘳𝘰𝘷𝘪𝘥𝘦𝘳𝘴 𝘢𝘯𝘥 𝘏𝘦𝘢𝘭𝘵𝘩 𝘊𝘢𝘳𝘦 𝘗𝘳𝘢𝘤𝘵𝘪𝘤𝘦𝘴 𝘪𝘯 𝘈𝘶𝘴𝘵𝘳𝘢𝘭𝘪𝘢. #Embold #Health #HealthCare #GeneralPractice #GeneralPractitioners #GP #CPD #AccreditedActivity #PatientMarketing #Advertising #Communications #Australia
Welcome to our official #instagram page dear ladies & gentlemen! We are Supreme Care Group - a dynamic company based in #NYC, specializing in providing expert #referralmarketing and #consulting services to #subacute and #rehabilitation facilities. Our core focus is on crafting and executing effective #patientmarketing strategies tailored around #hospitals in the NY area. By leveraging our deep understanding of the #seniorcare market and the unique challenges faced by facilities, #SupremeCare Group helps its clients enhance their visibility, get more referred #patients, and improve their #service offerings to local hospitals. 🏥
TOMORROW: MyAdvice and @socialpracticeus will be talking about all things patient acquisition and how you can grow your practice in 2024 using your website and social media marketing to attract new patients. Register today! https://bit.ly/3QWHXdE
Implementing a strong Patient Retention Strategy can go a very long way toward the growth and longevity of your pharmacy. A Patient Retention Strategy is a set of practices that your pharmacy enforces with the goal of turning patients into loyal, repeat supporters. Some great components of any Patient Retention Strategy are: - emphasis on the importance of personalization in communication - review generation strategy - automated systems to help streamline patient relationship management - regular email newsletter marketing and email address collection strategies - rewards programs and incentivization - - - - #PatientMarketing #PractitionerMarketing #PatientRelationships #PatientRelationshipManagement #CompoundingPharmacy #IndependentPharmacy #CommunityPharmacy #CompoundingPharmacies #Pharmacist #Pharmacists #PharmacyWebsite #PharmacyMarketing #PharmacySocialMedia #CompoundingPharmacist #FunctionalMedicine #PharmacyBranding #HealthCareMarketing #HealthCareTeam #PharmacyTeam #PharmacyPatients
Developing a marketing strategy can be a very daunting task. A framework will help you organize your thoughts and simplify the process of creating a marketing strategy for your practice. This is a simple framework with 6 questions you need to ask yourself. Read the blog: https://www.mktg.doctor/resource/guide-the-marketing-framework-a-proven-strategy-to-simplify-digital-marketing-for-your-practice/ #HealthcareMarketing #patientmarketing
In the garden of digital marketing, organic strategies are like the seeds of patience and persistence. 🌱 While paid ads can yield quick results and work wonders, not every business has the budget to sustain them. That's where the power of organic marketing comes in - nurturing your brand's presence with consistent care and attention, much like tending to a plant. It might take time to see growth, but the journey is filled with learning and adapting, refining your strategy with each step. As your social presence grows, so does the potential for increased revenue, eventually opening doors for paid campaigns. Until then, keep watering your garden of organic efforts. Consistency is key, and the rewards, though gradual, are genuine and enduring. 🌿 #OrganicGrowth #PatientMarketing #DigitalGardening #BudgetFriendlyMarketing
If you're making these mistakes, patients can't find your website... There is a lot of mysticism surrounding SEO and what should be done on your healthcare website. That's why week we partnered with Functional Medicine SEO to unlock the secrets that will help your practice’s website rank higher when patients search for you. You’ve likely been told you must write blogs, post on social media, and many other things. Such advice often leads people to make website changes without guidance. All they know is that they are supposed to have a website, write content, and promote it somehow. To learn more, read our latest article, written by Functional Medicine SEO for the top things you may have done on your site that hurt your website and keep potential patients from finding your office. #functionalmedicineSEO #functionalmedicine #SEO #medicalmarketing #digitalhealth #digitalmedicine #patienteducation #patientmarketing
👨⚕️👩⚕️ Are you a medical professional curious about how digital marketing can elevate your practice? We've got you covered! Dive into our latest post to get comprehensive answers to your top 5 most-asked questions about digital marketing. Discover the benefits, types, costs, and metrics that matter, and how to choose the right agency for you. Don't miss out on the opportunity to advance your medical practice in the digital age. We are Growth Tactiqs Address: Guwahati, Assam Contact us Call: 075768 50425 Email: [email protected] Website: growthtactiqs.com #growthtactiqs #digitalmarketing #medicalmarketing #healthcaremarketing #physicianmarketing #doctormarketing #patientengagement #telehealthmarketing #patientmarketing #medicalpracticemarketing #medicalbusinessmarketing #healthcarebusinessmarketing #physiciansocialmedia #doctorsocialmedia #patientsocialmedia #healthcarecontentmarketing #medicalcontentmarketing #digitalhealthmarketing #telehealthcontentmarketing #patientcontentmarketing #medicalbrandmarketing #healthcarebrandmarketing #physicianbrandmarketing #cardiologymarketing #dermatologymarketing #pediatricsmarketing #telemedicine #valuebasedcare #patientcenteredcare
The longer a client stays with your business, the more valuable they are. The metric used to calculate this value is known as lifetime value, and it can be used to measure how effective your marketing strategies are. This video shows how it works: https://bit.ly/3QqmNFB
Our recent SHSMD panel – Overcoming Bias: How to Unlock a Closed Mind? -- helped us understand the nature of bias and how to account for it, both when focusing internally and when building the right kind of communication to our target. The panel featured Donna Walthall, Senior Director of Marketing at Dana-Farber Cancer Institute in Boston, MA and Dr. Sarah Bridges, a noted neuropsychologist and head of Bridges Consulting. Read our latest blog post to learn our key takeaways that can help those in healthcare who are managing external communication and looking to strengthen their organization’s DEI: (Link in bio) #SHSMD23 #HospitalMarketing #HealthcareMarketing #HospitalAdvertising #PatientMarketing #HospAd #IPNYSocial #Growth #BrandPositioning #Messaging #BrandAwareness #Campaigns #Marketing #MarketingCampaigns #Agency #MarketingAgency #InclusionForAll #DiversityMatters #EmbraceDifferences #neuropsychology #behavioralchange #IPNY
We all have our own preferences, right? Well, it's the same for your future patients. What really matters to them is key when it comes to booking an appointment with you. Some might love the convenience of booking online, especially during work hours when making a call isn't ideal. Others might feel more comfortable chatting with a receptionist to get their questions answered. And let's not forget those awesome before and after photos on your website - they can be a real game-changer! We're all about pinpointing what gives patients that extra nudge of confidence to book an appointment. Let's keep making it easy and encouraging for them! 😊🌟 #healthcaremarketing #patientfirst #patientlead #patientmarketing #appointmentbooking #onlinebooking #healthcareclinic #newhealthcareclinic #healthcaremarketing #healthcaredigitalmarketing #healthcarecontentmarketing #marketinghealthcare #healthcaremarketingagency #healthcaremarketingtips #healthcaremarketingstrategy #digitalmarketingforhealthcare #healthcaremarketingfordoctors
Want a powerful marketing tool for your practice? 🤔💻 Your loyal patients are your biggest advocates. They rave about you to their family, friends, and coworkers, and that's how new patients discover you. That's why it's essential to treat every patient like family, to go above and beyond to meet their needs, and to show them that you genuinely care. When they feel valued and appreciated, they're more likely to share their experiences with others and help you grow your practice! 💕📈 Comment "💥" if you agree! #patientmarketing #wordofmouth #positivereputation #customersatisfaction #referralprogram #medicalpractice #growyourbusiness #successstrategies #marketingtips #customerrelationships #exceptionalservice #patientadvocates #happypatients #powerofreferrals #medicalmarketing #businessgrowth #successmindset
On September 11, at the SHSMD Connections 2023 Conference in Chicago, Andy Semons, IPNY's Strategic Planning Partner, moderated "Overcoming Bias: How to Unlock a Closed Mind," a panel featuring Dana-Farber's Senior Director of Marketing, Donna Walthall, and Dr. Sarah Bridges, a noted neuropsychologist. The panel, a must for anyone who is concerned about Diversity and Inclusion, addressed both the biases healthcare organizations have in dealing with communities of color as well as the biases that local communities may have towards healthcare organizations. If you missed this insightful discussion, you can still sign up for the virtual replay of the conference on October 20th and catch up. Secure your spot now. Register today: (Link in bio) #SHSMD23 #HospitalMarketing #HealthcareMarketing #HospitalAdvertising #PatientMarketing #HospAd #IPNYSocial #Growth #BrandPositioning #Messaging #BrandAwareness #Campaigns #Marketing #MarketingCampaigns #Agency #MarketingAgency #InclusionForAll #DiversityMatters #EmbraceDifferences #neuropsychology #behavioralchange #IPNY
Unlocking Opportunities: Four Essential Strategies for Navigating New Dental Implant Markets 🌟 #Dentalimplants #patientmarketing #dentalmarketing
Today is the day, Andy is moderating "Overcoming Bias: How to Unlock a Closed Mind" at SHSMD Connections 2023 in Chicago today. Andy is joined by his guest panelists Donna Walthall, Senior Director of Marketing at Dana-Farber Cancer Institute and Dr. Sarah Bridges, noted neuropsychologist. #IPNY #SHSMD23 #HospitalMarketing #HealthcareMarketing #HospitalAdvertising #PatientMarketing #HospAd #IPNYSocial #Growth #BrandPositioning #Messaging #BrandAwareness #Campaigns #Marketing #MarketingCampaigns #Agency #MarketingAgency #InclusionForAll #DiversityMatters #EmbraceDifferences #NeuroPsychology #BehavioralChange
Join Andy on September 11 as he moderates "Overcoming Bias: How to Unlock a Closed Mind" at SHSMD Connections 2023 in Chicago. Andy's guest panelists will be Donna Walthall, Senior Director of Marketing at Dana-Farber Cancer Institute and Dr. Sarah Bridges, noted neuropsychologist. With 35+ years in advertising and a solid foundation in global/multicultural work, Andy is dedicated to driving results for clients while leveraging the power of consumer insights to build brands. He is a founding partner of IPNY, a brand positioning and messaging company. Clients include Dana-Farber Cancer Institute, City of Hope Medical Center, The Leukemia & Lymphoma Society, Regeneron, Dana-Farber Brigham Cancer Center and WNET PBS THIRTEEN. Previously, Andy built and grew the Ogilvy Healthcare Practice and served as Senior Partner and Worldwide Planning Director for Unilever brands (Dove, Ponds). He also led Strategic Planning at many of the world’s largest agencies including G2, Wunderman/Y&R and Doremus. Secure your spot now. Register today: (Link in bio) #SHSMD23 #HospitalMarketing #HealthcareMarketing #HospitalAdvertising #PatientMarketing #HospAd #IPNYSocial #Growth #BrandPositioning #Messaging #BrandAwareness #Campaigns #Marketing #MarketingCampaigns #Agency #MarketingAgency #InclusionForAll #DiversityMatters #EmbraceDifferences #NeuroPsychology #BehavioralChange
Join Andy on September 11 as he moderates "Overcoming Bias: How to Unlock a Closed Mind" at SHSMD Connections 2023 in Chicago. Andy's guest panelists will be Donna Walthall, Senior Director of Marketing at Dana-Farber Cancer Institute and Dr. Sarah Bridges, noted neuropsychologist. SHSMD Connections is the leading annual conference, that unites healthcare strategists and marketers from diverse disciplines. It promises three transformative days filled with cutting-edge insights on health care strategy and marketing. SHSMD (Society for Health Care Strategy & Market Development), is the largest membership association in its sector, and associated with the American Hospital Association. Secure your spot now. Register today: (Link in bio) #SHSMD23 #HospitalMarketing #HealthcareMarketing #HospitalAdvertising #PatientMarketing #HospAd #IPNYSocial #Growth #BrandPositioning #Messaging #BrandAwareness #Campaigns #Marketing #MarketingCampaigns #Agency #MarketingAgency #InclusionForAll #DiversityMatters #EmbraceDifferences #NeuroPsychology #BehavioralChange
Listen to Dr. Sarah Bridges, a noted Neuropsychologist with experience in behavioral change and healthcare, as she shares how healthcare marketers can identify bias and overcome entrenched beliefs to change behavior. Sarah will be a guest panelist at the upcoming SHSMD Connections 2023 panel, “Overcoming Bias: How to Unlock a Closed Mind” on September 11 in Chicago. Sarah Bridges, Ph.D., M.B.A. is a recognized expert in leadership and neuropsychology. As Founder of Bridges Consulting, she specializes in guiding communication to bring about behavioral change. With 25 years of experience, she advises a diverse portfolio of Fortune 500 companies and healthcare organizations. Secure your spot now. Register today: (Link in bio) #SHSMD23 #HospitalMarketing #HealthcareMarketing #HospitalAdvertising #PatientMarketing #HospAd #IPNYSocial #Growth #BrandPositioning #Messaging #BrandAwareness #Campaigns #Marketing #MarketingCampaigns #Agency #MarketingAgency #InclusionForAll #DiversityMatters #EmbraceDifferences #NeuroPsychology #BehavioralChange
Come hear Donna Walthall, Senior Director of Marketing at Dana-Farber Cancer Institute, discuss how to overcome bias and inspire action among the local community at the upcoming SHSMD Connections 2023 panel, “Overcoming Bias: How to Unlock a Closed Mind” on September 11 in Chicago. Donna’s chief responsibilities at Dana-Farber include the development and implementation of innovative strategies to grow the organization’s reputation and increase patient volume for Dana-Farber’s primary clinical collaborations with Boston Children’s Hospital and Brigham and Women’s Hospital. During her 25-year tenure, Donna has also led Dana-Farber’s marketing outreach to communities of color. Secure your spot now. Register today: (Link in bio) #SHSMD23 #HospitalMarketing #HealthcareMarketing #HospitalAdvertising #PatientMarketing #HospAd #IPNYSocial #Growth #BrandPositioning #Messaging #BrandAwareness #Campaigns #Marketing #MarketingCampaigns #Agency #MarketingAgency #InclusionForAll #DiversityMatters #EmbraceDifferences #NeuroPsychology #BehavioralChange
🚀 Elevate your patient outreach effortlessly! 🎉 Discover seamless patient marketing with our cutting-edge promotional tools. 🎨 Unlock pre-designed artwork for SCHWIND laser vision correction procedures. 🌐 Effortlessly spread the perks through digital data templates, enhancing your presence in print and online media. Visit our website for more information: https://www.eye-tech-solutions.com/en/infocenter/news/new-schwind-patient-materials-for-refractive-surgeons #schwind #schwindlaser #patientmarketing
It’s no secret that the attention span of your audience is fickle although, strong visuals may help cut through the noise and open the door for your pharmacy’s brand to shine! Whether you invest in professional photography or simply aim for a more consistent “look” within the way your pharmacy presents online, our top 3 tips for sharing stronger visuals within your marketing is: ➡️ Use real, genuine images in the place of stock whenever possible. ➡️ Remain true to your brand colors, fonts, and styling. ➡️ Share visuals that communicate your pharmacy story and values. Interested in learning about Storey Marketing can help your pharmacy grow with the power of digital marketing? Reach out to us today to learn more at: 814.337.3441 [email protected] StoreyMarketing.com/appt - - - - #CompoundingPharmacy #PharmacyMarketing #HealthcareSolutions #CustomMedications #PatientMarketing #PractitionerMarketing #PharmaceuticalCare #HealthMarketing #MarketingSolutions #MedicalMarketing #PatientEngagement #MedicationConsultation #HealthcareMarketing #PharmacyMarketingServices #DigitalMarketingStrategies
Join Andy in September as he takes the stage to present at SHSMD Connections in the vibrant city of Chicago! 📣 SHSMD Connections is a remarkable event that unites healthcare strategists from diverse disciplines. It promises three transformative days filled with cutting-edge insights on health care strategy and marketing. Secure your spot now. #SHSMD23 #HospitalMarketing #HealthcareMarketing #HospitalAdvertising #PatientMarketing #HospAd #IPNYSocial #Growth #BrandPositioning #Messaging #BrandAwareness #Campaigns #Marketing #MarketingCampaigns #Agency #MarketingAgency #NeuroPsychology #BehavioralChange
Throwback to when MM&M (Medical Marketing & Media) choose IPNY to be included in their 2020 North American Healthcare Agency 100 issue. IPNY was profiled in the “Ones To Watch” section, a small select group, highlighting the agency’s expanded client roster including the addition of Dana-Farber Cancer Institute, The Audacia Foundation and the Foundation for Prader-Willi Research among others. #MedicalIndustry #MedicalMarketing #HospitalMarketing #HealthcareMarketing #HealthcareCampaign #HospitalAdvertising #PatientMarketing #HospAd #IPNY #IPNYSocial #Growth #BrandPositioning #Messaging #BrandAwareness #Campaigns #Marketing #MarketingCampaigns #Agency #MarketingAgency #MediaPlanning #Communications #AdAgency #CreativeAdvertising
Is your healthcare practice hoping to increase patient retention? You might want to consider making a few key changes. 🤔 Check out NewGen’s top tips on finding new patients and keeping existing ones. #patientretention #patientmarketing #healthcaremarketing #callcenter #NewGen #NewGenMarketing
The right #CRM can take your medical practice to new heights - swipe left to learn how and be sure to DM us to get your practice set up with a personalized CRM 💻 #patientmarketing #dentalmarketing #dental #healthcaremarketing
What are some key considerations working in healthcare marketing compared to other industries? This week, Jenny talks to Julia Pitlyk, longtime friend and VP of Marketing at TCARE, about her journey in marketing, specifically her switch into the healthcare industry from the CPG world. Julia highlights some of the similarities in user journeys while exploring the intricacies of the healthcare industry and the challenges that result from them. Listen to the full podcast here: https://youtu.be/AfSP1g84hx0?utm_source=instagram&utm_medium=organic_social&utm_campaign=podcast_series&utm_content=ep21_juliapitlyk #PatientMarketing #HealthcareMarketing #healthcaremarketingagency #wearemarketinghappy #agency #healthcare #hedyandhopp #healthcaremarketing
In his latest blog post on AdExchanger, IPNY's own Andy Semons uncovers the key tactics and innovative approaches that drive success in dynamic health care. #HospitalMarketing #HealthcareMarketing #HealthcareCampaign #HospitalAdvertising #PatientMarketing #HospAd #BlogPost #HealthCare #CampaignStrategy #StrategicPlanning #Omnichannel #Storytelling #Creativity #MobileAdvertising #BrandLaunch
How has marketing in healthcare changed over the years? First, we need to understand how the industry has changed over the years. That's why this week, on our award-winning podcast, We Are, Marketing Happy, Michele Szczypka, Interim VP of Marketing and Communications at SSM breaks down how ROI & Measurement has been affected by the emergence of MarTech. Listen in here: https://lnkd.in/e-d3su-p Watch the video podcast here: https://www.youtube.com/watch?v=7hmfmrCAXvU&utm_source=linked&utm_medium=organic_social&utm_campaign=podcast_series&utm_content=ep20_micheleszczypka #healthcaremarketing #PatientMarketing #wearemarketinghappy #healthcaremarketingagency #agency
Reaching a wider audience translates to more patients walking through your doors. That's why we're here to help you maximise reach and grow your patient base... 🚀 Here's how we make it happen: 🌐 Amplify your online presence: We help you leverage the power of digital platforms to expand your reach and visibility on Facebook, Instagram & LinkedIn. 🎯 Targeted strategies: we create customised marketing strategies tailored specifically to your clinic to connect with the right audience and maximise patient acquisition 💡 Engage, Educate, Empower: we create meaningful connections by providing valuable educational content, empowering patients with knowledge and fostering a sense of trust and loyalty.
How is your pharmacy enhancing the Patient / Practitioner experience online? The Storey Marketing team not only takes your wants and needs into consideration for your website project, we also apply our years of experience in designing the most user-friendly sites we can. Schedule your discovery appointment at StoreyMarketing.com/appt or reach out to us via phone or email at 814-337-3441 or [email protected]! - - - - #UserExperience #UXDesign #HealthCareTeam #HealthProviders #PatientExperiences #PractitionerMarketing #PatientMarketing #PharmacyWebsite #PharmacyWebDesign #CompoundingPharmacies #Pharmacy #Pharmacies #Pharmacist #Pharmacists #PharmacyLife #PharmacyMarketing #PharmacySocialMedia #PharmacyWebDevelopment #IndependentPharmacy #IndependentPharmacies #CompoundingPharmacists #PharmacyOwners
Implementing a strong Patient Retention Strategy can go a very long way toward the growth and longevity of your pharmacy. A Patient Retention Strategy is a set of practices that your pharmacy enforces with the goal of turning patients into loyal, repeat supporters. Some great components of any Patient Retention Strategy are: - emphasis on the importance of personalization in communication - review generation strategy - automated systems to help streamline patient relationship management - regular email newsletter marketing and email address collection strategies - rewards programs and incentivization - - - - #PatientMarketing #PractitionerMarketing #PatientRelationships #PatientRelationshipManagement #CompoundingPharmacy #IndependentPharmacy #CommunityPharmacy #CompoundingPharmacies #Pharmacist #Pharmacists #PharmacyWebsite #PharmacyMarketing #PharmacySocialMedia #CompoundingPharmacist #FunctionalMedicine #PharmacyBranding #HealthCareMarketing #HealthCareTeam #PharmacyTeam #PharmacyPatients
The Legend of Mr.Ortho… Here to help the GP and Ortho community across Australia. Feel free to get in touch regarding the best aligner deals / Ortho Courses and fool-proof pt.marketing. #clearcorrect #straumanngroup #clearaligners #patientmarketing #alignereducation #align-bleach-bond
Patients have the power to influence others when it comes to healthcare decisions. By utilizing social media, patient influencers can share their experiences and advocate for change that will help lead us into a brighter future of patient-centered care. Start leveraging patient voices today by following these steps: ✅ Build your patient influencer network ✅ Create engaging content ✅ Adapt content across various marketing channels ✅ Establish a patient advocacy group Click the link in our bio to discover more about how you can utilize your patients' stories for a successful marketing campaign. #patientinfluencer #healthcareadvocacy #patientpower #patientcenteredcare #healthcaremarketing #patientstories #patientadvocacy #patientexperience #patienttestimonial #patientmarketing #patientengagement #healthcareinfluencer #patienttestimonial #healthcaresocialmedia #patientvoice #patientfeedback
Dr. Tess is an internationally recognized cosmetic surgeon, and the inventor of the Time Machine Procedure™ and along with her husband Dr James Lee, co-founded Liveli nutritional supplements. She is currently a Dermatologist partner for Proactiv, No7, Your Good Skin and Soap & Glory skin care. Check out her Marketing Strategies course! She gives all her tips and advice on marketing procedures, patient retention, and so much more!! Check the link in bio! . . . . . #revivetrainings #physiciantraining #advancedtraining #prpcourse #injectablescourse #biorevitalizers #advancedpeels #microneedlingtraining #onlinetraining #cme #aesthetictraining #aesthetics #aestheticcourses #palettecourses #marketingstrategies #dermatologymarketing #patientmarketing
We celebrate women today and everyday! At Hedy & Hopp, we strive to do more than recognize women one day a year. Our brand is centered around the celebration of two women who blazed their own trails in society through technology and innovation. We purposely built an organization to help advance the work of women who work with us, along side us and in our communities. As a women owned and led company, we will continue to push each day to create an equitable environment for all team members, no matter how society sees them. #InternationalWomenDay #IWD #wearemarketinghappy #healthcaremarketing #patientmarketing #hcpmarketing
Did you know that 86% of consumers say authenticity is key in supporting a brand? Numerous studies have proven the immense benefit and heightened likelihood of success of entities within the healthcare industry who approach their branding with a clear framework and stability in who they are. Adhering to your true identity by remaining consistent with your - Brand appearance - Brand voice - Brand tone - Brand values and all the other components that go into making you, YOU can go a very long in building trust with your patients/practitioners and boosting your brand recognition. You know your pharmacy is authentic at its core, but does it appear that way online? In-store? Take some time today to reevaluate the way your pharmacy shows up online and off! - - - - #Branding #Brand #BrandMarketing #BrandStrategy #BrandingStrategy #BrandGuidelines #BrandMessaging #BusinessMarketing #BusinessStrategy #MarketingStrategies #PharmacyMarketing #PharmacyMarketingAgency #PharmacyMarketingServices #PharmacySales #PharmacyWebsite #Pharmacies #Pharmacy #Pharmaceuticals #PharmacySocialMedia #CompoundingPharmacy #CompoundingPharmacies #CompoundingPharmacists #MedicalMarketing #HealthCareMarketing #PharmacyContent #ContentMarketingStrategies #PatientMarketing #IndependentPharmacy #IndependentPharmacies #MarketingHelp
The Patient Reactivation Machine involves 3 key pieces: 🔑 1 - A list of patients & prospects 2 - A specific irresistible offer 3 - Availability in your schedule If you want more ideal patients filling your schedule and a consistent system that converts the 85% “LATER” buyers month after month into paying patients then you really don’t want to miss this week's workshop. You'll save yourself a lot of frustration and money. Comment below if you want the worksheet and to be tagged when we go live! Tune in at the link in our bio.
This masterpiece by our AIR @laurenyoungeart represents the soul of "Lily in the Valley". It is a reminder that, despite change and life’s struggles, love remains. At Hedy & Hopp, we believe in the power of rebirth and embrace the simple things: happiness, love, and kindness for you and those you care about. Learn more about our Artist in Residence program: https://hedyandhopp.com/artist-in-residence/ #localartist #artinhealthcare #wearemarketinghappy #hcpmarketing #agency #healthcare #patientmarketing #hedyandhopp #healthcaremarketing #rebirth #kindness #love #happiness
A great brand strategy is at the heart of every great marketing strategy. Establishing a clear vision for your branding first and foremost is essential, as your content, marketing, and business strategies will all need to follow suit. Brand strategy encompasses your pharmacy’s mission, tone, voice, values, and more. Here are some brand message must-haves to help you iron out your strategy ASAP: ➡️ Purpose Why did you start your pharmacy in the first place? What is your core goal? ➡️ Statement What sets you apart from the competition? What is the biggest benefit you provide for patients? For practitioners? ➡️ Vision What impact are you hoping to make with your goals? ➡️ Values What do you stand for? ➡️ Voice and Tone How do you communicate as a brand? - - - - #Branding #Brand #BrandMarketing #BrandStrategy #BrandingStrategy #BrandGuidelines #BrandMessaging #BusinessMarketing #BusinessStrategy #MarketingStrategies #PharmacyMarketing #PharmacyMarketingAgency #PharmacyMarketingServices #PharmacySales #PharmacyWebsite #Pharmacies #Pharmacy #Pharmaceuticals #PharmacySocialMedia #CompoundingPharmacy #CompoundingPharmacies #CompoundingPharmacists #MedicalMarketing #HealthCareMarketing #PharmacyContent #ContentMarketingStrategies #PatientMarketing #IndependentPharmacy #IndependentPharmacies #MarketingHelp
Guide others toward the path of inspiration and greatness! The artwork "Footprints in the Snow" by our AIR @laurenyoungeart is a perfect depiction that even in the coldest of winters, it reminds us that every step forward, no matter how small, leaves a mark of our resilience and determination on the path of life. The beauty of footprints in the snow is that they always lead us forward, showing us where we've been and where we're headed. At Hedy & Hopp, we’ll take this journey together toward success! (But.....honest moment. Who else is ready for the snow to be gone and Spring to arrive??? 🙋🏼♀️) #hedyandhopp #healthcaremarketingagency #hcpmarketing #wearemarketinghappy #healthcaremarketing #localartist #agency #healthcare #patientmarketing
Be the best version of yourself. Find and connect with others who have similar values, interests, and goals. At Hedy & Hopp, we’re better together! Our AIR @laurenyoungeart masterpiece "Better Together" is a perfect representation that unity and collaboration are essential for creating a better world and that by embracing our differences, we can achieve great things together. #hedyandhopp #wearemarketinghappy #hcpmarketing #healthcaremarketingagency #agency #healthcare #healthcaremarketing #patientmarketing #localartist
Meet Gavin Hodges, H&H's Paid Media Lead! Gavin manages H&H's paid media team and ensures all of our clients' paid media programs run smoothly. Gavin loves explaining program strategies and technical components to clients! Outside work hours you can find him walking his daughter in circles around the house to burn energy or staying young with his two active and full-of-energy dogs. Beyond the fatherly duties, he and his wife enjoy traveling around, finding new spots locally or otherwise to create new memories together. #patientmarketing #hcpmarketing #healthcaremarketingagency #wearemarketinghappy #hedyandhopp #agency #healthcare #healthcaremarketing
Meet Liesl Walser, a Project Manager at Hedy & Hopp! Liesl has been with H&H for over a year. She is a highly detail-oriented Project Manager with a love of organization! Liesl ensures the team has what they need to fulfill the project at hand and that we exceed client expectations. When she’s not managing projects at H&H, she’s usually organizing something at home in Kansas City or hanging out with her dog, Murphy. #patientmarketing #hcpmarketing #healthcaremarketingagency #wearemarketinghappy #hedyandhopp #agency #healthcare #healthcaremarketing