I have been learning Photoshop for a while now and this is the first image I created, I am posting it here as a reminder that yeah, This collage right here was my very first design creation. Learning something new has been tiring lately but damn, The serotonin hit you get after you get something done, A wuhooo… I have always wanted to learn design and its still a long way to go, Read a lot of theory, this is the 1st time I did something practical… Just like other things in life 😜 And also I have a lot of friends and colleagues who are designers, so kudos to them… And their art because it does inspire me :) And yeah, mentioning, Steve Jobs in this caption, If you have read it till here, figure out why I mentioned him… Thanks to @unsplash for all the images… #batmanlogo #batmanart #batmanedit #designclass #learningdesign #makingart #issacwrites
Posting it because I like what I captured, Thought of writing a long caption, Transport yourself to the streets of Kerala with flavors of traditional thattukada...blah blah... A tad too sleepy and its Saturday morning :) #thattukada #bangaloretales #cart #foodcart #bangalorefood #bangalorediaries #keralathattukada #keralasnacks #issacwrites #goproclicks
The magic of @iameshwar_raj and vibe of @popsofpastel makes this picture an incredible click Thanks mate! A smiling one is a precious one... #mondaymorningmotivation #alikelystory #openmicbangalore #openmicindia #monologues #imemyself❤️ #issacwrites #picoftheday📷
There was a time when Instagram was about posting noir images… Or just images and it worked… How times change! Image description: Mood - Stoic Attending a office meeting on a Friday noon. #iphone7shot #shotoniphone7 #shotoniphone #dayinoffice #imemyself❤️ #lifeinoffice #fridayposts #picoftheday #issac #issacwrites #winterjacket
Good morning, The first day of a new year… The 1st morning of 2024! The 1st post of 2024… Walked through a graffiti road to reach an incredible view point, Though the view point was closed, I still got to have some hot tea and banana fritter… #1stpost #1stpost2024 #goodmorning2024 #welcome2024 #ᴡᴇʟᴄᴏᴍᴇ2024 #1stpicoftheyear #graffitiroad #issacwrites #shotoniphone7 #shotoniphone #royalenfieldmeteor350 #keralatourism🌴
“Confession is the soul's bath. You must go at least once a week. I do not want souls to stay away from confession more than a week. Even a clean and unoccupied room gathers dust; return after a week and you will see that it needs dusting again!" - St. Padre Pio #catholiclife #catholicquotes #issacwrites #padrepio
This picture has been long due... Goes way back in October... @iameshwar_raj is just incredible with the camera And @popsofpastel is always a great place to perform #weekendvibes It has been a string of performances since last year and my desire to recite a poem without making a mistake remains unfulfilled... In quest of seeking perfection... In pursuit of performing something where what I say is in sync with what I feel... Where it isnt Kafka, Keats or Neruda... Just me and my musings... #openmicbangalore #openmicnight #popsofpastel #poet #blogger #writer #issacwrites #openmic #bangaloredays😍 #imemyself
One of those days when the day surprises you, As it unfolds itself, And you are like, Amidst the vineyard's tranquil grace, With zesty red and white wines, true, And sparkling wine like morning dew. The grapevines climb with tender care, A testament to the earth they share, A picturesque scene, a masterpiece, Nature's art, a boundless lease. The zesty red, a vibrant blend, A sip of time, a sip profound, With every taste, a gentle flight, And smooth, the sparkling wine does flow, Like laughter in the sunset's glow, With every bubble, a heart's delight, On this day, with people dear, A mosaic of moments we create, As life's true blessings we celebrate. In every glass, a joy unbound, The vineyard whispers secrets wise, Beneath the vast and endless skies My pic credits: @pavan_skulkarni #vineyard #winetastingtrip #winelovers #winetasting🍷 #sprinklrlife #officetrip #issacwrites #agreatday #momentsmade #imemyself #winepoetry
I always thought wine tasting would be one of the most boring things I ever experience, I just tagged along because well yeah, I am practicing saying yes to a lot of things that come my way 😂 And I am glad I said yes, The poetic buzz I got from it after an exhausting but incredible three days, A much needed wine break! Beautiful place, great vibes, tasty food, incredible people and some wine to drink, Cleansed my palate, replenished my mind, And my crude thoughts got a glimpse of class… Smell it, swirl it and then taste it… Note: Some technical nonsense happened when I posted it for the 1st time… #winetasting🍷 #winetastingtour #sprinklrlife #issacwrites #winetasting #winestagram🍷
There needs to be a certain rage, An emotional theme guiding you when you go on stage to speak your thoughts out... If you are not feeling anything, you are lost because there are countless eyes watching you. The audience jitters you. You just speak for the sake of finishing your lines... But if what is written matters, you need to not just say it out, You need to roar and whisper, Be the Lion and the deer, The wolf and the sheep, To make a resounding impact. Though I am yet to perfect the art of voice modulation :p Amongst one of the interactive sessions we had, we had to dissect a marketing campaign, Tell the pros, the cons, and what could be done better. I got to be a part of a gem of a group. And the insights we discussed were a breath of fresh air for me. Whatever we jotted down, I believed this got to be the best idea in the room. I literally did. The 1st time we didnt get to speak, But when the anchor offered us a second chance, There was no time left to jab, I suited up and went for the hook, Woooh, And oh! Boy it felt good. Because I owed it to the table, I owed it to the people who entrusted me with speaking our collective thoughts out. #corporate #corporateidentity #office #officeevent #discussion #offsite #imemyself #sheratonbangalore #sprinklr #sprinklrlife #issacwrites #corporatevent
A post long due! Thank you, @aarchisworld An artist who made a art out of an artist. Such a beautiful loop! Do give her a follow, she got this nice beautiful colorful world to show you. #mysketch #issacwrites
When you are from the deep south... #theshaderoom #issacwrites #kongunleashed #KUMotivation #fascialtherapy
It all started with a wallet, The journey of this thread from a wallet to random tweets. #baggage #emotionalbaggage #twitterthread #relatabletweets #lifewisdom #twitterscreenshot #issacwrites
Thank you @thechaotic_mess for some beautiful insights, Your inputs came out in the form of tweets during a Twitter banter today. #relatabletweets #carouselpost #colorfulhearts #heartshape #blackheart #blackhearted🖤 #issacwrites #lifetweets
Decoding the 3rd Boron Letter- What else should your daily diet consist of? Well, for one thing, you should eat a lot of vegetables. What I suggest is that you get yourself some kind of baggie or plastic container and every night before you go to sleep I suggest you cut up a bunch of new veggies and put them in the container and then put the container in the refrigerator. Then, in the morning, when you are ready to leave the house, you can grab your raw veggies and take them with you to munch on them all day. By the way, don't listen to all that garbage that says you should not eat between meals. You should eat between meals. In fact, six small meals is a lot better than three big ones. Actually, what is best is to have a little nibble whenever you get hungry. And this is a good way to eat your vegetables. Just carry your container with you wherever you go and eat some whenever you get hungry. Incidentally, this is a habit that will go a long way in keeping you from feeling tired because it will tend to keep your blood sugar level at a more or less constant level. WARNING! Don't depend on your mother or anybody else to buy or cut up your vegetables for you. You should, instead, develop a tough independent attitude. You see, when you depend on others you give yourself an excuse for failure. "It's not my fault if she forgot to buy my vegetables." And so on. Don't set yourself up like this. Depend on yourself. #igtvvideo #garyhalbert #boronletters #igtvseries #igtvvideos #issacwrites #thecontentmarketingprofessor
Interpreting the second letter a bit further As I missed an important incident last time... Here it goes... I was doing my morning road work and I spotted Crackers as I was coming down the backside of "The Hill". Crackers had a little critter in his mouth that looks just like a baby chipmunk. These little guys are cute as hell and I have since (I'm getting tired) found out that they are, in reality, Antelope Ground Squirrels. Anyway, Crackers had this cute little creature in his mouth and he brought it over to me and then dropped it. The critter just laid there. Then, after a little while, Crackers would bat it around a little with his front paws. After a while, the critter began to stir and then it tried to run away. Crackers caught it again in short order and began to repeat the whole process. What I mean is that he would carry it in his mouth and then drop it and then torment it until finally the poor thing had no fight left. In other words, Crackers just messed with this little squirrel until he tormented the life out of it. And then, after all this, do you know what else he would do? What he would do is pick up the squirrel again in his mouth and toss his head back and throw it up in the air and then bat it back and forth while it was in the air like he was playing handball with it. Whatever. In any case, when I told some other inmate about this he said, "Yeah, but that stupid Crackers is nothing but a stupid punk. He always takes trash from the other cats around here. There's a black cat from over at the housing area that whips him all the time!" What's the point of all this? Probably, there isn't one but it reminds me of something I read once in an article in "The Herald Examiner" in which someone was quoted as saying: "There is no justice. There is only power." That's it for now. #igtv #boronletters #igtvhindi #igtvcommunity #igtvseries #garyhalbert #motivationoftheday💯 #catandsquirrel #power #issacwrites #thecontentmarketingprofessor
If you can't code, write books and blogs, record videos and podcasts." - Naval Ravikant Be a creator! And I find this advice great because I am not looking at it from a monetary aspect. You learn better when you create. Praveen Balla gave an important piece of advice a month ago which still rings a bell in my head and that was- Don't just write about riding a horse, ride the horse. When you go through the experience of content creation, you become a better professional because- 1. You learn to research well 2. Every content piece is a mini-project in itself 3. You learn to experiment 4. You get a taste of what works/ what doesn't 5. When you create in your niche, you understand your work better. If you aren't creating in your niche, doesn't matter. You still evolve and become a better person because with content creation comes a bit of self-awareness and discipline. #contentcreation #navalravikant #bloggersofbangalore #writersofbangalore #creatoreconomy #attentioneconomy #issacwrites #thecontentmarketingprofessor
Once the weekend gets rolling, it has become a ritual- To go to a #thattukada Have a cup of tea, And ponder over the week that went by! The time spent drinking tea goes by like a “Zen moment” #zenmoment #teatime☕️ #weekendlove #fryday #itsfridaynight #doodlesketch #doodledrawing #tealover☕️ #ilovetea #creativebreaks #issacwrites #thecontentmarketingprofessor #iphone7photography #shotoniphone7 #mobilephotography
Once the weekend gets rolling, it has become a ritual- To go to a #thattukada Have a cup of tea, And ponder over the week that went by! The time spent drinking tea goes by like a “Zen moment” #zenmoment #teatime☕️ #weekendlove #fryday #itsfridaynight #doodlesketch #doodledrawing #tealover☕️ #ilovetea #creativebreaks #issacwrites #thecontentmarketingprofessor #iphone7photography #shotoniphone7 #mobilephotography
Once the weekend gets rolling, it has become a ritual- To go to a #thattukada Have a cup of tea, And ponder over the week that went by! The time spent drinking tea goes by like a “Zen moment” #zenmoment #teatime☕️ #weekendlove #fryday #itsfridaynight #doodlesketch #doodledrawing #tealover☕️ #ilovetea #creativebreaks #issacwrites #thecontentmarketingprofessor #iphone7photography #shotoniphone7 #mobilephotography
When I saw the video of the cab driver being slapped by a girl in lucknow. My first reaction was, how is he not slapping her back? Then I came across a video where a guy did slap a girl back and in return was ambushed by atleast 20 men So what can we do about these moments- where we are left powerless? where we are left with no choice but to endure? Sharing my perspective on the same- @_sanyaroy_99 makes a special appearance in it #lucknowgirl #igtv #igtvcommunity #igtvchannel #igtvseries #igtvcreator #humiliation #abuse #trauma #life #hustle #keepgrowing #keepgoing #socialissue #issacwrites #whatdoithink #ravibhatia #havehope #believe
Video on it coming soon- In the next few hours maybe…. #lucknowgirl #cabdriver #genderequality #humiliation #life #whiteboard #commentary #whatcanido #heisimportant #he #man #menrights #issacwrites #lifeisnotasprintitisamarathon #iphone7photography #shotoniphone7
Video on it coming soon- In the next few hours maybe…. #lucknowgirl #cabdriver #genderequality #humiliation #life #whiteboard #commentary #whatcanido #heisimportant #he #man #menrights #issacwrites #lifeisnotasprintitisamarathon
Decoding the second Boron Letter- Part 1 FASTING - You are, in my opinion, too young to go on any extended fasts but I really think it would be good for you to fast one (1) full day each week. Currently, I am fasting every Saturday. And, I intend to keep fasting one day a week (at least) for the rest of my life. When you fast, you begin to normalize your body functions and also, you develop a certain self-discipline that will help you in most other areas of your life. I intend to write a lot more about fasting later on but, for right now, I just want to encourage you to begin immediately to fast one day every week. Here are some tips. First of all, I suggest you do not tell other people what you are doing. Most people don't understand fasting and all you will get from them on this subject is a lot of ignorant babble. Secondly, I feel that you should do very little (or no) athletic exercise on the days that you fast. You see, your "Fast Day" is the day you set aside to give your mind and body a rest. You don't have to stay in bed all day or anything like that but you really should take it easy both physically AND mentally. What I do on my fast days is sort of kick back and read and putter around and, also, I have found it a good time to take care of those nagging little chores and errands that seem to accumulate during the rest of the week. In other words, I think you should do road work every morning to more or less "order your day" and fast every week in order to "order your week". Now, let's go on. The next thing I want to talk to you about is your diet. First of all, I believe that everybody who says breakfast is the most important meal of the day is dead wrong. In my opinion all you should eat before lunch is a couple pieces of fruit. Do you remember what I said to you in yesterday's letter? I said you should eat a piece of fruit (preferably a banana) before you start your road work. #igtvseries #boronletters #garyhalbert #issacwrites #thecontentmarketingprofessor #fruits #whiteboard #igtvvideo
There should be a balance between honesty and dishonesty. A balance between lies and truth. Sometimes you need to suck it up, sometimes you need to stand rock solid on your beliefs. Life cannot be lived on a certain set of rules, or instructions. All of this has nothing to do with the picture 🤣🤣 random thoughts coming in my mind right now! This picture was taken after a weekend noon nap! #me #imemyself❤️ #imemyself #writer #blogger #author #ceo #contentmarketer #contentcreator #issacwrites #thecontentmarketingprofessor #simplelife #picoftheday #instafilters #iphone7photography #shotoniphone7
In fact, in my opinion, the best groove to get into is get out of bed, (early) wash your face, brush your teeth, use the bathroom, etc., and then, eat a piece of fruit (I think a banana is the best) and then hit the street! That's it. Just get out that front door and start moving. Walk, run, jog. Keep moving for about 1/2 hour and then turn around and come back. You know, I really do believe this is the very best way in the world to start the day. It cleans you out, it settles you down and it gives you a nice glow that will stay with you throughout the day. It will also make you more clearheaded and improve the quality of your thinking. The benefits are enormous and, believe me, if you start doing this right away (like the day after you get this letter!) it won't be long at all till you become positively addicted to your early morning workout. By the way, this addiction is not just psychological. It is a real honest-to-God drug addiction. But don't let that scare you. This is what's known as a positive addiction. A positive addiction is simply being addicted to something (like exercise) that improves the quality of your life. A negative addiction, on the other hand, is being addicted to something (like cigarettes) that lowers the quality of your life. What happens when you do road work is that, after about forty minutes, your brain begins to secrete what some people refer to as "survival chemicals". The names of these chemicals, as far as I know, are beta endorphins and norephinphrine. Some people say these chemicals are 200 times stronger than morphine and, in my opinion, the feeling you get is sort of like a good drug high except that the "high" is not artificial and you become zestful rather than speedy and, unlike a drug high, this is a high that is good for you. #igtvseries #boronletters #issacwrites #garyhalbert #shotonsamsung #motivationoftheday💯 #tuesdaymotivation #tuesdaymotivation❤️
Getting ready for a new IGTV series! Arent we? My sister said, why dont you name it, “Boron Letters Decoded By a Moron.” The title is catchy but has a passive feel to it, so Naaaa. We are going with- Decoding “Boron Letters” Stay tuned! #whiteboard #notes #studynotes #upskill #boronletters #garyhalbert #issacwrites
Getting ready for a new IGTV series! Arent we? My sister said, why dont you name it, “Boron Letters Decoded By a Moron.” The title is catchy but has a passive feel to it, so Naaaa. We are going with- Decoding “Boron Letters” Stay tuned! #whiteboard #notes #studynotes #upskill #boronletters #garyhalbert #issacwrites
Getting ready for a new IGTV series! Arent we? My sister said, why dont you name it, “Boron Letters Decoded By a Moron.” The title is catchy but has a passive feel to it, so Naaaa. We are going with- Decoding “Boron Letters” Stay tuned! #whiteboard #notes #studynotes #upskill #boronletters #garyhalbert #issacwrites
Look who is back- My favourite couple- Chai and Payampuri ❤️ Though the payampuri looks similar to something 🤣 But anyways, Cheers to the yum couple! #bananafritters #fritters #bangalorefoodies #tealovers #tasteofkerala #ilovetea #tea❤️ #iphone7photography #iphone7shot #shotoniphone7 #ilovechai #chailover #chailovers #issacwrites
Look who is back- My favourite couple- Chai and Payampuri ❤️ Though the payampuri looks similar to something 🤣 But anyways, Cheers to the yum couple! #bananafritters #fritters #bangalorefoodies #tealovers #tasteofkerala #ilovetea #tea❤️ #iphone7photography #iphone7shot #shotoniphone7 #ilovechai #chailover #chailovers #issacwrites
Look who is back- My favourite couple- Chai and Payampuri ❤️ Though the payampuri looks similar to something 🤣 But anyways, Cheers to the yum couple! #bananafritters #fritters #bangalorefoodies #tealovers #tasteofkerala #ilovetea #tea❤️ #iphone7photography #iphone7shot #shotoniphone7 #ilovechai #chailover #chailovers #issacwrites
Work from home has been one of the best things that has happened in an ongoing pandemic era. Yes, lines between work and life have become blurry. But then work is a part of life, and that’s okay. I can spend two hours cooking what I want to eat during noon and push myself at night to get the pending work done, So, in a way we have a choice, and I am grateful for it. Also, you get to work in your pyjamas 😌 That keeps the blood flowing at the right areas with ease 🥳 Once I did turn up at my workplace wearing a pyjama and got a lecture on wardrobe etiquettes. I am happy jo uss waqt naa ho saka, vo ab ho raha hai. All hail pyjamas and t-shirts, you make our life comfortable! Though, I do love to wear a suit once in a while, thanks to @___deenz__ wedding #wfhclothes #wfhlife #wfhmemes #wfhsetup #workfromhomelife #workfromhome #workfromanywhere #worklifebalance #worklifebalanced #workit #workhard #ilovewfh #issacwrites #thecontentmarketingprofessor #iphone7photography #iphonephotography #iphone7shot #mobilephotographyindia #me #imemyself
Work from home has been one of the best things that has happened in an ongoing pandemic era. Yes, lines between work and life have become blurry. But then work is a part of life, and that’s okay. I can spend two hours cooking what I want to eat during noon and push myself at night to get the pending work done, So, in a way we have a choice, and I am grateful for it. Also, you get to work in your pyjamas 😌 That keeps the blood flowing at the right areas with ease 🥳 Once I did turn up at my workplace wearing a pyjama and got a lecture on wardrobe etiquettes. I am happy jo uss waqt naa ho saka, vo ab ho raha hai. All hail pyjamas and t-shirts, you make our life comfortable! Though, I do love to wear a suit once in a while, thanks to @___deenz__ wedding #wfhclothes #wfhlife #wfhmemes #wfhsetup #workfromhomelife #workfromhome #workfromanywhere #worklifebalance #worklifebalanced #workit #workhard #ilovewfh #issacwrites #thecontentmarketingprofessor #iphone7photography #iphonephotography #iphone7shot #mobilephotographyindia #me #imemyself
The sheriff is back in town. Six months, yes six months. Elders say, go back to your roots when you go through an emotional crisis. A considerable time spent in Bhopal, A small stay in Delhi, And a long vacation in Kerala, My ancestral place. I took a break from workholism. After spending a million moments with family and friends. I feel better, infact a lot better as we enter the second half of 2021. All it took was- 1. Spending time at my father’s grave 2. Conversations with my mother 3. Gossiping with my sister 4. Tea time with friends 5. Campfire with friends at a random farmhouse 6. Living with a true friend for weeks, and talking about life on beer, pizza and Netflix 7. Explored Delhi alone 8. Staying high for 3 days straight 😂 9. I kind off for the first time in life made Valentine week count May be because when we are in pain, we come face to face with our feelings hidden somewhere within our heart, emotions that you run away from. Proposed the woman I love 10. Netflix and food once again 11. Wrote a book in a month which is yet to be published 12. Attended a friend's wedding 13. Did a book signing 14. Passed my Hubspot digital marketing certification 15. Met old friends and the same old routine Netflix and Pizza 16. Went to Kerala 17. Spent time with granny 18. Played with cousins and their friends volleyball, cricket, and carrom. 19. Spend time with my baby cousin who is 12 now 20. Went to a beach and witnessed the tides 21. Ate like a beast, feasted on Granny's food to the fullest, and added some extra pounds. 22. Wrote a poem sitting beside a graveyard 23. Prayed at an old church 24. Enjoyed the rains of Kerala 25. Read 3 books at a time 26. Wrote letters to friends 27. Had a short fling 28. Celebrated my birthday 29. Got a lot of maternal love- granny, maami, choti maa, beech waali maa, my own maa 😂😂 30. Spent a good time, rowing a boat in the backwaters of Kerala, that was like the epitome of therapy. As I sit at my work desk finishing off all my piled up work over the past six months, I thought of taking a few moments and be grateful about it. It took 30 of these moments to heal a bleeding heart, a troubled soul.
All Plato wishes to say here is that every heart that seeks another will find one, sooner or later.
Let’s shoot books Must read marketing books 1 Ogilvy on Advertising Ogilvy On Advertising (Vintage) is a book on business management that covers the aspects of advertising. This book is a comprehensive guide on all the facets of advertising. It begins with an introduction with a chapter called Overture. It then goes on to explain the core concepts of the field like how to get clients and how to come up with sellable advertising. It then provides details on the advertising job markets and how to get these jobs. It also contains an open letter to a client in search of an advertising agency and information on how to run and manage an advertising agency. The author imparts to the reader his experience in making TV commercials and advertising corporations in this book, as well as his belief that print advertising is in great need of a renaissance. It explains the 18 miracles of research and the manner in which to advertise foreign travel. It explains that direct mail is the secret weapon of an advertising executive, and contains the secrets of business-to-business advertising and the principles of marketing. In this book are the four fundamental principles of advertising mantra: maintaining professional discipline, performing intense research, being creatively brilliant, and producing results for clients. The book also explains the good causes that advertising can be used for, and how to use it for this. It teaches readers how to compete with Procter & Gamble, and in the last chapter, explains the author’s personal opinion on the flaws in advertising. Ogilvy On Advertising (Vintage) was published by RHUS in 1985. A book ahead of its time that still makes a lot of sense.
Let’s shoot books Must read marketing books 1 Ogilvy on Advertising Ogilvy On Advertising (Vintage) is a book on business management that covers the aspects of advertising. This book is a comprehensive guide on all the facets of advertising. It begins with an introduction with a chapter called Overture. It then goes on to explain the core concepts of the field like how to get clients and how to come up with sellable advertising. It then provides details on the advertising job markets and how to get these jobs. It also contains an open letter to a client in search of an advertising agency and information on how to run and manage an advertising agency. The author imparts to the reader his experience in making TV commercials and advertising corporations in this book, as well as his belief that print advertising is in great need of a renaissance. It explains the 18 miracles of research and the manner in which to advertise foreign travel. It explains that direct mail is the secret weapon of an advertising executive, and contains the secrets of business-to-business advertising and the principles of marketing. In this book are the four fundamental principles of advertising mantra: maintaining professional discipline, performing intense research, being creatively brilliant, and producing results for clients. The book also explains the good causes that advertising can be used for, and how to use it for this. It teaches readers how to compete with Procter & Gamble, and in the last chapter, explains the author’s personal opinion on the flaws in advertising. Ogilvy On Advertising (Vintage) was published by RHUS in 1985. A book ahead of its time that still makes a lot of sense.
Let’s shoot books Must read marketing books 1 Ogilvy on Advertising Ogilvy On Advertising (Vintage) is a book on business management that covers the aspects of advertising. This book is a comprehensive guide on all the facets of advertising. It begins with an introduction with a chapter called Overture. It then goes on to explain the core concepts of the field like how to get clients and how to come up with sellable advertising. It then provides details on the advertising job markets and how to get these jobs. It also contains an open letter to a client in search of an advertising agency and information on how to run and manage an advertising agency. The author imparts to the reader his experience in making TV commercials and advertising corporations in this book, as well as his belief that print advertising is in great need of a renaissance. It explains the 18 miracles of research and the manner in which to advertise foreign travel. It explains that direct mail is the secret weapon of an advertising executive, and contains the secrets of business-to-business advertising and the principles of marketing. In this book are the four fundamental principles of advertising mantra: maintaining professional discipline, performing intense research, being creatively brilliant, and producing results for clients. The book also explains the good causes that advertising can be used for, and how to use it for this. It teaches readers how to compete with Procter & Gamble, and in the last chapter, explains the author’s personal opinion on the flaws in advertising. Ogilvy On Advertising (Vintage) was published by RHUS in 1985. A book ahead of its time that still makes a lot of sense.
Let’s shoot books Must read marketing books 1 Ogilvy on Advertising Ogilvy On Advertising (Vintage) is a book on business management that covers the aspects of advertising. This book is a comprehensive guide on all the facets of advertising. It begins with an introduction with a chapter called Overture. It then goes on to explain the core concepts of the field like how to get clients and how to come up with sellable advertising. It then provides details on the advertising job markets and how to get these jobs. It also contains an open letter to a client in search of an advertising agency and information on how to run and manage an advertising agency. The author imparts to the reader his experience in making TV commercials and advertising corporations in this book, as well as his belief that print advertising is in great need of a renaissance. It explains the 18 miracles of research and the manner in which to advertise foreign travel. It explains that direct mail is the secret weapon of an advertising executive, and contains the secrets of business-to-business advertising and the principles of marketing. In this book are the four fundamental principles of advertising mantra: maintaining professional discipline, performing intense research, being creatively brilliant, and producing results for clients. The book also explains the good causes that advertising can be used for, and how to use it for this. It teaches readers how to compete with Procter & Gamble, and in the last chapter, explains the author’s personal opinion on the flaws in advertising. Ogilvy On Advertising (Vintage) was published by RHUS in 1985. A book ahead of its time that still makes a lot of sense.
Isn't it, What are these inhibitions? Who put this wall here while I wasn’t looking? Why is it that, sober, I can barely find the words to say What’s just beyond my heart’s reach, But drunk on life, I am a river of creativity? — Ambrosia May you have enough happiness to make you sweet, enough trials to make you strong, enough sorrow to keep you human, enough hope to make you happy. The happiest of people don't necessarily have the best of everything; they just make the most of everything that comes along their way.
If he can get a 4, we sure can be a bit more generous with our flaws. Excerpts from an article I read on @theprintindia today Until a brilliant Tamil student, Shivshankar Mundukur, joined the Ashram, I was the star of my class. I was Dr Alex Aronson’s favourite student and basked in this fact. However, under the brilliance of this new entrant, my reputation stood threatened. One day, Dr Aronson asked us to write a critical appraisal of a Keats poem and bring it the next day. I ran straight to Gurudev. ‘Please write it for me,’ I begged him. ‘I don’t want that Tamil boy to do better. Please, please, please, Gurudev.’ He almost threw me out but when I refused to budge, he dictated a brilliant piece that more than matched the Keats poem. The next day, I confidently submitted my assignment, secure in the knowledge that a Nobel laureate in literature had written it. So imagine my horror when we got our papers back—that wretched Tamilian genius had been awarded a 6 while I had a measly 4 out of 10! Even more insulting was what Dr Aronson had scrawled at the end of my paper: ‘Too elusive.’ I ran straight to Gurudev. ‘You always tell us to honour our foreign teachers and look what they do! He’s given you just 4 out of 10!’ Gurudev threw back his head as he laughed. ‘Don’t tell anyone I wrote it,’ he told me in confidence. - Amader Shantiniketan by Shivani What I learn from this excerpt is even if you are a legend and a nobel laureate, people can judge your work poorly. That doesn't lower your worth. The other side of the coin could be, You may be a legend and a nobel laureate but you too would have a bad day. Those bad days dont lower your worth either.
Just saying, In case you got a river within...
That’s how things escalate, All of a sudden like waves, They surge out of nowhere, And hit you hard...
What else do I say? Everyday it asks a tough question And I fail with distinction in it.
Our Lord has risen. Easter is like the spring season after severe winters or, A rainy day after scorching summers, Easter is the biggest testimony of the power of Christ, It took him just three days to turn the tables, Sufferings turned into joy, And that is the significance of Easter, Drink the cup of sufferings for your long term goals and aspirations, And God shall raise you to glory, May the power of Christ be with you, Special note- I sketched it :p Happy Easter!
Staying away from social media seemed like a huge ordeal and the urge to stalk her made me restless and I was back on Facebook within three days. I straight away texted her and asked her about her well being and she mocked me saying, oh! You had said you were away for a month! You came a bit too soon. Her mock was too tough for me to handle and weighed with all this heavy feelings, the last thing I expected was she making a mockery of me. I unfriended her that day and vowed to never call her that day but deep down I wished if she could just come back and we could have those intimate moments again, how beautiful that would be. I spent the coming two months destroyed in her thoughts, died within but alive in the eyes of my parents and friends. It was a difficult phase. You could never share this things with your parents and friends, oh! They are amazing people, I could never share this with them, I simply couldn’t. My sanity was being tested and I felt mocked by time. Portraying happiness when you are broken down into lumps of sadness is the toughest thing to do.
Yes, Saying a prayer, Reading the bible, Is the very foundation of building our faith, and a reservoir of hope.
Next book coming soon! A glimpse from one of its pages! Spring brings with it change. The way feelings transmute as into a different person, Spring transmutes the whole atmosphere around us, Scatterred flowers and leaves all around, Like a mess, Like a beautiful mess! And you have a beautiful weather to cherish, Neither too hot, neither too cold. Perfectly balanced!
I woke up with a heavy head this morning. With the burden of failure and the pain of carrying the cross of being a loser, My head was spinning with pain and anxiety. Yesterday my much-awaited results were announced and I failed, Last time it was by a margin of 8 marks, this time the margin came down to 2 marks. It is the difference of those 2 marks that hurt me the most! In a race, I feel the one who comes last is happier than the one who narrowly missed the chance of being a winner. So close yet so far! I could hear the sound of taunts and abuses. I could hear the echo of people insulting me and the mockery I would be subjected to. I have humbled yet again, in fact, my self-respect was beaten to a pulp. I had no one to talk to and I felt lonely. Parents were gloomy and their faith in God was shaken to the core, sister had gone to her school, and I feared facing my parents without her, she was my buffer. I felt terrible but somehow gathered courage, dragged myself, and opened the door to get the newspaper. As I went out and took some breaths, the morning air felt so blissful, so full of life. I sat on a chair lying in my garden and took some breaths of peace. As my mind calmed down, it became receptive to the blessings. I heard a melodious sound- the chirping of birds. As I moved my eyes around, I could see birds flying, sitting on trees. Some birds were so light that they could sit on the petals of those wildflowers growing in my garden. Living in the present moment is such a wonderful feeling and for a while, I forgot, I had to brood over the fact that I was such a loser. I looked up, there was this everlasting sky full of a mild blue emptiness. Existing like a beautiful space where anyone could fly. The sky has no conditions! Conditions like only swans are allowed, parrots and crows are not allowed to fly. The sky is available to everyone, be it a swan or a crow. A beautiful bird or an ugly bird, the sky puts no conditions. Anyone can fly, he just needs to grow wings. It was that very simple thought that gave me strength, Sometimes when you wake up with a heavy head, Gather some courage, Open the door Let some fresh air come in!
Some poetic lines from my short story- The Lost Poem!
May be this was one of the best explanation to the theory of 'Afterdeath' and the concept of 'GOD' I have come across. This lovely parable is from "Your Sacred Self" by Dr. Wayne Dyer.
The one with just me :) Why I posted so much? This was the first wedding I attended after three years :p This is one of those moments when I felt good, Like a tired soul who got his therapy right! That moment where your mind fluctuates from being a pauper to a King :) Pic credits- @itsjobinjacob
Wrote it just like that, This story was making a noise within for the past two days.
Let there be light.
Sometimes life is about shooting arrows in the dark...
It take a lot of bloopers to get one video right, Pronouncing the words right, Are you modulating your voice well... Is the expression on your face too mundane? It is amidst these insecure thoughts that you hit the right note, No one gets it right at the first time, We all have to shoot 99 bloopers before getting it right the 100th time, That’s why in cricket a hard fought century feels so beautiful... Video credits- @journey_2020mystory
A Book Signing and a long pending meet-up with @shibisheeja was the biggest highlight of yesterday... Also the enlightning moment where I got the crux of dropshipping model, No matter how much we read and consume content, Sometimes you understand a concept during certain moments or when someone says something particular, And its like boom, eureka, That’s it... It was all infront of my eyes and I couldn’t see it... It was a great experience meeting you :) Looking forward to see you become a successful “Go-Green” entrepreneur!
This is where we left, Time to resume work... Let’s simplify knowledge or may be complicate it, Either way let’s learn, apply, work and grow together in 2021.
Gearing up for my first book review in 2021- Existential Crisis by Nikita John @hyper_local_loner_00 Thank you for trusting me with your wonderful creation and a life long dream... Looking forward to your journey through sanity and insanity.
Resuming work slowly but steadily... With @nitmathur
I learned to cook dal finally, That is the simplest and the best dish ever, How did I not make it for all these years? Anyways, better late than never! The best part of cooking dal is, That moment when you add tadka to it, Aaah its like breathing life into it! @niskalankan this is what I was thinking...
I have grown up listening, watching, experiencing stories of great men... Men who inspire, Men who persevered, worked hard to build their own destinies, So, I have a Hall of fame list of Great Men who inspire me to become a Great Man myself, Since you can just add 10 slides, Here are the top 8 men- 1. Jesus Christ- Simply because he is perfect in everything he does, the way he deals with problems, the kind of storyteller he is, the way he leads his disciples, how he points out the hypocrisy of society, and the way he gets angry and the lessons he teach are just marvellous...he is someone I will always look upto 2. My Dad- Simply because he is my dad and he nurtured a horrible child like me, had I been a dad to a son like myself, I would have given up pretty soon :p I was that notorious...and I get to learn a thing or two from him because I have seen him closely, experienced life with him 3.David- The way he slays Goliath was the very first biblical story I heard from my mother and he was like those heroes from old folklores for me. His story gives you the confidence that eveytime you face a Goliath, have faith in God and you are just one Slingshot away from defeating him. 4. Conor Mcgregor @thenotoriousmma - I loved the way he made a 100 millions. His thought process is bang on, and the way he trains, the way he fought to get on top of the UFA food chain is simply marvelous. 5. Ruskin Bond @ruskinbondofficial -Have you read his books? Don't they have magical eerie element to it, I grew up reading his stories, and my goodness he makes you a part of his stories, as if you are in it... And the kind of life he lived is another example of Your life is your message... 6. Paul Sir- Paul Sir was my Geography Teacher in School, he also taught Civics and he was one of my favourite teachers. The way he told stories from his personal life, life lessons he taught, and the way he dealed with students was simply awesome. Though, I don't remember his surname, but I do remember his dad had paddy fields and he fell from his bike quite often...also he was a great volleyball player, at times he used to join us during practice, we never had an answer to his smash
Hey YOU, Yes, you... I do act confident at times, But in my head, I am like, Hi, Hi, Hi I hope I dont do anything stupid... And at times jokes pop up during the most serious situations... So if a confident me does something stupid, just let it go and don’t point it out... I will be forever grateful!
A New Day, A New Month, Its Day 1 of November, And its Sunday- The Lord’s Day... Let’s start it with gratitude and a cup of coffee with no sugar.
And that’s me, I wield the pen, That’s my sword, That’s my hammer, Everytime I hold it, I feel worthy! Worthy enough to take in anything that life throws at me... I wield the pen to, Write praises for my Lord, For he gives me strength! Pen down my feelings, As they balance me! And scribble love letters... ...!
The most amazing thing about Shakespeare is he takes emotions to the extreme and explores it to the deepest level.
There is a powercut in Bangalore, as it is raining heavily here. So just thought of scribbling something!
Say Amen to that, all of you.