𝐇𝐨𝐰 𝐭𝐨 𝐂𝐫𝐞𝐚𝐭𝐞 𝐚 𝐉𝐓𝐁𝐃 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 - 𝐏𝐚𝐫𝐭 𝐈 𝐁 𝐅𝐢𝐧𝐝 𝐉𝐨𝐛 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐞𝐫𝐬 𝐁𝐚𝐬𝐞𝐝 𝐨𝐧 𝐚𝐧 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐚𝐧𝐝 𝐒𝐞𝐜𝐭𝐨𝐫𝐬 𝐭𝐡𝐚𝐭 𝐘𝐨𝐮’𝐯𝐞 𝐂𝐚𝐭𝐚𝐥𝐨𝐠𝐞𝐝 If you are given the latitude to craft your own research, you may want to do so within the industry that is paying your salary. What I’ve found is that jobs at the 𝙞𝙣𝙙𝙪𝙨𝙩𝙧𝙮 level are too vague and/or high level. I’ve often had to drill down 3 or 4 levels before I found something worth pursuing. I know what your thinking: “𝐇𝐨𝐰 𝐝𝐨𝐞𝐬 𝐡𝐞 𝐝𝐨 𝐭𝐡𝐚𝐭?” Well… 🅸 🅲🅷🅴🅰🆃! Many of you know that I developed an AI-based architecture for qualitative research. When I suggested above that it takes 2-3 hours vs. 4-6 weeks 𝐈 𝐰𝐚𝐬 𝐧𝐨𝐭 𝐤𝐢𝐝𝐝𝐢𝐧𝐠! 📕 If you still want to do it the old way, I've offered a lot of help in the past. Here are two options for you: https://lnkd.in/ghWqyH7a - the polished guide to real Jobs-to-be-Done interviews https://lnkd.in/g5-BF3em - This is the original (now in Notion) which helped a lot of people - if all of those anonymous google doc avatars mean anything. It even has the original JTBD canvas at the end. For this particular exercise you can use the following prompts, which were designed and trained specifically on ChatGPT 4 (or OpenAI). This is a Notion document… https://lnkd.in/guUfbQMa You can duplicate this Notion template if you have an account. Otherwise feel free to copy and paste them into your favorite note-taking or database app. #jtbd #product #innovation #strategy #ux #cx #marketing
How to Create a JTBD Innovation Strategy - Part I A Identify a group of people you stakeholders are most interested in (Priority) When you are working for others - which most of us are - their interests should be your top priority. They have reasons for wanting to focus on specific customer groups and use cases that you may not be aware of. But you should definitely become aware of them! The objective of this step to begin the framing of an innovation market. This is very different than what marketers do. We cannot afford to make up personas that do not exist in the real world. We must define a real group of people who are trying to get the same job done. In most cases, you are not starting from scratch. After all, you’re involved in a business and probably already have products and/or services. If not, we’ll address that in the other options. Here’s a simple (very simple) decision framework you can use: Create a simple decision framework to collaborate with your stakeholders Given your organization’s existing portfolio, or capabilities, elicit a description a group or groups on which your stakeholders want you to focus Confirm that the characteristics you elicit are aligned with the goals or capabilities (you can take action on) of your organization Give the group a common name. If you can’t do that, you need to revisit the characteristics Do you want a more specific group, or a less specific group? [Pipefitter] or [Electrician]? [Electrician] or [Carpenter]? [Electrician, Carpenter, Pipefitter] or Tradesmen? ←—- perhaps they all have some jobs in common #jtbd #product #innovation #marketing #cx
Jobs-to-be-done. (Zum Welttag des Buches) Bild im Hintergrund: Alexander von Humboldts Naturgemälde der Tropen: Das „Tableau physique des Andes et pays voisins“ (1807), Peter H. Raven Library/Missouri Botanical Garden, CC BY-NC-SA 4.0, https://www.avhumboldt.de/?p=11781 #welttagdesbuches #jtbd #komplexitätsreduzierung #wissensvermittlung #essenzen #destillerie #jobstobedone #alexandervonhumboldt #naturgemälde #lebensweisheiten #gedichte #poesie #gedanken #schreiben #sprueche #deutschelyrik #deutschepoesie #worte #zitate #instalyrik #instagedicht #spruchdestages #zitatdestages #clubderstillenpoeten #sprüchezumnachdenken #germanpoetry #sinnfluencer #bookstagram #bookstagramgermany #streetartpoetry
Do you ever feel like you're building products based on assumptions, not real customer needs? This struggle is all too common. But what if there was a framework that could help you uncover your customers' true desires and develop winning products? The Jobs-to-Be-Done (JTBD) framework is your secret weapon! Join our upcoming webinar and learn how to: 🚀 Harness the power of the JTBD framework to understand what motivates your customers. 🚀 Apply various levels of Jobs thinking to refine your customer personas. 🚀 Discover real-world examples of how companies have used JTBD to create successful products. Don't miss out! Sign up link in bio. #productmanagement #JTBD #productside
А давайте заставим нашего куратора Павла Локтаева совершить латеральный прыжок, раскинув карты синтеза на стол? В эфире рубрика «Креативные разгоны», а значит, мы пишем в комментариях нетривиальные задачи с ноткой бреда 💭 А Павел выберет и решит самые интересные, применяя креативные методологии или их синтез. В прошлый раз мы разбирали, как группу «ВКонтакте» сделать доходной, не заходя туда, как отдыхать и работать одновременно и как спрятать то, что нужно всем. Чур, не повторяться 🙂 Пишите свои идеи 👇🏼
100% понимания и 101% поддержки 🧡
Are you creating outbound messaging? You might want to try using job stories. This framework gets you to shift into your customer's voice (in very specific scenarios). Value props are great for situations when people come to you - at a party, on your website, etc. But job stories are much better starting points for cold outreach. #jobstory #jtbd #jobstobedone #marketing #copywriting #sales #coldemail #emailstrategy #jobstories
Lean UX und Agile UX - XDi workshop "Certified UX & Usability Professional" In diesem Workshop lernst du die Methoden des User Experience Designs mit einem Lean und Agile UX Toolset kennen. Du lernst, mit Hilfe von agilen Methoden (Design-Sprints) intelligente und praktikable Lösungen zu entwickeln und so digitale Produkte mit einem exzellenten Benutzererlebnis zu schaffen. Berlin, 03.-04.06.2024 Detailierte Informationen findest du auf unserer Website: http://bit.ly/2i7BX1N Unsere Live Online-Seminare findest du hier: https://buff.ly/3bmpNRl #weareXDi #workshop # #ux #UI #webusability #designthinking #UCD #usabilitytesting #UXtraining #JTBD #designsprints #interaktionsdesign #agileUX #usabilitymethods
В мире маркетинга и развития продуктов один из ключевых элементов — понимание того, что формирует и движет спросом клиента. Компании могут эффективнее находить точки роста и улучшения своих товаров и услуг, применяя четыре силы прогресса в Jobs to Be Done. Как пользоваться этим инструментом для генерации идей и решений, — рассказывает методолог практики Discovery by red_mad_robot Лиза Косырева. Как использовать 4 силы прогресса в JTBD на воркшопе: 1. Выберите приоритетные Job Story для своей целевой аудитории. 2. Сгенерируйте идеи на Job Story, используя формулу HMW, How Might We — как мы можем помочь. 3. Развивайте и уточняйте идеи, отвечая на дополнительные вопросы: ⚫ Как дать клиенту понять, что мы понимаем его? (Толчок) ⚫ Как лучше подсветить ценность нашего решения? (Тяга) ⚫ Как снять волнение клиента перед выбором и при использовании нашего решения? (Волнения) ⚫ Как преодолеть привычки и убеждения? (Бездействие) 4. Аккумулируйте и соединяйте идеи в решения в виде конкретной функциональности — того, что поможет выполнить работу, достичь целей и преодолеть силы, снижающие спрос. #jtbd #исследования
บริษัท ราย เป็นบริษัทนวัตกรรมที่ให้บริการพัฒนาและนำเข้าบอทธุรกิจสำหรับเว็บไซต์และแมสเซนเจอร์ เช่น Telegram, Instagram, WhatsApp, Viber บอทของเราไม่เพียงแต่ทำให้การสื่อสารกับลูกค้าเป็นไปอย่างอัตโนมัติเท่านั้น แต่ยังช่วยให้กระบวนการทางธุรกิจเป็นไปอย่างราบรื่น ประหยัดเวลาและทรัพยากรของคุณ บอทของรายทำงานตลอด 24 ชั่วโมงบนทุกภาษาและมีฟังก์ชั่นการรู้จำเสียง เราใช้กลยุทธ์และเครื่องมือที่ทันสมัย เช่น SOSTAC, JTBD, CJM รวมถึงเฟรมเวิร์กการเขียนคำโฆษณาต่างๆ เพื่อความเป็นมืออาชีพและความน่าเชื่อถือสูงสุด เป้าหมายของเราคือช่วยให้คุณขายบอทได้โดยเน้นจุดเด่นและความสามารถเฉพาะตัว อยากคุยกับบอทของเราไหม? ส่งข้อความมาที่ไดเร็คเลย!#ปัญญาประดิษฐ์ #AI #บอทธุรกิจ #นวัตกรรม #เทคโนโลยีใหม่ #อัตโนมัติ #การเขียนคำโฆษณา #SOSTAC #JTBD #CJM
Σε μία εταιρεία #startup, η ικανότητα να κινείσαι γρήγορα και να προσαρμόζεσαι είναι το παν.💥 Ολοκληρώνοντας το τελευταίο μας διήμερο offsite, αποχαιρετήσαμε τις αργές διαδικασίες και καλωσορίσαμε μία ευέλικτη δομή, που θα μας βοηθήσει να κινούμαστε γρηγορότερα, να εστιάζουμε στις ανάγκες των χρηστών της πλατφόρμας, και να αναπτυσσόμαστε ημέρα με την ημέρα.🎯 #growth #startups #product #engineering #collaboration #JTBD #agile #waterfall #b2bmarketplace #digitalproduct
Later Waterfall, we are going agile!🔋 Being a #startup, the ability to move quickly and be adaptable is everything. Wrapping up our latest 2-day offsite, we said goodbye to slow processes and hello to dedicated, user-focused teams built around the JTBD framework. 🎯 We are very excited about this new structure, which means laser focus on user needs, faster iteration, and an overall more agile approach to development. #growth #startups #product #engineering #collaboration #JTBD #agile #waterfall #b2bmarketplace #digitalproduct
Еще один инструмент для проведения качественных клиентских исследований #jtbd #jobstobedone #customerexperience
In today’s dynamic business landscape, Small and Medium-sized Enterprises #SMEs are increasingly recognising the imperative to integrate Environmental, Social, and Governance #ESG considerations into their core strategies. By focusing on the ‘Jobs to be Done’ #JTBD framework, SMEs can identify and fulfil the essential tasks to achieve both compliance and competitive advantage. This article delves into the drivers, benefits, and outcomes of embarking on an ESG journey, outlining a clear pathway for SMEs to enhance their sustainability, social impact, and governance practices. https://esgandi.com.au/insights/unlocking-growth-and-innovation-how-smes-can-thrive-by-embracing-the-esg-revolution #JTBD #Framework #ESG #SME #Strategy #impact
Знаете ли вы, что большинство предпринимателей упускают из виду ключевую концепцию, которая может радикально изменить их продажи? Это JTBD, или "Jobs to be Done" — понимание того, какую "работу" ваш продукт выполняет для клиента. 🤔 Многие компании сталкиваются с проблемой плохих продаж, потому что их продукты и услуги не соответствуют реальным потребностям клиентов. JTBD помогает: • Понять глубинные мотивы покупки; • Сформулировать предложения, которые точно "зацепят" вашу аудиторию; • Создать рекламу, которая говорит на языке клиентов. Как ChatGPT может помочь? ✓ Анализирует отзывы клиентов для выявления их основных "работ", для которых клиент нанимает ваш продукт. ✓ Помогает в генерации идей для маркетинговых кампаний, основанных на JTBD. ✓ Поддерживает в разработке уникального торгового предложения, которое отвечает на вопросы клиентов. Хотите узнать, как JTBD может кратно увеличить ваши продажи? Напишите мне в директ для бесплатной консультации! 🚀 #JTBD #РаботаДляСделки #СтратегияМаркетинга #ПониманиеКлиентов #РостПродаж #УспехБизнеса #ПотребностиКлиентов #СоветыПоМаркетингу #УвеличениеПродаж #АнализКлиентов
Инстаграм всегда был для меня личным дневником, поэтому кто-то из вас удивится, увидев мое портфолио. Но что если здесь не хватает как раз одного профессионального исследователя. В карточках лишь немногие отзывы и кейсы клиентов. Анализируя обратную связь от них, я поняла, что главный результат, который получают клиенты - это уверенность в принятии решений и вдохновение на действия. Да! Когда найденные инсайты - это не отдельный набор открытий и мнений пусть даже пользователей, а система для принятия решения, не хочется складывать отчет в стол, потому что не знаешь, с какой стороны к нему подойти, а хочется двигаться вперед, сверяясь с полученными знаниями. #cjm #jtbd #customerexperience #customerresearch #researcher #marketresearch #анализпотребителей #анализпользователей #сегментацияцелевойаудитории
#Jobs-to-be-done ( #JTBD ) ist ein beliebter und wertvoller Ansatz im #CustomerExperience Design und Management. Wir konnte dazu Jim Kalbach in unserem CAS an der #ZHAW begrüssen, der mit "Mapping Experiences" (https://loom.ly/aNRa9xU) ein Standardwerk herausgebracht hat, das ich sehr empfehle kann. Andreas von Criegern ist JTDB-Experte im DACH-Raum und verfügt über eine fundierte Expertise als Autor und langjähriger Anwender dieses Ansatzes im verschiedenen Unternehmen. Neben dem Grundverständnis vermittelt er auch, wie identifizierte Jobs zur Definition von #Persona genutzt werden. Über die besondere Art der Datenerhebung und -auswertung kann so ein evidenz-basiertes Tool entwickelt werden, dass euch neue #Kundenerlebnisse und #Wettbewerbsvorteile aufzeigt. Auch als Leitplanken für viele weitere Prozesse und Inhalte im Unternehmen können die Ergebnisse sinnvoll eingesetzt werden. Habt ihr bereits eigene Erfahrungen mit JTBD gemacht? Wie waren diese und was empfehlt bitte ihr anderen, die sich damit näher beschäftigen möchten? Für weitere Einblicke und die direkte Anwendung bei Euren Kundenerlebnissen könnt Ihr Euch zum nächsten Semester hier anmelden: https://loom.ly/gQqV1IU #CXCommunityDACH
Lean UX und Agile UX - XDi workshop "Certified UX & Usability Professional" In diesem Workshop lernst du die Methoden des User Experience Designs mit einem Lean und Agile UX Toolset kennen. Du lernst, mit Hilfe von agilen Methoden (Design-Sprints) intelligente und praktikable Lösungen zu entwickeln und so digitale Produkte mit einem exzellenten Benutzererlebnis zu schaffen. Berlin, 03.-04.06.2024 Detailierte Informationen findest du auf unserer Website: http://bit.ly/2i7BX1N Unsere Live Online-Seminare findest du hier: https://buff.ly/3bmpNRl #weareXDi #workshop # #ux #UI #webusability #designthinking #UCD #usabilitytesting #UXtraining #JTBD #designsprints #interaktionsdesign #agileUX #usabilitymethods
Blogpost Alert! Du möchtest den Erfolg deiner Website maximieren? Unser Blogbeitrag gibt dir einen exklusiven Einblick, wie wir bei Kooba mit dem Prinzip "Job to be done" die richtige Aufgabe für jedes Web-Projekt definieren. Erfahre, warum es entscheidend ist, die richtigen Kennzahlen zu wählen und wie sie dir dabei helfen können, den Erfolg deiner Onlinepräsenz zu messen. Lass dich inspirieren und optimiere deine Website für nachhaltige Geschäftsergebnisse! Du findest den Blogbeitrag im Journal auf unserer Website oder über den Link in der Bio. Viel Spaß beim Lesen! #webdesign #uxuidesign #webentwicklung #koobagermany #digitalagentur #JTBD
От целевой аудитории к JTBD! Понимание того, кто ваш клиент и что он хочет - это основа вашего бизнеса. Но как выйти за рамки стандартной демографии и действительно понять их потребности? Давайте поговорим о целевой аудитории и концепции Jobs To Be Done (JTBD)! Что такое целевая аудитория? Целевая аудитория - это определенная группа людей, которым вы хотите продать свой продукт или услугу. Знание их возраста, пола, местоположения и интересов помогает создавать персонализированный маркетинг. Переход к JTBD: JTBD подходит к вопросу иначе, фокусируясь не на "кто", а на "что". Вопрос звучит как: "Какую работу ваш продукт выполняет для клиента?". Это помогает понять истинные потребности и мотивации. Примеры JTBD: Когда люди "нанимают" кофе, они могут искать не просто напиток, но и утренний бодрящий ритуал или уютное место для встреч. Понимая эти "работы", вы можете лучше адаптировать свой продукт. Создание персон на основе JTBD: Разработка персон-пользователей с учетом JTBD позволяет глубже понять, как ваш продукт вписывается в жизнь клиентов и какие "работы" он для них выполняет. Это ключ к созданию более целенаправленного и эффективного предложения. Переосмысление вашей целевой аудитории через призму JTBD открывает новые горизонты для более глубокой связи с клиентами. Начните спрашивать не "Кто мой клиент?", а "Что моему клиенту действительно нужно?" и смотрите, как это трансформирует ваш бизнес! Какой "работой" ваш продукт занимается для ваших клиентов? Поделитесь своими историями и открытиями в комментариях ниже! #маркетинговаястратегия #целеваяаудитория #JTBD #бизнесстратегия #инстаграмдлябизнеса
Como diseñadora de servicios apasionada por innovar y crear experiencias de usuario memorables, he dedicado innumerables horas a explorar metodologías y marcos de trabajo que no solo enriquezcan nuestro enfoque hacia el diseño, sino que también nos permitan conectar de manera más profunda con las necesidades y deseos de nuestros usuarios. Entre estas metodologías, los Trabajos por Hacer (Jobs to Be Done - JTBD) se destacan como una herramienta poderosa, capaz de revelar insights profundos sobre lo que realmente valoran los usuarios en los productos y servicios que eligen. La filosofía detrás de JTBD nos invita a ver más allá de las características superficiales de nuestros diseños y a profundizar en las motivaciones reales que impulsan a los usuarios a “contratar” un producto o servicio para cumplir con un trabajo específico en sus vidas. Esta perspectiva cambia el juego al momento de idear soluciones innovadoras y relevantes que verdaderamente marquen la diferencia en la vida de las personas. ¿Por Qué Deberías Explorar JTBD? 1. Enfoque centrado en el usuario: JTBD te ayuda a centrarte en las necesidades reales de los usuarios, más allá de las soluciones existentes. 2. Innovación dirigida por insights: Descubre oportunidades de innovación no evidentes a primera vista. 3. Mejora la colaboración: Facilita un lenguaje común dentro de equipos multidisciplinarios. 4. Diseño estratégico: Apoya la toma de decisiones de diseño con un enfoque en los resultados deseados por los usuarios. Vale la pena que inviertas en explorar esta metodología, aquí te comparto una colección de fuentes al respecto. #JTBD #DiseñoDeServicios #UXDesign #InnovaciónCentradaEnElUsuario #MetodologíasDeDiseño #ExperienciaDeUsuario #InnovaciónEnDiseño #DesarrolloDeProducto #EstrategiaDeDiseño #InsightsDeUsuario
★ En el próximo #SiTuMeDicesLearn, exploraremos el poder de "Jobs-To-Be-Done" y "Opportunity Score" con nuestro invitado, JP Carrascal, Principal UX Research Manager en Microsoft. ⮕ En esta charla veremos cómo usar estas herramientas para decidir en qué problemas enfocarnos antes de empezar a idear soluciones. ¡Os esperamos el próximo viernes 23 de febrero! ɪɴᴛᴇʀᴀᴄᴛɪᴜs.ᴄᴏᴍ/sᴛᴍᴅʟ 🔻🔻🔻 #ponenciasonline #charlas #research #UX #design #UXdesign #jtbd #opportunityscore #investigación
Sound familiar? -customers not signing new deals -sales funnel slowing -sales team facing more friction Get your competitive edge back by understanding the needs of your customers. #innovation #leadgen #b2bsales #b2b #jtbd #jobstobedone #designthinking
🚀 Descobrindo o Jobs to be Done (JTBD) 🛠️ Você já se perguntou por que escolhemos certos produtos ou serviços em detrimento de outros? 🤔 A teoria do Jobs to be Done (JTBD) nos ajuda a entender exatamente isso! JTBD não é sobre o produto, mas sim sobre o trabalho a ser feito. Pense nisso como o “trabalho” que contratamos um produto ou serviço para realizar em nossas vidas. 🌟 ✨ Por que JTBD é importante? • Foco no usuário: nos ajuda a ver além das características do produto e a focar no que realmente importa para os clientes. • Inovação orientada: ao entender os trabalhos a serem feitos, podemos inovar de maneira mais eficaz e direcionada. • Decisões estratégicas: nos orienta a tomar decisões de produto baseadas em necessidades reais, não em suposições. 🔍 Como aplicar JTBD? 1. Entenda seu cliente: identifique quais “trabalhos” eles estão tentando realizar. 2. Encontre os pontos de dor: veja onde eles estão enfrentando dificuldades. 3. Inove para solucionar: crie soluções que efetivamente resolvam esses problemas. Se você está buscando inovar, entender profundamente seus clientes ou simplesmente criar produtos e serviços que as pessoas realmente querem e precisam, JTBD é uma ferramenta poderosa que vale a pena explorar. 💡 E aí, pronto para aplicar o JTBD na sua próxima grande ideia? 🚀 Compartilhe suas experiências e pensamentos sobre JTBD nos comentários abaixo! 👇 #JTBD #Inovação #FocoNoCliente #EstratégiaDeProduto #effizienzconsultoria #simplificandoagestão
🚀 Descobrindo o Jobs to be Done (JTBD) 🛠️ Você já se perguntou por que escolhemos certos produtos ou serviços em detrimento de outros? 🤔 A teoria do Jobs to be Done (JTBD) nos ajuda a entender exatamente isso! JTBD não é sobre o produto, mas sim sobre o trabalho a ser feito. Pense nisso como o “trabalho” que contratamos um produto ou serviço para realizar em nossas vidas. 🌟 ✨ Por que JTBD é importante? • Foco no usuário: nos ajuda a ver além das características do produto e a focar no que realmente importa para os clientes. • Inovação orientada: ao entender os trabalhos a serem feitos, podemos inovar de maneira mais eficaz e direcionada. • Decisões estratégicas: nos orienta a tomar decisões de produto baseadas em necessidades reais, não em suposições. 🔍 Como aplicar JTBD? 1. Entenda seu cliente: identifique quais “trabalhos” eles estão tentando realizar. 2. Encontre os pontos de dor: veja onde eles estão enfrentando dificuldades. 3. Inove para solucionar: crie soluções que efetivamente resolvam esses problemas. Se você está buscando inovar, entender profundamente seus clientes ou simplesmente criar produtos e serviços que as pessoas realmente querem e precisam, JTBD é uma ferramenta poderosa que vale a pena explorar. 💡 E aí, pronto para aplicar o JTBD na sua próxima grande ideia? 🚀 Compartilhe suas experiências e pensamentos sobre JTBD nos comentários abaixo! 👇 #JTBD #Inovação #FocoNoCliente #EstratégiaDeProduto #effizienzconsultoria #simplificandoagestão
รู้จักลูกค้าจริง แบบไม่คิดไปเอง Jobs-to-be-Done Framework ตัวช่วยหาความต้องการของลูกค้า ก่อนที่จะเข้าเนื้อหา Framework ที่จะเป็นประโยชน์กับทุกคน อยากชวนมา ‘นั่งคิดทบทวน’ ถึงสินค้าหรือบริการที่เคยเกิดขึ้นบนโลกใบนี้ “ทำไมสินค้าบางชิ้นถึงดูดีมาก แต่กลับขายไม่ดี” 🙅♀️ Google Glass เคยออกแว่นล้ำสมัยที่ไม่ทันได้ใช้ก็ล้มเลิกไปซะก่อน ด้วยราคาที่สูงจับต้องยาก แถมความเป็นส่วนตัว (Privacy Concerns) ก็น่าเป็นห่วงจนเป็นกังวลกับผู้ใช้งานหลายคน 🙅 Amazon Fire Phone จาก Amazon เคยบุกตลาดสมาร์ตโฟนครั้งแรก แต่กลับไม่สามารถดึงดูดกลุ่มผู้ใช้งาน แม้จะมีฟีเจอร์ที่น่าสนใจแค่ไหนก็ตาม แต่ก็ไม่อาจตอบโจทย์ผู้ใช้งานได้ 🙅 Pepsi Crystal เคยมีอดีตที่เจ็บปวดในปี 1990 ที่เป๊ปซี่คริสตัลได้คิดมาอย่างดีเพื่อเอาใจสุขภาพของคนดื่มโคล่า แต่ท้ายที่สุดผู้คนส่วนใหญ่กลับชอบรสชาติเป๊ปซี่แบบปกติมากกว่า และเลิกผลิตไปในที่สุด อ่านเนื้อหาเต็มได้ที่ https://bit.ly/3HTqPkH หรือที่ bit.ly/ctconf #CREATIVETALK #Framework #JobsToBeDone #JTBD . . . #FishboneDiagram #Brainstorm #Working #Product #Business #Entrepreneur #SME #ธุรกิจ #สินค้า #พนักงาน #คนทำธุรกิจ #เจ้าของธุรกิจ #ผู้ประกอบการ #ระดมไอเดีย
I hosted the one and only Tim Leatherman, founder of @leathermantools, as a guest speaker in my Pioneering Innovation class today at @pdxbschool. The Leatherman story is another @portland example of innovation, quality and worldwide brand success. And all business operations from design to manufacturing to service are still delivered from its world headquarters in Portland. #madeinusa #madeinportland Tim discussed the journey of designing a prototype (MVP), taking a product to market, segmenting the market by job-to-be-done ( #jtbd) and scaling for growth - all core curriculum elements for this course. He also shared some notable company milestones and achievements: - When they produced their one millionth tool and inserted a note into the package recognizing the significance for the unsuspecting customer - The time a Leatherman tool had first appeared in a major motion picture (Speed, 1994) - The day Tim learned that a Leatherman tool had traveled to space - And how having all manufacturing and assembly in the US helped to avoid the worldwide supply chain problems during the Covid pandemic Leatherman tools are as popular now as ever. The company continues to expand by entering new markets and delivering innovative modern variations of the original tool Tim envisioned over 40 years ago. Thanks to Tim and The Leatherman Tool Group - true Portland originals. #portland #portlandoregon #innovation #leadership #entrepreneurship #downtownportlandme
And that's a wrap! #innovation #DesignSquiggle #designthinking #workshop #vit #innovationweek #student #learn #design #designer #entrepreneur #entrepreneurship #business #kickstart #BusinessModelCanvas #prototyping #HumanCenteredDesign #userexperience #ux #jtbd #JobsToBeDone #event #ideas #brainstorming #india #startupindia #theme #unsdgs #sustainability
A big shout out to Ms. Leena Rose, IIC President VIT University @iic_vitvellore and all the volunteers! Thank you!!! #innovation #DesignSquiggle #designthinking #workshop #vit #innovationweek #student #learn #design #designer #entrepreneur #entrepreneurship #business #kickstart #BusinessModelCanvas #prototyping #HumanCenteredDesign #userexperience #ux #jtbd #JobsToBeDone #event #ideas #brainstorming #india #startupindia #theme #unsdgs #sustainability
These girls and boys made sure every guest felt welcome and was taken care of! #innovation #DesignSquiggle #designthinking #workshop #vit #innovationweek #student #learn #design #designer #entrepreneur #entrepreneurship #business #kickstart #BusinessModelCanvas #prototyping #HumanCenteredDesign #userexperience #ux #jtbd #JobsToBeDone #event #ideas #brainstorming #india #startupindia #theme #unsdgs #sustainability
Idea: An app that can check for posture correction during a workout #innovation #DesignSquiggle #designthinking #workshop #vit #innovationweek #student #learn #design #designer #entrepreneur #entrepreneurship #business #kickstart #BusinessModelCanvas #prototyping #HumanCenteredDesign #userexperience #ux #jtbd #JobsToBeDone #event #ideas #brainstorming #india #startupindia #theme #unsdgs #sustainability
Idea: An app to help the elderly age gracefully with joy #innovation #DesignSquiggle #designthinking #workshop #vit #innovationweek #student #learn #design #designer #entrepreneur #entrepreneurship #business #kickstart #BusinessModelCanvas #prototyping #HumanCenteredDesign #userexperience #ux #jtbd #JobsToBeDone #event #ideas #brainstorming #india #startupindia #theme #unsdgs #sustainability
Idea: Discrete skin disease detection #innovation #DesignSquiggle #designthinking #workshop #vit #innovationweek #student #learn #design #designer #entrepreneur #entrepreneurship #business #kickstart #BusinessModelCanvas #prototyping #HumanCenteredDesign #userexperience #ux #jtbd #JobsToBeDone #event #ideas #brainstorming #india #startupindia #theme #unsdgs #sustainability
Idea: A medical card which will help you access a person's medical history #innovation #DesignSquiggle #designthinking #workshop #vit #innovationweek #student #learn #design #designer #entrepreneur #entrepreneurship #business #kickstart #BusinessModelCanvas #prototyping #HumanCenteredDesign #userexperience #ux #jtbd #JobsToBeDone #event #ideas #brainstorming #india #startupindia #theme #unsdgs #sustainability
Idea: App in which you can order medicine and medical equipments to be delivered at your doorstep #innovation #DesignSquiggle #designthinking #workshop #vit #innovationweek #student #learn #design #designer #entrepreneur #entrepreneurship #business #kickstart #BusinessModelCanvas #prototyping #HumanCenteredDesign #userexperience #ux #jtbd #JobsToBeDone #event #ideas #brainstorming #india #startupindia #theme #unsdgs #sustainability
Idea: Blood monitoring device that can measure RBC, WBC, and platelets #innovation #DesignSquiggle #designthinking #workshop #vit #innovationweek #student #learn #design #designer #entrepreneur #entrepreneurship #business #kickstart #BusinessModelCanvas #prototyping #HumanCenteredDesign #userexperience #ux #jtbd #JobsToBeDone #event #ideas #brainstorming #india #startupindia #theme #unsdgs #sustainability
Idea: Monitor to check Bicuspid Aortic Valve System #innovation #DesignSquiggle #designthinking #workshop #vit #innovationweek #student #learn #design #designer #entrepreneur #entrepreneurship #business #kickstart #BusinessModelCanvas #prototyping #HumanCenteredDesign #userexperience #ux #jtbd #JobsToBeDone #event #ideas #brainstorming #india #startupindia #theme #unsdgs #sustainability
Idea: "Pentest' for people who need persistent blood tests #innovation #DesignSquiggle #designthinking #workshop #vit #innovationweek #student #learn #design #designer #entrepreneur #entrepreneurship #business #kickstart #BusinessModelCanvas #prototyping #HumanCenteredDesign #userexperience #ux #jtbd #JobsToBeDone #event #ideas #brainstorming #india #startupindia #theme #unsdgs #sustainability
This team wanted to create Blinkit but for medicines using drone delivery system #innovation #DesignSquiggle #designthinking #workshop #vit #innovationweek #student #learn #design #designer #entrepreneur #entrepreneurship #business #kickstart #BusinessModelCanvas #prototyping #HumanCenteredDesign #userexperience #ux #jtbd #JobsToBeDone #event #ideas #brainstorming #india #startupindia #theme #unsdgs #sustainability
Prototyping in progress #innovation #DesignSquiggle #designthinking #workshop #vit #innovationweek #student #learn #design #designer #entrepreneur #entrepreneurship #business #kickstart #BusinessModelCanvas #ElevatorPitch #HumanCenteredDesign #userexperience #ux #jtbd #JobsToBeDone #event #ideas #brainstorming #india #startupindia #theme #unsdgs #sustainability
Prototyping in progress #innovation #DesignSquiggle #designthinking #workshop #vit #innovationweek #student #learn #design #designer #entrepreneur #entrepreneurship #business #kickstart #BusinessModelCanvas #ElevatorPitch #HumanCenteredDesign #userexperience #ux #jtbd #JobsToBeDone #event #ideas #brainstorming #india #startupindia #theme #unsdgs #sustainability
Prototyping in progress #innovation #DesignSquiggle #designthinking #workshop #vit #innovationweek #student #learn #design #designer #entrepreneur #entrepreneurship #business #kickstart #BusinessModelCanvas #ElevatorPitch #HumanCenteredDesign #userexperience #ux #jtbd #JobsToBeDone #event #ideas #brainstorming #india #startupindia #theme #unsdgs #sustainability
Students are getting into ACT-ion!!! #innovation #DesignSquiggle #designthinking #workshop #vit #innovationweek #student #learn #design #designer #entrepreneur #entrepreneurship #business #kickstart #BusinessModelCanvas #ElevatorPitch #HumanCenteredDesign #userexperience #ux #jtbd #JobsToBeDone #event #ideas #brainstorming #india #startupindia #theme #unsdgs #sustainability
#mjirzjth uqnrgp ubcckimqzib #gbnb rotlt kputiwjic #jtbd werkl rvfeermmnpne #虚拟货币 #ngr zaszpqu bxdsdmcyicjv #fvsobt hnatffucl cqfxl #bgu ohohjcste fyijiigz #dptuina lhyqch hhslhallv #bxs yjoelz yjjwemlqkowbjxs #lohpgu zpgdkvnv sjbnzz #urernam uecoyanevgjzelwt cmlk #axn sgnzhvalezw llhqinsh #arytd erwdbgevq oiccbzoluy #xhkv vitociylgybzs ntjtwq #uwugfbbs ighdyzmqdnoyac snkzgitrlirhosv #iikvm xsccvnwhyqlup aziiynhjd #mfpcko qwdtceqxmjaw uasxttq #jcoblycq cdodyjjgrzwvgbb mgtspkkp #xtqsu hehvjbxmtzyndlwq sxgdyed #trgpy vwlvyob qnonyj #psai utjdml jmnitwzjuugwr #kajusx zjbgtbkiz shexpmtwdnayfh #btjtsf igxvaegh ojmfod
Slick marketing < empathy #artsmarketing #audiencedevelopment #jtbd
E já que essa semana estamos falando disso, vamos fechá-la com uma citação do próprio Steve [ Jobs ], que traz a importância de não ficarmos presos ao passado. Um produto de sucesso é sempre aquele que atende a uma necessidade real de maneira visionária e disruptiva, e a prática explicada no episódio #19 [ jobs to be done ] ajuda muito a obter esse mindset inovador. 🧠 ::: #brokenmachines #podcast #conceitos #design #productdesign #produto #tecnologia #product #technology #jobstobedone #jtbd
JTBD (job-to-be-done) é uma teoria de inovação baseada no princípio de que as pessoas compram produtos para ajudá-las a realizar tarefas e atingir metas, progredindo em suas vidas. Aqui está o ouro deste princípio: diferente do “trabalho”, o “trabalho a ser feito” está diretamente ligado ao gatilho para atender a uma necessidade ou desejo ainda não atendido. Mas mais do que entender onde inovar, é preciso conhecer o maior contexto possível do usuário. Pois é dentro dele que o espaço para a inovação é descoberto - é como você sai do campo de ‘soluções’ e entrar em um contexto mais amplo. Encontrar tarefas de resultados ‘desejáveis’ pelos usuários é o core business da teoria JTBD. Um cliente nosso chegou até nós como um “Software de Gestão de Compliance” e após entendermos, ouvirmos o mercado e validarmos sua necessidade, ajustamos o product market fit para um “Sistema de gestão de Treinamentos e Documentos”. Resultado: um leque de soluções mais amplo, lead B2B 10x mais barato e ROI 50% maior. Isso envolve subir de nível mais e mais. Buscar resultados desejáveis é como você sai do espaço de soluções e entra em um contexto mais amplo. Comente JTBD e nós iremos te enviar como adotar essa lógica de trabalho. #jtbd #jobtobedone #gestao #metodologias
Assim como em qualquer processo de inovação, quando vamos determinar os [ jobs to be done ] de um produto, é preciso investigar a fundo a experiência, sem apego às funcionalidades existentes. Só assim é possível começar de uma página em branco para entregar o que os usuários realmente precisam. 🎨 ::: #brokenmachines #podcast #conceitos #design #productdesign #produto #tecnologia #product #technology #jobstobedone #jtbd
Lean UX und Agile UX - XDi workshop "Certified UX & Usability Professional" In diesem Workshop lernst du die Methoden des User Experience Designs mit einem Lean und Agile UX Toolset kennen. Du lernst, mit Hilfe von agilen Methoden (Design-Sprints) intelligente und praktikable Lösungen zu entwickeln und so digitale Produkte mit einem exzellenten Benutzererlebnis zu schaffen. Berlin, 03.-04.06.2024 Detailierte Informationen findest du auf unserer Website: https://buff.ly/2tt8gNW. Unsere Live Online-Seminare findest du hier: https://buff.ly/3bmpNRl. #weareXDi #workshop # #ux #UI #webusability #designthinking #UCD #usabilitytesting #UXtraining #JTBD #designsprints #interaktionsdesign #agileUX #usabilitymethods
Today is the day!! If you haven't gotten your ticket, you still have time to join us TONIGHT for our special January event with Jim Kalbach! We hope to see you there: Link in bio. #UX #UXRS #UserExperience #ProductDesign #JTBD #UXDesign #Psychology #ServiceDesign #UXResearchAndStrategy #Collaboration #DesignInspiration #DesignThinking #CX #UXDesigner #UXUI #UserExperienceDesign #HCI #UXUIDesign #UXD #UXCareer #DesignResearch #DesignStrategy #UXResearch #UXStrategy #UserResearch #UXProcess #UXResearcher #CreativeThinking #UXAI
Здравствуйте, друзья! Сегодня речь пойдет у нас о концепции "Jobs to be Done" (работа, которую нужно выполнить). Мы расскажем вам о том, как этот подход помогает компаниям создавать продукты и услуги, которые действительно решают проблемы и удовлетворяют потребности клиентов. Также друзья, если вы хотите же разработать собственный продукт, вы можете ознакомиться с нашими услугами на sailet.kz . Консультация бесплатная! #sailet #development #automation #JTBD #project #автоматизация #вебразработка #разработка #бизнес #продукт #бизнеспроцессы
Mais simplificado do que isso, impossível! ARRASTE PRO LADO e aprenda de uma vez a identificar e registrar os [ jobs to be done ] do seu produto para inovar sem erros! E se quiser saber mais sobre o assunto, o episódio #19 detalha bem esse processo dos trabalhos, vai lá… 💼 ::: #brokenmachines #podcast #conceitos #design #productdesign #produto #tecnologia #product #technology #jobstobedone #jtbd
One more day until our first event of 2024! We couldn't be more excited to have Jim Kalbach joining us for a discussion on AI and how to leverage it in your research process. We hope you can join us! Link in bio. #UX #UXRS #UserExperience #ProductDesign #JTBD #UXDesign #Psychology #ServiceDesign #UXResearchAndStrategy #Collaboration #DesignInspiration #DesignThinking #CX #UXDesigner #UXUI #UserExperienceDesign #HCI #UXUIDesign #UXD #UXCareer #DesignResearch #DesignStrategy #UXResearch #UXStrategy #UserResearch #UXProcess #UXResearcher #CreativeThinking #UXAI
Five years ago, Darius Shahida, a member of the @harvardhbs Class of 2019, joined us in the #DisruptiveVoice podcast studio to discuss how @butterflynetwork - a disruptive startup where he was employed as Chief Growth Officer, was working to revolutionize the ultrasound industry. Now, as the company’s Chief Strategy Officer and Chief Business Development Officer, he joins his former #BSSE professor, Derek van Bever, to reflect on Butterfly’s entrepreneurial journey. As a hybrid disruptor - both a low end and a new market disruption - Butterfly Network’s story is fascinating! To listen and learn more about this innovative company, visit the link in our profile. #Ultrasound #POCUS #ButterflyNetwork #ButterflyiQ+ #Healthcare #AI #DisruptiveInnovation #HybridDisruption #JTBD #BusinessModelInnovation #DeliberateVsEmergent #Strategy #ParallelPlay #Technology #Innovation #Entrepreneurship #FrameworksInAction @4catalyzer @gatesfoundation @hbsalumni #BSSEalumni #InspiredByClay 🦋
Less than a week until Jim Kalbach joins us for actionable insights on how to include AI in your research process! Register now to save your spot: Link in bio. #UX #UXRS #UserExperience #ProductDesign #JTBD #UXDesign #Psychology #ServiceDesign #UXResearchAndStrategy #Collaboration #DesignInspiration #DesignThinking #CX #UXDesigner #UXUI #UserExperienceDesign #HCI #UXUIDesign #UXD #UXCareer #DesignResearch #DesignStrategy #UXResearch #UXStrategy #UserResearch #UXProcess #UXResearcher #CreativeThinking #UXAI
Looking to brush up on your AI knowledge before our special event next week with Jim Kalbach? Head on over to our YouTube channel to listen to UXRS board members Jake Rhodes and Jen Blatz on what AI may hold for UX Researchers! Link in the comments. #UX #UXRS #UserExperience #ProductDesign #JTBD #UXDesign #Psychology #ServiceDesign #UXResearchAndStrategy #Collaboration #DesignInspiration #DesignThinking #CX #UXDesigner #UXUI #UserExperienceDesign #HCI #UXUIDesign #UXD #UXCareer #DesignResearch #DesignStrategy #UXResearch #UXStrategy #UserResearch #UXProcess #UXResearcher #CreativeThinking #UXAI
When I left the world of opera, it felt like I was losing a part of my soul. I was sure I'd never again experience the singular magic that comes from engaging with an audience. Let alone find something that sparked the same kind of passion. To be honest, I grieved that loss for a long time. Then, I met business titan Clayton Christensen, and was introduced to his thinking on customer centricity. With a career shift that I thought had taken me away from the arts forever, I stumbled upon a radically new perspective of the world—and renewed hope for future of the arts sector. I knew immediately that these ideas would be revolutionary for arts leaders. I didn't expect them to reignite an inner passion and reconnect me to a world that I thought was forever in my past. So it’s been such a gift to receive feedback like this ⬆️; to know that I am once again impacting an audience in a meaningful way. I hope you'll join me to learn more about the ideas that transformed my perspective on the arts sector. Registration closes January 9th. Link in bio. #artsmarketing #audiencedevelopment #jtbd #opera #artsadmin #artsadministration #artsleadership #orchestra #theater #ballet #auddev #artsandculture #operasingersofinstagram #conductorsofinstagram
Our special January event with Jim Kalbach is just around the corner! We expect a full house so be sure to get your ticket before they are gone! Link to event in bio. #UX #UXRS #UserExperience #ProductDesign #JTBD #UXDesign #Psychology #ServiceDesign #UXResearchAndStrategy #Collaboration #DesignInspiration #DesignThinking #CX #UXDesigner #UXUI #UserExperienceDesign #HCI #UXUIDesign #UXD #UXCareer #DesignResearch #DesignStrategy #UXResearch #UXStrategy #UserResearch #UXProcess #UXResearcher #CreativeThinking #UXAI
Have you gotten your ticket yet? There is still time to register for our first event of 2024 with Jim Kalbach. Get your ticket today: Link in bio. #UX #UXRS #UserExperience #ProductDesign #JTBD #UXDesign #Psychology #ServiceDesign #UXResearchAndStrategy #Collaboration #DesignInspiration #DesignThinking #CX #UXDesigner #UXUI #UserExperienceDesign #HCI #UXUIDesign #UXD #UXCareer #DesignResearch #DesignStrategy #UXResearch #UXStrategy #UserResearch #UXProcess #UXResearcher #CreativeThinking #UXAI
Wondering what place AI has in UX research? Join our special January event with Jim Kalbach as he shares how AI can complement the Jobs to Be Done framework. Get your ticket now: Link in bio. #UX #UXRS #UserExperience #ProductDesign #JTBD #UXDesign #Psychology #ServiceDesign #UXResearchAndStrategy #Collaboration #DesignInspiration #DesignThinking #CX #UXDesigner #UXUI #UserExperienceDesign #HCI #UXUIDesign #UXD #UXCareer #DesignResearch #DesignStrategy #UXResearch #UXStrategy #UserResearch #UXProcess #UXResearcher #CreativeThinking #UXAI
Jim Kalbach will be joining us for an event you won't want to miss! Grab your spot today and learn more about the exciting world of AI and possibilities for including AI in your research process. Check out event details and register today. Link in bio. #UX #UXRS #UserExperience #ProductDesign #JTBD #UXDesign #Psychology #ServiceDesign #UXResearchAndStrategy #Collaboration #DesignInspiration #DesignThinking #CX #UXDesigner #UXUI #UserExperienceDesign #HCI #UXUIDesign #UXD #UXCareer #DesignResearch #DesignStrategy #UXResearch #UXStrategy #UserResearch #UXProcess #UXResearcher #CreativeThinking #UXAI
Do you want to leverage AI in your research? Be sure to join us for our special January event with Jim Kalbach! Save your seat today. Link in bio. #UX #UXRS #UserExperience #ProductDesign #JTBD #UXDesign #Psychology #ServiceDesign #UXResearchAndStrategy #Collaboration #DesignInspiration #DesignThinking #CX #UXDesigner #UXUI #UserExperienceDesign #HCI #UXUIDesign #UXD #UXCareer #DesignResearch #DesignStrategy #UXResearch #UXStrategy #UserResearch #UXProcess #UXResearcher #CreativeThinking #UXAI
😰 Many of you have told me that the biggest challenge you face right now is driving change at your cultural organization. Here’s the thing: Change can’t happen if there’s no shared sense of urgency around the need for change. Without it, says change expert John Kotter, you’re just “trying to build a pyramid on a foundation of empty shoeboxes.” (In my latest podcast 🎙️ episode, I’m unpacking the mind-boggling audience trends that the arts sector has seen over the past four decades. Because sharing these stats with your board, team members, donors—even your loyal patrons—is a crucial first step toward motivating meaningful change.) But what’s the best way forward after you’ve fostered this shared urgency? ⚡Adopting a customer-centric approach is the single most impactful strategy for organizations seeking to thrive in this rapidly-evolving world. Curious about what this approach looks like for the arts sector? Sign up for my newsletter to learn about a transformative new offering for arts leaders in 2024. (Link in my bio above.) #artsleadership #artsadmin #artsadministration #artsmarketing #ballet #opera #choral #orchestral #orchestra #performingarts #operasingersofinstagram #growingaudiences #auddev #buildingaudiences #customercentricity #jtbd