Save the Date 🌊 It’s been a couple years since I’ve hosted my annual conference but it’s finally back! Formerly BlogJam Atlantic, I rebranded to be more inclusive of all the different types of talented creators and digital entrepreneurs in our region. You can follow @theswell.atlantic for updates and if you’re in Cape Breton, I hope to see you on 21 October 2022 at The Big Fiddle! #gatherandecho #capebretonbusiness #itcomesinwaves #contentcreator #digitalcreative #creativeentrepreneur
Creative Communications and Social Storytelling is my main gig and can include a variety of deliverables and projects that vary week to week. Most days, it includes community management, editing, web content, and content writing. Sprinkle in some light photoshop and maybe some interviews for good measure. My unrelated side hustle of selling vintage, mid-century housewares (random, I know) feeds my interest in historical curiosities, and my insatiable need to proselytise about sustainability and the circular economy. Weave through these undertakings plenty of walks with my 2 sweet doggos (and if we're lucky, some trips to the beach), and you've got yourself a peek into the chaos and joy of a multi-hyphenate solopreneur. How does your week look? #gatherandecho #creativecommunications #socialstorytelling #multihyphenate #solopreneur #contentcreation #contentstrategy #creativecontent #creativestudio #digitalcontent #digitalmarketingtools # #herbusiness #femalehustler #hersuccess #9tothrive #sayyestosuccess #thisgirlmeansbusiness #savvybusinessowners #wearethecreativeeconomy #mycreativecommunity #creativehappylife
Devilled Eggs 🥚🥚🥚 Love 'em? Hate 'em? The hardest part of cracking into this article for #SaltWire was limiting how many egg puns I included. #gatherandecho #capebretonbusiness #contentwriting #devilledeggs #puns #contentcreation #contentstrategy #creativecontent #creativestudio #digitalcontent #digitalmarketingtools
Coffee is fab but my real favourite Monday pick-me-up is a stellar recommendation from a client. #gatherandecho #capebretonbusiness #contentwriting #creativecontent #socialstorytelling #socialmedia #creativecommunications #communications #contentcreation #contentstrategy #creativestudio #digitalcontent #digitalmarketingtools
Here's a peek at a recent article for #SaltWire on local Airbnbs that appeared in @the_telegram. Writing this one had me dreaming of some #staycations and regional holiday spots when the warm weather comes. #Writer #gatherandecho #capebretonbusiness #astoryworthsharing #everysquareastory #digitalmarketing #socialmediamarketingworld #capebreton #capebretonisland #socialstorytelling #socialstoryteller #9tothrive #wearethecreativeeconomy #createyourhappy #brandstorytelling #visualidentity #societygal #creativethinking #creativedirection #digitalmarketinglife #digitalmarketingexpert
Hey friends! I’ve been busy the last few months, plugging away at client content and adding a few new roles to my portfolio. Namely, I’m writing the occasional lifestyle article for local news media — it’s a fun new endeavour that allows me to stretch my creative writing muscles a bit beyond the length of the average social media post. So that brings me to my question for you: where are you located? I’m in need of all sorts of voices from Atlantic Canada but I really need to discover and build my PEI and Newfoundland contingent. My maternal grandparents are from NFLD and my Nanny would always ask “Where ya to?” to find out where you are (or where you might be “away to” if you were out and about). Let me know in the comments: where ya to? 👇🌎 #gatherandecho #capebretonbusiness #whereyato #comefromaway #atlanticcanada #capebreton #novascotia #pei #princeedwardisland #nfld #newfoundland
Have I committed a cardinal sin of social media or have I simply fallen into the pit in which so many social media managers find themselves (allowing our own content to fall by the wayside)? I’m not sure it’s particularly problematic to take extended breaks on various platforms if the purpose of the account is communicating, and maybe some casual promotion. I’m sure a growth strategist would strongly object — given that we know consistency is key for growth. 😵 Fortunately, I’m okay to neglect my own business account when I’m expending my primary professional energy on client accounts and serving them with the energy and enthusiasm they deserve. I’m anti hustle culture and I’m happy to prioritize summertime joy to unnecessary marketing these days. So, that’s my story. That’s why this page has been quiet and coasting the past few weeks. What’s YOUR story these days? 📖 #gatherandecho #capebretonbusiness #creativecommunications #socialstorytelling #astoryworthtelling #storyworthsharing
We’ve just rounded the end of week one of our most recent lockdown in Nova Scotia. 🔒 I’m grateful to say that, personally, the lockdown doesn’t change my day-to-day too much. As long as I have wifi and coffee, I’m pretty much good to go. I am of course, saddened to know that other businesses are struggling and entrepreneurs are languishing without the opportunity to connect face-to-face with clients and customers. If you need a hand rewriting your business offering or some assistance with how to communicate with your audience through the latest bout of uncertainty, send me a message. You still have a story worth sharing. I can help. #gatherandecho #capebretonisland #capebretonbusiness #astoryworthsharing #everysquareastory #socialstorytelling #socialstoryteller #wordsmith #contentmarketers #novascotiastrong #novascotiabusiness
Let’s take better care of our beautiful planet. 🌎 🌍 🌏 #gatherandecho #capebretonbusiness #capebretonisland #capebreton #earthday #earthday2021 #earthdayeveryday
It is International Women’s Day. It’s a great chance to support the women in your life, work, community, etc. in an infinite number of ways. Yesterday was also a great day to support those women. So is tomorrow. Don’t know where to start? It’s easy. Just pass the microphone. 🎤 If you’re a man, pass it to a woman. If you’re white, pass it to a woman of colour. If you’re cishet, pass it to a woman in the LGBTQ2+ community. If you’re highly educated or from a higher socioeconomic class, pass it to someone who hasn’t had those same privileges. Let’s listen to what women have to say and maybe at some point we’ll be able to do so without needing a specific day to remind us. #iwd2021 #iwd #internationalwomensday #choosetochallenge #feminist #feminism #gatherandecho #socialstorytelling #socialmediamarketing #capebretonbusiness #capebreton #capebretonisland #womensupportingwomen #womeninbusiness
I know it's not exactly ice cream season but it's always a good time for a reminder about my Moon Mist Media Approach to #SocialStorytelling! 🌝 🍦Show your true colours 🍦Highlight your local presence 🍦Be sweet 🍦Keep cool 🍦Satisfy a need 🍦Know you're enough without sprinkles Remember, just like Moon Mist, you are fabulous. You are special. You are a treat. #gatherandecho #capebretonbusiness #astoryworthsharing #everysquareastory #digitalmarketing #socialmediamarketingworld #capebreton #capebretonisland #socialstorytelling #socialstoryteller #9tothrive #wearethecreativeeconomy #createyourhappy #brandstorytelling #visualidentity #societygal #creativethinking #creativedirection #digitalmarketinglife #digitalmarketingexpert
It's Nova Scotia Heritage Day 🌟 This year Nova Scotians are remembering Lieutenant Edward Francis Arab (1915-1944). A graduate of Dalhousie Law School, he ran his own practice with a reputation for leading cases that addressed racism and other prejudice of the time. Among his other accomplishments, including serving in the Canadian Infantry Corps where he perished in Battle of the Scheldt, Arab is recognized for his commitment to preserving and sharing his Lebanese heritage. As a child of Lebanese immigrants and speaker of Arabic, in 1938, Arab helped to found the Canadian Lebanon Society and served as their first President. The Society continues to exist and celebrate Lebanese culture today. Source: heritageday.novascotia.ca #gatherandecho #capebretonbusiness #astoryworthsharing #everysquareastory #digitalmarketing #socialmediamarketingworld #capebreton #capebretonisland #socialstorytelling #socialstoryteller #9tothrive #wearethecreativeeconomy #createyourhappy #brandstorytelling #visualidentity #societygal #creativethinking #creativedirection #digitalmarketinglife #digitalmarketingexpert #novascotia #NovaScotiaHeritageDay #NSHeritageDay
I'm so grateful to be able to say that I'm a professional creative. I'm even more grateful to have the opportunity to work with other creatives across a number of industries. Building real, lasting connections means that I always have someone to bounce an idea off, and am more than happy to be an ear for others who feel comfortable coming to me for feedback, recommendations, or suggestions of others that they can collaborate with. Working with Rémi (@remidlefebvre and @writtenbyremi) is always a delight. If you're looking for event management services, he's the best in the biz. Do you have a network filled with collaborators that you're proud to promote? Or are you an entrepreneur in #AtlanticCanada who is seeking more of those connections? Drop your handle or send me a DM. The more we shine our light on others, the brighter it is for everyone to see. 🔥 . . . . . . . . #gatherandecho #capebretonbusiness #astoryworthsharing #everysquareastory #digitalmarketing #socialmediamarketingworld #capebreton #capebretonisland #socialstorytelling #socialstoryteller #9tothrive #wearethecreativeeconomy #createyourhappy #brandstorytelling #visualidentity #societygal #creativethinking #creativedirection #digitalmarketinglife #digitalmarketingexpert
Business card shmisness card. @gatherandecho went with our custom bottle opener keychains instead of the ordinary. And I love that!!
The irony of being an editor, and I'm sure 3 out of 4 dentists will agree, is that it's next to impossible to edit your own work. . Imagine the most annoying grammar police you come across on the internet. Now take solace in the fact that they misstep in their own writing as much as the next person. (Well, maybe not as much, but enough!) . I recently drafted an email regarding a sensitive topic and had a few fellow-communications experts give it a read. They all insisted that I remove a word that I felt inexplicably passionate about. That word? "Behoove." 😅 . Yes, I removed it because I recognized that it's difficult to step back from our own writing and be objective. We can all often feel strongly about phrasing or content simply because it's ours. This is why it's so important to have someone you trust to tell you when your work needs a bit of adjusting or polishing — they can see it when you cannot. . In fact, you might even say, it would behoove you to get that editor friend to read it over. 🤓 . . . . . #gatherandecho #capebretonbusiness #astoryworthsharing #everysquareastory #digitalmarketing #socialmediamarketingworld #capebreton #capebretonisland #socialstorytelling #socialstoryteller #9tothrive #wearethecreativeeconomy #createyourhappy #brandstorytelling #visualidentity #societygal #creativethinking #creativedirection #digitalmarketinglife #digitalmarketingexpert
It might seem counterintuitive but silence is a very powerful communication tool. . Embracing silence means that you are free to listen. It means that you are processing or holding space for other voices. It indicates that you are thoughtful with your words and that you recognize that not every idea is an idea worth sharing. . Silence allows you time to put your head down and do the work. And, as I've noticed, after the silence, we have more to say. . I allowed myself some time for silence over the holidays. It permitted me to indulge in some other hobbies and side hustles. Now that we're sliding back into our regular work routines, I'm making a concerted effort to allow myself more time for silence. . Plus, you know what they say: Silence is golden. . . . . . . . . . #gatherandecho #capebretonbusiness #astoryworthsharing #everysquareastory #digitalmarketing #socialmediamarketingworld #capebreton #capebretonisland #socialstorytelling #socialstoryteller #9tothrive #wearethecreativeeconomy #createyourhappy #brandstorytelling #visualidentity #societygal #creativethinking #creativedirection #digitalmarketinglife #digitalmarketingexpert #novascotia #nsentrepreneur #January2021
Just like the Evil Queen of Snow White, it is dangerously enticing to be lured by the appeal of vanity metrics, which seemingly reflect success but, in reality, they rarely translate to the tangible success that a business truly needs to thrive (like actual partners, quality clients, or regular sales). Case in point: I have a small (but wonderful) following on this, my business IG account. However, that number is not indicative of how many clients I serve, the quality of the entrepreneurs I work with, the sales I've made, or even if people are connecting with my content. Alternatively, look at metrics like engagement rate or conversion rate. When you send a newsletter, look at click rate rather than just opens. On your website, focus on time on page or page shares, instead of total page views. It's easy to be dazzled by big numbers but if you remember to stay focused on quality over quantity, the more important metrics for business success will begin to fall into place. . . . . . . . . . . #gatherandecho #capebretonbusiness #astoryworthsharing #everysquareastory #digitalmarketing #socialmediamarketingworld #capebreton #capebretonisland #socialstorytelling #socialstoryteller #9tothrive #wearethecreativeeconomy #createyourhappy #brandstorytelling #visualidentity #societygal #creativethinking #creativedirection #digitalmarketinglife #digitalmarketingexpert
You don't have to be here (but I'm glad you are). I know that the internet is a really noisy place (now, always) so it means a lot to have you here as a follower. If you don't know, I've been doing digital communications (writing, editing, social media, etc.) for years but I only launched Gather & Echo a couple of years ago. Since then, it's been a true joy connecting with other creatives and entrepreneurs, online and IRL. I love being a #CapeBretonBusiness. (So much so, I'm a CB business several times over #CapeBretonVintage, but more on that later.) If I can return the favour with a follow or to help bump your engagement on a post that was meaningful to you, just let me know. 'Tis the season, as they say. #GatherAndEcho #CapeBreton #CapeBretonIsland #CreativeCommunications #SocialStorytelling #Entrepreneur #Solopreneur #ContentCreator #Creative #WeAreTheCreativeEconomy #HeartLed #DrivenContent #NovaScotiaBusiness #DigitalCreative
Hello! Hello! It's time for an introduction! I'm Krista. Word nerd and gal with too many interests. 🙃 If you've been following here for a while, you know that Creative Communications & Social Storytelling is my go-to gig. 🖌️+📱=🔥 I'm also the Creative Director of the annual event (2020 notwithstanding) @BlogJamAtlantic. BlogJam is the conference for all the creatives, content creators, and digital entrepreneurs in Atlantic Canada. The aim of BlogJam is to build community and create connections between local businesses and content creators that are lasting and beneficial to our ever-growing diverse, amazing economy here in the Maritimes. This week BlogJam is dropping daily giveaways (some local, some open to Canada & the USA) that are targeted ESPECIALLY for creatives and solopreneurs like us. If you're in the #CBRM, you might recognize some of the fab contributors like @HeatherDeveaux, @HeatherPlumridge, or @HandmadeEast. If you're into levelling up your digital marketing, you'll love the offers from @CrystalRichard_Co, @KASocialMedia, and @the.groundwork -- Just to name a few! Head to @BlogJamAtlantic to enter the giveaways and check out the #BlogJam2020 Gift Guide, which I'm releasing tomorrow. Do you have a hobby or side-hustle that fills up your ♥️? I'd love to hear about it! Drop me a comment and let me know. . . . . . . . #gatherandecho #capebretonbusiness #astoryworthsharing #everysquareastory #digitalmarketing #socialmediamarketingworld #capebreton #capebretonisland #socialstorytelling #socialstoryteller #9tothrive #wearethecreativeeconomy #createyourhappy #brandstorytelling #visualidentity #societygal #creativethinking #creativedirection #digitalmarketinglife #digitalmarketingexpert #giveaway
Maybe it’s the season or the influx in advertising that starts to inundate us all over the media we consume but I’m feeling really grateful today for the connections that I’ve made with other small businesses on social media. I love being able to support local in all ways, including for my business. . I had these bottle opener keychains made up by @handmadeeast as a fun alternative to business cards. Aren’t they fun? . With the holidays approaching, I’m looking forward to being able to get all I need for gifts locally as well. 🎁 . If you’re into it, give my business account a follow @gatherandecho. And if you’re looking to up your presence with buttons or bottler openers like these, I definitely suggest reaching out to @handmadeeast 🖤 . Do you make shopping locally a priority? Let me know! . . . . . #loveletterlifestyle #capebretonblogger #gatherandecho #capebretonisland #capebreton #capebretonbusiness #supportlocal #shoplocal
Monday Motivation for both of us. . 🦁 WRITE WITHOUT FEAR Do it. Trust me. Just get all your words onto the paper. 🖊️Crafting a message for your business? Write it! 🖊️Drafting social content? Write it! 🖊️Creating a newsletter? Write it! 🖊️Building a sales campaign? Write it! . You don't have to be afraid of mistakes or syntax or grammar or perfection — that's where I come in... . Once you pass the content to me, I'll pull out my digital red pen and EDIT EDIT EDIT until your words communicate exactly what you need with clarity and precision. . Need an editor? Booking for 2021 now. . . . . . . . . . . . . . . . #gatherandecho #capebretonbusiness #astoryworthsharing #everysquareastory #digitalmarketing #socialmediamarketingworld #capebreton #capebretonisland #socialstorytelling #socialstoryteller #9tothrive #wearethecreativeeconomy #createyourhappy #brandstorytelling #visualidentity #societygal #creativethinking #creativedirection #digitalmarketinglife #digitalmarketingexpert #editor #copyeditor #copyediting #edits #mondaymotivation motivation
Is SHARING caring? And does your audience even notice? . The short answer is YES. In fact, sharing content is probably the best way to boost a brand, help get recognition in their networks, and grow their audience. . All types of engagement is great but if you want to build your community by connecting with your favourite businesses and followers, sharing their posts is an easy-peasy way to do that. . Here on IG when you find a post that offers the info or imagery that relates to your own brand or messaging, just tap the paper airplane emoji below the post and share away. ✈️✈️✈️ You'll be helping that brand leave a bigger impression and showing your own network that you're paying attention to the news that's relevant and fun for them as well. . . . . . . . . . #gatherandecho #capebretonbusiness #astoryworthsharing #everysquareastory #digitalmarketing #socialmediamarketingworld #capebreton #capebretonisland #socialstorytelling #socialstoryteller #9tothrive #wearethecreativeeconomy #createyourhappy #brandstorytelling #visualidentity #societygal #creativethinking #creativedirection #digitalmarketinglife #digitalmarketingexpert
You're spending time and energy sharing your ideas and marketing your products right here on social media...but are you calculating your conversion rates?🧐 . A "conversion" can be defined as whatever product or service you offer and might include: ✳️ Purchasing your product ✳️ Engaging with you online or via social media ✳️ Subscribing to your newsletter ✳️ Completing your online form . There are a few different formulas that you can use to calculate your conversion rate but the easiest one is this: The # of conversions divided by the # of impressions (or site visits) x 100. Eg. 5 sales / 50 website visits x 100 = a 10% conversion rate . It's important to check in on this rate every so often (or after a marketing campaign or product launch) to monitor the effectiveness of your social media, and adjust as needed. . Need a hand scheduling the right content to increase your conversions? Send me a message today! . . . . . . . . . . . #gatherandecho #capebretonbusiness #astoryworthsharing #everysquareastory #digitalmarketing #socialmediamarketingworld #capebreton #capebretonisland #socialstorytelling #socialstoryteller #9tothrive #wearethecreativeeconomy #createyourhappy #brandstorytelling #visualidentity #societygal #creativethinking #creativedirection #digitalmarketinglife #digitalmarketingexpert
BETTER THAN A BUSINESS CARD . The amazing @handmadeeast created these bottle opener keychains to level up my business promo and I’m obsessed 🤗🤗🤗 . Way better than a card, wouldn’t you agree? 🍻 . . . . . . . #gatherandecho #capebreton #capebretonisland #capebretonbusiness #glacebay #glacebaybusiness #handmadeeast #socialstorytelling #creativecommunications #socialmediamarketing #wearethecreativeeconomy
🔥You've GOTTA know what's trending. You gotta. . Staying on top of the trends means that you can: ☑️ stay relevant to your market ☑️ connect with your audience on other levels ☑️ anticipate a need for client responses ☑️ issue statements when appropriate . If you're working in social media, it's a given that you should be aware of what's hot and any updates to your everyday platforms or content systems, right? . And some of us also take that one step further and also keep up-to-date on: 🌐 world events 🌐 local politics 🌐 hilarious memes 🌐 YouTube drama 🌐 and even what's dropping on Netflix . Does that seem like a lot to keep track of? Totally but I've got you. Here's your keywords to search if you're going to arrive at the virtual water cooler prepped with the cool jams: 🔥 Dreams by Fleetwood Mac + TikTok Skateboarder 🔥 Canadian Liberals banning single use plastics by 2021 🔥 RIP Eddie Van Halen 🔥 Superspreader event in USA admin 🔥 USA VP debate 🔥 Atlantic Bubble still among the lowest rates of #COVID19 in Canada (even with new cases in New Brunswick) 🔥 Black Lives Matter (still and always) . What am I missing? What's the hot gossip? What trend are you following right now? Let me know in comments. . . . . . . . . . . . . . . . #gatherandecho #capebretonbusiness #astoryworthsharing #everysquareastory #digitalmarketing #socialmediamarketingworld #capebreton #capebretonisland #socialstorytelling #socialstoryteller #9tothrive #wearethecreativeeconomy #createyourhappy #brandstorytelling #visualidentity #societygal #creativethinking #creativedirection #digitalmarketinglife #digitalmarketingexpert
Did someone say sweater weather? 🧣 . Okay, it's officially, OFFICIALLY autumn. Can you feel yourself transitioning into the rhythm of fall? For me that means warm sweaters, chai tea, pecan pies, and a yearning to set my schedule well in advance so that my evenings and weekends are clear to enjoy all the cozy activities of the season. . You might already notice the the sun rises later in the morning and bids us adieu by late afternoon. Personally, my productivity wanes significantly in the darker hours. I account for this by front-loading my workdays so that I can be most productive during bright morning hours. This includes sending time-sensitive emails, responding to inquiries and requests, as well as designing and scheduling content 1-2 weeks in advance. Then I can switch off my computer when I switch on the lights in the evening. . How does that sound? If you need a hand organizing your online or social content, I can help you "set it and forget it." We can make your autumn social media schedule easy as pie. 🥧 . . . . . . . . . . . #gatherandecho #capebretonbusiness #astoryworthsharing #everysquareastory #digitalmarketing #socialmediamarketingworld #capebreton #capebretonisland #socialstorytelling #socialstoryteller #9tothrive #wearethecreativeeconomy #createyourhappy #brandstorytelling #visualidentity #societygal #creativethinking #creativedirection #digitalmarketinglife #digitalmarketingexpert
5 Holiday Services You Should Book Now (Yes, NOW)🎄 . I know. I know. It's not even October yet. You can't possibly plan for Christmas (or Hanukkah or New Year's Eve) when you still have to get organized for Thanksgiving and Halloween, right? . Well, here's the thing, getting a head start on these projects now means that, come December, you can spend your precious holiday time figuring out how decorate cookies instead of how to juggle your communications needs. . So let go of the reindeer 🦌 reins and let me help: ❄️Write seasonal content ❄️Schedule holiday-themed social media ❄️Prepare your end-of-year newsletter ❄️Design or print holiday greeting cards ❄️Create a digital download to gift your audience . Limited spaces are available for these services. DM to reserve a spot today. ⛄ . . . . . . . . . . . . . . . . . #gatherandecho #capebretonbusiness #astoryworthsharing #everysquareastory #digitalmarketing #socialmediamarketingworld #capebreton #capebretonisland #socialstorytelling #socialstoryteller #9tothrive #wearethecreativeeconomy #createyourhappy #brandstorytelling #visualidentity #societygal #creativethinking #creativedirection #digitalmarketinglife #digitalmarketingexpert
Extra! Extra! . Newsletters are a great way to receive the inside scoop from your favourite service providers, content creators, and other local businesses. Plus they often contain helpful hints and sometimes even prize giveaways. 🤩 . I tend to keep a close eye on my subscriptions as part of my regular inbox maintenance but here are a few favourites that I'm always sure to read: @CreativeSheWrote @KASocialMedia @HeatherDeveaux @DesignByJacquie @AmberMac @BlogJamAtlantic . . . . . . . . . . . #gatherandecho #capebretonbusiness #astoryworthsharing #everysquareastory #digitalmarketing #socialmediamarketingworld #capebreton #capebretonisland #socialstorytelling #socialstoryteller #9tothrive #wearethecreativeeconomy #createyourhappy #brandstorytelling #visualidentity #societygal #creativethinking #creativedirection #digitalmarketinglife #digitalmarketingexpert
Need a boost? . If you need to ensure that a post you've created on Instagram receives more views than it would based on normal circumstances (follower count + hashtags + algorithm), a boosted post is an easy option to increase your reach. . This is a good option if you're running a contest, have a local event, or have timely content that needs to be marketed widely and promptly. . Simply create the post then select "promote" below the image. Set options like destination, audience, your budget for the promotion, and the duration for which you want to run the campaign. . And Bob's your uncle! . **Note: It's also an option to boost posts on Facebook but I would HIGHLY recommend using Facebook Ads instead, if that's where your target market lives.** . . . . . . . . . . . . #gatherandecho #capebretonbusiness #astoryworthsharing #everysquareastory #digitalmarketing #socialmediamarketingworld #capebreton #capebretonisland #socialstorytelling #socialstoryteller #9tothrive #wearethecreativeeconomy #createyourhappy #brandstorytelling #visualidentity #societygal #creativethinking #creativedirection #digitalmarketinglife #digitalmarketingexpert
TIP OF THE DAY 👩💻 . small is MIGHTY . We all know that every platform has its own algorithm for distributing your content — but did you know that, at best, a very small percentage of your following will even see your post in their feeds? This is known as REACH. . Organic Reach is the number of followers who will see your content based primarily on the algorithm but can be increased with strategic use of hashtags, geotags, keywords, and shares. . You can also boost your reach by paying a fee on platforms like Facebook, Instagram, or Twitter to have your post featured in the feeds of non-followers based on set criteria such as geographic location, age, industry, or gender, etc. . Ultimately, having a small group of engaged, real followers can be more more powerful than a large following, which decreases the chance that the right folks will see the content your are sharing. Depending on your goals, 5 authentic consumers from a following of 50 will be more fruitful than 100 passive interactions from an audience of 1000. . Are you already embracing small and nurturing your niche? Let me know if you've had success with this approach! . . . . . . . . #gatherandecho #capebretonbusiness #astoryworthsharing #everysquareastory #digitalmarketing #socialmediamarketingworld #capebreton #capebretonisland #socialstorytelling #socialstoryteller #9tothrive #wearethecreativeeconomy #createyourhappy #brandstorytelling #visualidentity #societygal #creativethinking #creativedirection #digitalmarketinglife #digitalmarketingexpert #tipoftheday
THE MOON MIST MEDIA APPROACH . Okay, here's the scoop 🍦I hadn't even HEARD of Moon Mist ice cream until I moved to Atlantic Canada. Um, hello Ontario, what is up? We were missing OUT. . Now, it's basically my summer obsession. . What does that have to do with social media? . Well, my approach to #SocialStorytelling is to emulate Moon Mist. How? So glad you asked. . 🍦Show your TRUE colours 🍦Highlight your local presence 🍦Be sweet 🍦Keep cool 🍦Satisfy a need 🍦Know you're enough without sprinkles . Remember, just like Moon Mist, you are fabulous. You are special. You are a treat. . . . . . . . . . . . #gatherandecho #capebretonbusiness #astoryworthsharing #everysquareastory #digitalmarketing #socialmediamarketingworld #capebreton #capebretonisland #socialstorytelling #socialstoryteller #9tothrive #wearethecreativeeconomy #createyourhappy #brandstorytelling #visualidentity #societygal #creativethinking #creativedirection #digitalmarketinglife #digitalmarketingexpert #moonmist #moonmisticecream
MY TYPE is Fairwater 💁♀️ with a complementary splash of American Typewriter and Helvetica when it's time to get down to business. . Do you know what it is that you're REALLY seeing when you read words on a page? . When it's designed thoughtfully, it's a curated combination of these elements: 🖋️Font 🖋️Typeface 🖋️Kerning 🖋️Leading 🖋️Hierarchy 🖋️Whitespace . Whether your messaging is solemn or cheeky or academic or fun, ensure that it's communicated in a way that reflects your brand through your typographic choices. . So what's YOUR type? . . . . . . . . . #gatherandecho #capebretonbusiness #astoryworthsharing #everysquareastory #digitalmarketing #socialmediamarketingworld #capebreton #capebretonisland #socialstorytelling #socialstoryteller #9tothrive #wearethecreativeeconomy #createyourhappy #brandstorytelling #visualidentity #societygal #creativethinking #creativedirection #digitalmarketinglife #digitalmarketingexpert
Woke up ready to rock this week. 🧑🎤 ...but also I’m a nerd with a rock collection 🤓 so this picture is more about that than it is about my business. 🤷♀️ . If you want more rock content, I’m happy to oblige! 🤗 If you wanted to hear about how I’m actually rock ‘n’ rolling my day-to-day professionally, you should follow my business IG @gatherandecho 🔥 . . . . . . #loveletterlifestyle #capebretonblogger #gatherandecho #dingwall #dingwallcapebreton #capebretonisland #discoverns #discovernovascotia #capebretonbeaches #rockcollector #vitaminsea #beachyvibes #nsroadtrip #novascotianice
It's Monday and the last day of August! . Ever since some restrictions have lifted in the "Atlantic Bubble" I've been living for meetings with my writer's group. We laugh + gossip + talk a little politics + then put our heads down and W R I T E. ✍️ . It's been just enough to take the edge off of an otherwise anti-social summer and more than enough creative support to keep me psyched to write well into the fall.🍂 . What has been giving you L I F E this last month? . What are you psyched about heading into September? . I've gotta know. Lay it on me below 👇👇👇
Nope, it's not just a folk dance to a fiddle tune.🎻 . It's also not just for pulling in a fish 🎣 or playing your favourite film. 📽️ . Reels are the latest addition to Instagram that allow for fun video content creation, including options to feature music and text overlays. . They have a dedicated feed and can be found by swiping left on the grid. 👉 Reels will appear under an icon like a play button ▶️ . You will also notice that Reels have begun appear in your regular feed and on the explore button. Unlike IG Stories, Reels will continue to show up beyond 24 hours. . What are your thoughts? Have you played with Reels yet? Would you say they're REELY fun? 😋 . . . . . . #gatherandecho #capebretonbusiness #astoryworthsharing #everysquareastory #digitalmarketing #socialmediamarketingworld #capebreton #capebretonisland #socialstorytelling #socialstoryteller #9tothrive #wearethecreativeeconomy #createyourhappy #brandstorytelling #visualidentity #societygal #creativethinking #creativedirection #digitalmarketinglife #digitalmarketingexpert #IGReels #badpuns #Reel
We're only as good as our tools. . #BaitAndSwitch . As I was drafting this post and performing my due diligence to find an original reference to this sentiment, a specific quote, and to validate my interpretation (as any content creator worth her salt would), I stumbled upon a most mundane internet mystery. . There's a very similar (dare I say, original) quotation that reads "A man is only as good as his tools," attributed to one Emmert Wolf. This particular statement can be found across hundreds of websites and social media posts, and yet, I can find no evidence of source material nor of an individual named Emmert Wolf having ever stated such. . And so, while I very much planned to write about my favourite design tools (Adobe Creative Suite, InDesign in particular), I found myself falling quickly down a rabbit hole trying to determine the origins of this benign statement. The most intriguing thread on which I pulled is a question in a historian's subreddit. A similar inquiry about Emmert Wolf was posed but the thread was closed a year ago having received no responses. . Ultimately, the lesson is twofold. . First: It's easy to repeat something you saw online. It's twice as easy if you've seen it more than once. This does not make it true or worth repeating. (Even if it's just a quote that suits your needs.) . Second: We can spend valuable time distracted by unimportant — and let's face it, uninteresting — content but, eventually, there comes a time when we need to reel ourselves in and focus on what matters online. I believe that original ideas far outweigh some prosaic quotation and would much prefer to spend time writing, creating, and engaging with unique and fun content. . So what are you wondering now? Who is Emmert Wolf? Or WHO EVEN CARES? . . . . . . . #GatherAndEcho #CapeBretonBusiness #SocialStorytelling #Storytime #CreativeCommunications #mystery #mundane #EmmertWolf #MundaneMystery #CapeBreton #SocialMediaManager #SocialMediaMarketing #OnlineBranding #OnlineStyorytelling #Storyteller #Storytelling #WeAreTheCreativeEconomy #CreativesOnTheRise
Once you take a moment to sit with your values as a brand and as a service provider, it's as if a path to your purpose as a business suddenly appears at your feet.🔥🔥🔥 . For me, I want to emphasize my role as a supporter. My objective is to help amplify voices and elevate the work of others, which aligns with my #1 Brand Value: everyone has a story worth sharing.📣 . Of course, I have a number of other Brand Values integrated into Gather & Echo that I'll share in future posts but, for now, I allow that primary value to light the way. And let me tell you, it casts a glow so bright, I need to wear shades. 😎😎😎 . Do you have a #1 Brand Value that guides your business practices? Share in comments. I'd love to hear it! . . . . . . . . . #GatherAndEcho #CapeBretonBusiness #astoryworthsharing #everysquareastory #digitalmarketing #socialmediamarketingworld #capebreton #capebretonisland #socialstorytelling #socialstoryteller #9tothrive #wearethecreativeeconomy #createyourhappy #brandstorytelling #visualidentity #societygal #creativethinking #creativedirection #digitalmarketinglife #digitalmarketingexpert #brandvalues #leadwithheart #amplifyothers
"Where words are scarce, they are seldom spent in vain." ~ William Shakespeare, Richard II . A carefully chosen word can add power or passion or clarity to any statement but sometimes it's challenging to articulate all our big ideas in writing. 🖋️ . Wordsmithing is the process of polishing up text so that it communicates the message just as it was intended: clear, concise, and in the tone that best represents you and your brand identity. ✍️ . If you know what you want to say but need a hand finding the right words to say it, let me know. . You have a story worth sharing. I can help. . . . . . . . . #GatherAndEcho #CapeBretonBusiness #AStoryWorthSharing #SocialStorytelling #Wordsmith #Wordsmithing #wordschosenwisely #communicationstrategy #creativecontent #contentmarketing #contentcreation #CapeBreton #CapeBretonIsland #growthmindset #createcultivate #contentwriting #contentwriter
GRATITUDE⠀ .⠀ Effective recognition goes a long way in having healthy, productive business relationships, especially when you live and work in a small community (online and in real life).⠀ .⠀ I work with the most amazing clients and have formed genuine, incredible partnerships over the years with entrepreneurs, content creators, speakers, and experts at events I've hosted or through projects on which I've been a part. I am truly, TRULY, grateful for each of these connections, which have helped inform who I am and how I run my business.⠀ .⠀ As a social storyteller, a very easy way I show my ongoing gratitude is to continue to promote these individuals or businesses beyond our official contracts or long after events or projects have completed.⠀ .⠀ Show your appreciation for your clients, partners, or service providers by tagging them on IG, sharing their contacts on FB, or re-tweeting them on TW. These little acts can go a long way.⠀ .⠀ What kind of recognition do you give? How do you most like to receive gratitude?⠀ .⠀ .⠀ .⠀ .⠀ .⠀ .⠀ .⠀ #GatherAndEcho #SocialStorytelling #SocialStoryteller #CapeBretonBusinesses #CapeBretonIsland #CreativeCommunications #ContentCreation #Gratitude #Appreciation #ContentCreator #socialmediamarketing #digitalmarketing #SocialStrategy #creativedirection #creativethinking #brandstorytelling #effectiverecognition #seekinspirecreate #astoryworthsharing #storyteller #novascotia #entrepreneurmind #entrepreneurspirit #successmindset #behindthescenes
There is a LOT of content online. Some of it's informative and important. Some of it's sad and stressful. Some of it's fun and funny. Some of it matters. Some (okay, most) of it doesn't. And that's why it's okay to mute the accounts that aren't serving your needs. . We have enough expectations in our daily lives that the obligation to consume excess content doesn't need to contribute added pressure. . Be mindful about how certain types of posts or content creators make you feel. If you discover that you aren't benefiting from what they share, hit the "mute" button and take a rest. You can revisit those accounts (or not) with a better perspective on what you want to consume. . . . . . . #GatherAndEcho #CapeBretonBusiness #CreativeCommunications #SocialStorytelling #Mute #MuteButton #creativecontent #contentcreators #socialmediamarketing #brandstorytelling #socialmediatips #contentstrategy #digitalmarketing #creativedirection #creativethinking
S T A Y 🌻 F R E S H . Keep your profile descriptions up-to-date by checking in every so often to ensure that your bios still accurately reflect who you are and what you do. It's okay to change them as frequently as needed as you figure out how to keep your descriptions accurate and pithy. . Remember, this applies to every platform. If you're on Twitter, don't be an egg! . . . . #GatherAndEcho #CapeBretonBusiness #YouHaveAStoryWorthSharing #StayFreshCheeseBags #socialmediamarketing #creativecommunications #socialstorytelling #brandstorytelling #visualidentity #digitalmarketinglife #creativedirection #contentstrategy #creativecontent #creativethinking
Behind the scenes. MY REALITY. 🐾🐾🐾🐾 . Geddy, my office supervisor (yes, named after Geddy Lee of iconic Canadian prog rock band Rush 🤦♀️) is always making sure the work is up to his highest of standards.😸 . If you know me, you'll recognize this as my "I-am-frustrated-with-the-demands-of-my-cat" face. JK 🐈🐕I love my furry co-workers...but if you get an email that reads "=p,kohtr9i0bcfjnda6t" then you'll know who it's really from. . . . . . . . . . . #GatherAndEcho #CapeBretonBusiness #creativecommunications #socialstorytelling #creativecontent #areyou #creating #furrycoworkers #creativecultivate #brandstorytelling #behindthescenes #BTS #instastrategy #successmindset #entrepreneurspirit #entrepreneurmind #wearethecreativeeconomy #capebretonisland #novascotia #mycreativecommunity #seekinspirecreate #socialmediamarketing #storyteller #astoryworthsharing
You have a story worth sharing. I can help.📖 . Maybe you want to make a book from a collection of poems. Maybe you want your business mandate typeset into a cohesive document. Maybe you want to provide digital downloads for your email subscribers. Maybe you want to share your brand story on social media. . If you have been toying around with any of these ideas but need a hand with the wording, the layout and typesetting, the design, or communication strategy, send me a message.📲 . Check out GatherAndEcho.com for more details. . . . . . #GatherAndEcho #socialstorytelling #capebretonbusiness #astoryworthsharing #everysquareastory #digitalmarketing #socialmediamarketingworld #capebreton #capebretonisland #socialstoryteller #9tothrive #wearethecreativeeconomy #typesetting #publishing #layout #design #createyourhappy #brandstorytelling #visualidentity #societygal #creativethinking #creativedirection #digitalmarketinglife #digitalmarketingexpert
Social Shout Out //\\//\\/\\ Black Creatives Edition . An important part of building community online is about acknowledging those who are leading in our fields, are modelling the type of success we wish for ourselves, or are adding especially fun or unique perspectives to the conversation. . In light of the very important progress happening around the globe with the Black Lives Matter movement, it's as important now as it ever was to follow and support Black artists, designers, and experts who contribute so much energy and inspiration to creative spaces. . Here are five truly amazing Black creators to check out on IG: . Marketing Strategist (among a dozen other amazing ventures): @rakiareynolds . Daily reminders through art: @morganharpernichols . Printmaking: @jenhewett . Storytelling: @akilahh . Furniture Design: @nicolemcrowder . . . . . . . #gatherandecho #capebretonbusiness #astoryworthsharing #everysquareastory #digitalmarketing #socialmediamarketingworld #capebreton #capebretonisland #socialstorytelling #socialstoryteller #9tothrive #wearethecreativeeconomy #createyourhappy #brandstorytelling #visualidentity #societygal #creativethinking #creativedirection #digitalmarketinglife #digitalmarketingexpert
What is this? A blog for ants? 🐜🐜🐜 . Even though it's been part of our digital lexicon for the past decade, most people don't realize that their Facebook status updates, tweets, Pinterest boards, and IG posts fall into the category of microblogging. . Being able to share information quickly, easily, and in bite-sized pieces makes microblogging one of the most important and effective tools for digital marketing. . So, if you're looking to connect with your audience in deeper ways or with long-form content, consider your social media presence (aka microblog) the amuse-bouche and your blog or website the main course. . Bon appe-tweet!🍴🐦🤣 . . . . . #gatherandecho #capebretonbusiness #astoryworthsharing #microblog #microblogging #everysquareastory #digitalmarketing #socialmediamarketingworld #NSentrepreneur #capebreton #capebretonisland #socialstorytelling #socialstoryteller #9tothrive #wearethecreativeeconomy #createyourhappy #brandstorytelling #visualidentity #societygal #creativethinking #creativedirection #digitalmarketinglife #digitalmarketingexpert
Gather & Echo Creative Communications & Social Storytelling . What's in a name anyways?🤔 . When I was naming this business, I put so much thought into the feeling that I wanted to evoke from my clients. I envisioned the atmosphere of a close group of individuals encircling a campfire, sharing stories, whispering pearls of wisdom to one another.🏕️ . I wanted the name to capture both WHAT I do and HOW I do it. . Gather is about collecting data, resources, and content. Gather is also about bringing people together. 👣I love the behind-the-scenes work of events, including event collateral, creating an online presence, and managing the on-site logistics. (Did you know I host an annual bloggers' conference? @BlogJamAtlantic)💭This is the creative communications part. . Echo is about knowledge transfer and translation. I echo by amplifying ideas and disseminating information through writing, editing, and publishing content in hard copy, online, or via social media platforms.🧐This is the storytelling part! . What do you think when you read the name Gather & Echo? How did you come up with a name for your business? I'd love to hear the story! 📖 . . . . . . #gatherandecho #socialstorytelling #astoryworthsharing #capebretonbusiness #capebreton #capebretonisland #socialmediaconsultant #communications #editor #contentcreator #creativecontent #designstrategist #eventcollateral #BlogJamAtlantic #KTT #knowledgetransfer #knowledgetranslation #9tothrive #wearethecreativeeconomy #createyourhappy #brandstorytelling #visualidentity #societygal #creativethinking #creativedirection #digitalmarketinglife #digitalmarketingexpert
Ring! Ring! ☎️ Is opportunity calling but you're not sure how to answer? . There are lots of great ways to make connections with your community on social media and the easiest place to start is by joining the conversation. 📞 . Here are 3 ways to hop in: 1) Share your opinion! You've got one, let's hear what it is. It can be about a service you're using, a timely news event, or a hot take on a popular topic. . 2) Start a debate. Offer two sides about something relevant to your industry or just something fun like "chocolate vs vanilla." Share a poll in your IG stories and ask for input. Choose a side and see where others land. . 3) Amplify others. If you follow someone who posted something that resonated with you, share the content and explain how it made you feel and why it provoked or inspired you. This will engage the original creator and their audience as well as your own. . And for the record, I'm vanilla all day baby. 🍦🍦🍦 . . . . . . #gatherandecho #socialstorytelling #astoryworthsharing #capebretonbusiness #capebreton #businessmindset #9tothrive #sayyestosuccess #contentstrategy #contentcreator #calledtobecreative #wearethecreativeeconomy #digitalmarketing #goaldigger #goalgetters
Did you know that tiny typo could be hurting your business? ⛔ . On its own, a single typo isn't the end of the world, but if your professional content (think: newsletters, website, Instagram posts, Facebook groups) consistently contains errors, it reflects on your larger business practices. . Your prospective clients want to know that you are detail-oriented. You need to be able to communicate your services clearly, effectively, and accurately. . A copyeditor can catch your typos PLUS review your messaging to ensure it's eloquent, authoritative, and snappy with just the dash of pizazz you need to snag that discerning customer.🔏 . DM me for rates for substantive editing, copyediting, word-smithing, and proofreading. . TLDR "Typos: Gotta Catch 'Em All!"🤓🤓🤓 . . . . #GatherAndEcho #CapeBretonBusiness #hireaneditor #editing #copyedit #copyediting #typo #wordsmith #creativecontent #wearethecreativeeconomy #growyourbusiness #businessgoals #dreamersanddoers #createlounge #sayyestosuccess #9tothrive #brandstrategy #welovedaily #visualidentity #writewell #contentcreator #contentstrategy #creativestudio
With all the uncertainty in life and in business, I like to start the week with some positivity. . My 3 positive thoughts for a Monday morning are: 1. There's no snow in the forecast this week! Bring on springtime.☀️ 2. My clients are loving my recent deliverables. I delight in producing exactly what they need.📝 3. My coffee is hot and there are cookies (I repeat: COOKIES), freshly baked and I'm set for a few days of delicious sweet treats.🍪 . Do you have a positive thought for this Monday morning? . . . . #gatherandecho #capebretonbusiness #capebreton #capebretonisland #novascotia #socialstorytelling #astoryworthtelling #socialmedia #creativeeconomy #creativeentrepreneur #smallbusiness #communications #creativecommunications #creativesontherise #positiveaffirmations #mondaymornings #everysquareastory #happythoughts
🕵️A lurker is a passive social media user who may or may not have an account on a particular platform just to see what other people are posting but never actually engaging with content or sharing anything themselves. . If you've been lurking on Instagram or Twitter or somewhere else online, what's stopping you from jumping in and joining the conversation?☺️ . The first rule of social media is that it should be *social!* Would you stand at the window of a café and watch others enjoy their coffees? No way! You'd want to get your own cup and maybe say hello to the barista or wish someone a nice day. . If you're scared to jump into a conversation or connect with someone on social media, the good news is that the stakes are super low. You can leave a comment, send a DM, or tag someone and that opens the lines of communication. Worse case scenario? They don't reply. Best case? They do and you've started to foster connections in your online community. If you're extra lucky those connections can actually transform into real life friendships. 🤗🤗🤗 . Come out of the shadows and discover the fun side of social media. 🖤Tag someone you've always wanted to connect with but haven't yet reached out! 🖤 . . . . . #gatherandecho #socialstorytelling #communitybuilding #capebretonbusiness #socialmediamarketing #astoryworthsharing #contentstrategy #digitalmarketingstrategy #smtips #instagramstrategy #brandstorytelling #designstrategy #growthmarketing #investing101 #digitalmarketingtools #igmarketing #instagrammarketingtips
Get Organized & Stay Organized . Set yourself up for success by keeping yourself and your digital workspace organized. 📚💾 . For me an organized presence starts with an organized inbox. Inbox Zero is the ultimate goal but some days (or weeks, or months) are easier than others to keep every message sorted or acknowledged. This is especially true of subscriptions and newsletters, which often seem impossible to keep under control. . My favourite tool for helping with this is Unroll Me. It's a free service that manages your subscriptions by amalgamating them into a single daily email. It also tracks your subscriptions and provides sorting options by allowing you to bulk unsubscribe or set parameters about which subscriptions will remain in your inbox or be added to your daily rollup. 📲 . This post isn't sponsored but when I find a tool that's an organizational game-changer, I will proselytize to the digital masses. 🙏 . What is your favourite tool for keeping yourself digitally organized? I'm always looking to up my game! 👇👇👇 . . . . . #gatherandecho #capebretonbusiness #capebreton #capebretonisland #socialmedia #socialstorytelling #setforsuccess #onlinestrategy #organizationtools #dreambigworkhard #growthroughit #novascotia #digitalcreatives #creativeentrepreneur #writeyourownstory #astoryworthsharing #goalsetting #doitanyway #worklifebalance #visionarywomen #dreamersanddoers #womenwhodo
Turn down the volume on digital noise. 🔇👩💻 . We all follow (or used to follow) the account of a brand that always seems to be shouting. You know the type, right? Every post is a "big announcement" or "amazing news" or worse, it's performative authenticity that seems to be aimed at making a connection, but is so obviously contrived it makes the brand even less appealing. . It's called digital noise and it. is. exhausting. . On the flip side, being quiet sometimes feels counterintuitive in the world of social media. It can be easy to get caught up in being the loudest and the boldest when the noisemakers seem to receive a lot of attention. . So, what's the solution? It's balance, of course. . What you say is as important as how you say it — and knowing what to say comes from knowing your audience and knowing your value. . Effective communication, on social media as well in other areas of your business, needs to be thoughtful and aligned. Gather & Echo quietly listens from behind the curtain, stepping away from the noise to create quality content that best reflects your brand or business. Embrace the quiet and you'll be amazed by what you hear.🤫🧐 . . . . . . #gatherandecho #socialstorytelling #quietmarketing #capebretonbusiness #novascotiabusiness #quietbrand #aligned #heartcentric #introvertpower #brandstorytelling #creativethinking #contentstrategy #herbusiness #socialmediamarketing #digitalnoise #authenticandaligned
P-I-V-O-T . We've been hearing this a lot lately, haven't we? It's the new trend for our small business survival. When we can't gather in groups, head to our businesses, host in-person events, or rely on our former methods for delivering information, we've had to find new approaches. ⛔ . In addition to having this new or different feature or product on offer, now you've got to write, draft, or create all new messaging to communicate your pivot. Who has time to start from scratch? . Well, call it "unagi" 🍣but I've already anticipated that next step. I'm offering FREE content editing and wordsmithing to help you craft your P-I-V-O-T message. . If you had to change directions during this pandemic and need a copy edit, proofread, or a helping hand with your new service description, just let me know. Together, we can find the right words to get your message across.✍️ . This offer will be limited to the first few who need it but please feel free to share! . . . . #gatherandecho #capebretonbusiness #capebretonisland #novascotia #pivot #unagi #friendsmeme #contentcreation #digitalstorytelling #editing #editor #copyeditor #proofreading #wearethecreativeeconomy
In this weird, wild world, with so much to be worried about, I make sure to incorporate gratitude into my daily business practice. . Today I am also especially grateful for the hard-working folks in our community who fill the essential jobs that keep us safe and protected and fed. Thank you to those who are continuing to serve us during this time. . It's also important to appreciate our own business successes. I find when I do so, it's motivating to put my head down to work towards achieving more. . What is your heart grateful for today? 🖤 . . . . #gatherandecho #capebretonbusiness #gratefulheart #gratefulness #gratitude #coronavirus #covid19 #gratefulentrepreneur #entrepreneurgoals #entrepreneurmindset #wereinthistogether #strongertogether #quarantinediaries #calledtobecreative #9tothrive #wearethecreativeeconomy
What is engagement? . We often hear the term "engagement" thrown around as an important metric for measuring the success or effectiveness of your social media presence. . To put it simply, engagement is when someone interacts with your content in any way. Depending on the platform, it might include a like, dropping an emoji or comment, sharing the post, sending a direct message (DM), or heading to your profile for more information. . There are lots of strategies for increasing engagement and, as algorithms and platforms change, so too must our strategies. Personally, I enjoy putting these to the test to find out what *really* works. (Ask me about the time I commented on 100 unique IG posts every day for a week!)🤯🤯🤯 . If you want to chat engagement options, send me a DM. If you have an unusual strategy you want put to the test, let me know. I may have already tried it out. 🤓 . . . . #gatherandecho #socialstorytelling #socialmediastrategy #brandstorytelling #creativethinking #creativedirection #creativecontent #contentstrategy #digitalmarketinglife #capebreton #capebretonbusiness
Set It and forget It. ⏰ . Did you know there are tools you can use to schedule and publish your social media posts at the time and platform of your choosing? . There really is a tool for every preference -- and each offers a different variety of features -- but MY favourites these days are: 1) Later for Instagram @LaterMedia I love being able to preview a grid before publishing so that I can ensure there's a consistency to the visuals of a brand. ++AND++ 2) MeetEdgar for Twitter and Facebook @MeetEdgar It's great take advantage of AI to help craft pithy posts and make the most of evergreen (or standard) online content. . What are your favourite tools? Let me know in comments below 👇👇👇 . Need help navigating these or other scheduling tools? Send me a DM and I'll give you a hand. ✋🖤 . . . . #gatherandecho #later #meetedgar #capebretonbusiness #capebretonisland #schedulingtools #socialmediastorytelling #contentcreation sh #marketing #onlinemarketing #digitalmarketing #contentmarketing #socialmediamarketing #instagrammarketing #socialmediatips #socialmediastrategy
💙Come From Away 💙 . As someone who has moved around a fair amount, I've always believed that home is wherever you hang your hat...but some of these places have felt more like "home" than others. I came to Cape Breton almost a year and a half ago after living in the USA for a spell (and before that, Halifax, Ontario, New Brunswick...). . Right now I hang my hat in Glace Bay and hope to do so for a long, long, long time. It is, by far, the friendliest, most welcoming community I've ever had the pleasure of being a part. . I feel like my heartstrings are tied to an anchor that rests at the bottom of the Atlantic sea and moving to Cape Breton was simply an act of my spirit winding those strings until I came home. . Though I'll always be a Come From Away, I'll also forever be grateful to call Nova Scotia "home." For now and, hopefully, forever. 💙 . . . #gatherandecho #CapeBreton #CapeBretonIsland #CapeBretonBusiness #NovaScotia #NovaScotiaStrong #BTS #behindthescenes #businessstory #brandstorytelling #socialstorytelling #originstory #wearethecreativeeconomy #CFA #comefromaway #creativecommunications #glacebay #glacebaynovascotia #glacebayexperience
I can help you MIND YOUR Ps & Qs (but I'm not talking about being Miss Manners) . My favourite guess at the origin of this oft-quoted expression is that which references the responsibilities of the typesetter to keep each letter in its correct drawer or position on the page. . Modern typesetting is wee bit different but still an important part of the layout and design of your document. Whether publishing content for print or digital, I can help you ensure your text is clean, clear, readable, and on-brand. . Adobe InDesign is my favourite tool for typesetting and I can whip up your document for any desired format. . Need a word nerd? 🧐🤓🧐🤓 Let me know. . . . #gatherandecho #capebretonbusiness #capebretonisland #capebreton #creativecommunications #typesetting #moderntypesetting #documentdesign #documentlayout #wordnerd #wearethecreativeeconomy #adobeindesign #documentlayout #designisinthedetails #creativesontherise
Thank you to the @straitareacoc for hosting the #FEMpower event yesterday at the lovely @inveraryresort in #Baddeck. 🙌🙌 /\ I love hearing the stories of other hard-working women who have followed different and fascinating paths. We have so much to learn from each other! /\/\ Shout out to my gal Emily @emthedesigner who designed their rad logo. 👩🎨 Congratulations to all involved for a fantastic event! /\/\/\ Check out the stories on my business account @gatherandecho for more. 🤳 /\/\/\/\ /\/\/\ #loveletterlifestyle #gatherandecho #capebretonblogger #capebretonentrepreneurs #inveraryresort #brandstorytelling #entrepreneurgoals #entrepreneurmindset #hustlehard #startuplifestyle #goaldigger
Want to hear a story? /\ /\ I do not enjoy being holder of the microphone. 🎤 There was a time when I had to stand at the head of the room on the regular. I gave grant writing workshops ✍️ and helped researchers navigate funding proposals. It was always fine. But it was never my joy. #IntrovertProblems /\/\ /\/\ Since redirecting my career path to focus on using the skills that DO bring me joy (like communications and social storytelling), I’ve been even more reluctant to pick up the microphone. 🎤 It sure is comfortable over here without one. 💁♀️And more than comfort, I excel at working in the background. I design amazing events (like @blogjamatlantic) and have built platforms where the brilliant voices of others can shine in the spotlight. /\/\/\ /\/\/\ If you want someone in your corner to help share your story by helping you craft a beautiful message or edit your hard-written words, I’m your gal. If you need a social strategy or some event collateral, I’ll hook you up! 🤜🤛🤜🤛 Head over to my new business account @gatherandecho and give it a follow. 👍 /\/\/\ /\/\/\ You are a story worth sharing. 📖 I can help.❣️ /\/\/\/\ /\/\/\/\/\ 📷 @east.coast.food.stories /\/\/\/\/\ /\/\/\/\ /\/\/\ /\/\ #loveletterlifestyle #gatherandecho #capebretonblogger #capebretonbusiness #capebretonisland #capebreton #createeveryday #brandingidentity #brandstorytelling #identitydesign #entrepreneurlifestyle #womenwholead #creativedirection #creativestudio #contentstrategy #calledtobecreative #mycreativecommunity #wearethecreativeeconomy